Creative Problem Solving

We solve countless problems - big and small - every day. With so much practice, why do we often have trouble making simple decisions - much less arriving at optimal solutions to important questions? Are we doomed to this muddle - or is there a practical way to learn to think more effectively and creatively? In this enlightening, entertaining, and inspiring book, Edward Burger tells us how we can become far better at solving real-world problems by learning creative puzzle-solving skills using simple, effective thinking techniques.

We are terrible at managing creativity and innovation. But we're trying our best. Just beneath the ceiling of meeting rooms at night, everywhere around the world, from London to Lahore, Honolulu to Ho Chi Minh City, there is something sad happening. Above the long table and strewn chairs, amid the fluorescent light that has been left on despite the energy saving directive on the wall, there are a million little ideas just floating amongst the dust particles, drifting in the air.

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.