Customer Marketing
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Auteur(s): Hillary Carpio, Travis Henry
- Narrateur(s): Teri Schnaubelt
- Durée: 7 h et 2 min
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Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale.
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Narrateur(s): Teri Schnaubelt
- Durée: 7 h et 2 min
- Date de publication: 2023-07-18
- Langue: Anglais
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Unify your teams and go to market like the best in the business....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Social Media Marketing Live
- Discover How Live Video Streaming on YouTube, Instagram, and Twitch Can Help Supercharge Your Business Growth in 2020 (Social Media Marketing Masterclass)
- Auteur(s): Rory Ames-Hyatt
- Narrateur(s): Andy Dus
- Durée: 3 h et 8 min
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The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness, video marketing dominates as the premium way to get your message out to your potential customers. With Social Media Marketing Live, you will have everything you need to begin taking advantage of live-streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to win big online.
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Social Media Marketing Live
- Discover How Live Video Streaming on YouTube, Instagram, and Twitch Can Help Supercharge Your Business Growth in 2020 (Social Media Marketing Masterclass)
- Narrateur(s): Andy Dus
- Durée: 3 h et 8 min
- Date de publication: 2019-12-26
- Langue: Anglais
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With Social Media Marketing Live, you will have everything you need to begin taking advantage of live-streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to win big online....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Purple Goldfish 2.0
- 10 Ways to Attract Raving Customers
- Auteur(s): Stan Phelps, Evan Carroll
- Narrateur(s): Stan Phelps, Evan Carroll
- Durée: 5 h et 57 min
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Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents “a little extra” whereas the goldfish stands for “differentiation.” A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship.
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Purple Goldfish 2.0
- 10 Ways to Attract Raving Customers
- Narrateur(s): Stan Phelps, Evan Carroll
- Durée: 5 h et 57 min
- Date de publication: 2019-09-28
- Langue: Anglais
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Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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A Complaint Is a Gift, 3rd Edition
- How to Learn from Critical Feedback and Recover Customer Loyalty
- Auteur(s): Janelle Barlow
- Narrateur(s): Anna Crowe
- Durée: 6 h et 28 min
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The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback—not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
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A Complaint Is a Gift, 3rd Edition
- How to Learn from Critical Feedback and Recover Customer Loyalty
- Narrateur(s): Anna Crowe
- Durée: 6 h et 28 min
- Date de publication: 2022-10-25
- Langue: Anglais
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The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback—not to mention your best bargain in market research....
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Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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Customer Success Manifesto
- How to Get Clients to Stay Longer, Feel Happy and Achieve Better Results
- Auteur(s): Jay Goncalves, Ben McLellan
- Narrateur(s): Ben McLellan
- Durée: 5 h et 28 min
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What are companies like Uber, IKEA, Belgo, and Eurostar doing that makes them so profitable? They know how to scale relationships. But online gurus are lying to you about scaling to hundreds of clients without creating an exceptional customer experience. Ben and I created this book with that in mind. When you feel like there is much more to be done in how you serve your clients, we’ve got you. For a long time, marketers--specifically in the online space--have been making bolder and bolder promises.
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Customer Success Manifesto
- How to Get Clients to Stay Longer, Feel Happy and Achieve Better Results
- Narrateur(s): Ben McLellan
- Durée: 5 h et 28 min
- Date de publication: 2023-02-06
- Langue: Anglais
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What are companies like Uber, IKEA, Belgo, and Eurostar doing that makes them so profitable? They know how to scale relationships. But online gurus are lying to you about scaling to hundreds of clients without creating an exceptional customer experience.
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Human Sigma
- Managing the Employee-Customer Encounter
- Auteur(s): John H. Fleming Ph.D., Jim Asplund
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
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This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.
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Human Sigma
- Managing the Employee-Customer Encounter
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
- Date de publication: 2016-11-29
- Langue: Anglais
- This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Auteur(s): Dekker Fraser
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
- Date de publication: 2020-07-23
- Langue: Anglais
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Auteur(s): Bernd Schmitt
- Narrateur(s): Walter Dixon
- Durée: 6 h et 40 min
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Narrateur(s): Walter Dixon
- Durée: 6 h et 40 min
- Date de publication: 2012-05-01
- Langue: Anglais
- Experiential markering guru Bernd Schmitt shows marketers and brand managers everywhere how to harness the power of customer happiness....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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Outlaw
- Fight for Your Customers and Sell Without Fear
- Auteur(s): Trent Leyshan
- Narrateur(s): Felix Hayes
- Durée: 5 h et 7 min
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Are you ready to break all the rules and become one of the new breed of business Outlaws? Everyone lives or dies by selling something and the best salespeople in the world are Outlaws. They defy conventional business wisdom at every turn, exceed market expectations and change the way the sales game is played - forever. Packed with fresh insights and powerful true stories, Outlaw will free you from the shackles of convention and show you how to outsell and outlast your competitors with revolutionary sales strategies and more.
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Outlaw
- Fight for Your Customers and Sell Without Fear
- Narrateur(s): Felix Hayes
- Durée: 5 h et 7 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Everyone lives or dies by selling something and the best salespeople in the world are Outlaws. They defy conventional business wisdom at every turn, exceed market expectations and change the way the sales game is played - forever....
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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Beyond Viral
- How to Attract Customers, Promote Your Brand, and Make Money with Online Video
- Auteur(s): Kevin Nalty
- Narrateur(s): J. D. Cullum
- Durée: 6 h et 40 min
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In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organizational chart. All Hands on Deck is a fun story that is both a business strategy book about creating competitive advantage through corporate culture and a personal development book that will inspire listeners to be more committed and engaged with their work and their organizations. Drawing upon the wisdom of some of the greatest and most beloved business leaders of the 20th century, this essential guide:
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Beyond Viral
- How to Attract Customers, Promote Your Brand, and Make Money with Online Video
- Narrateur(s): J. D. Cullum
- Durée: 6 h et 40 min
- Date de publication: 2020-07-09
- Langue: Anglais
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All Hands on Deck is a fun story that is both a business strategy book about creating competitive advantage through corporate culture and a personal development book that will inspire listeners to be more committed and engaged with their work and their organizations....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Agile Marketer
- Turning Customer Experience into Your Competitive Advantage
- Auteur(s): Roland Smart
- Narrateur(s): Don Hagen
- Durée: 6 h et 31 min
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Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language - and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.
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The Agile Marketer
- Turning Customer Experience into Your Competitive Advantage
- Narrateur(s): Don Hagen
- Durée: 6 h et 31 min
- Date de publication: 2017-02-10
- Langue: Anglais
- Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Let's Close a Deal
- Turn Contacts into Paying Customers for Your Company, Product, Service or Cause
- Auteur(s): Christine Clifford
- Narrateur(s): Sandi Klein
- Durée: 6 h et 3 min
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When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a nonprofit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal articulates the intuitive process that identifies how and why a deal will appeal, and then demonstrates in step-by-step detail how to present your deal in a compelling way. The sales process is not about coercion; it's about compassion.
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Let's Close a Deal
- Turn Contacts into Paying Customers for Your Company, Product, Service or Cause
- Narrateur(s): Sandi Klein
- Durée: 6 h et 3 min
- Date de publication: 2020-07-17
- Langue: Anglais
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Close deals with major corporations, organizations, or individuals who can propel your business to the next level....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Auteur(s): Barry Libert
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
- Date de publication: 2020-07-10
- Langue: Anglais
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Delivering Knock Your Socks Off Service
- Fourth Edition
- Auteur(s): Performance Research Associates
- Narrateur(s): Sean Pratt
- Durée: 5 h et 14 min
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With so many choices available to them today's customers are smarter and more demanding than ever before, putting repeat business at risk. In order to keep them coming back, you can't just give them good, or even great, customer service...you have to knock their socks off!
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Delivering Knock Your Socks Off Service
- Fourth Edition
- Narrateur(s): Sean Pratt
- Durée: 5 h et 14 min
- Date de publication: 2007-11-02
- Langue: Anglais
- With so many choices available to them today's customers are smarter and more demanding than ever before, putting repeat business at risk....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Listen Up!
- How to Tune in to Customers and Turn Down the Noise
- Auteur(s): Karen Mangia
- Narrateur(s): Rachel Perry
- Durée: 7 h et 34 min
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There's one voice that matters more than any other: the voice of the customer. Learn how to fully understand the number one source of your organization's prosperity, profits, and productivity. These actionable insights will help you to better connect with your customers and gain an undeniable lead over your competition. Listen Up!: How to Tune In to Customers and Turn Down the Noise reveals how to create a customer experience that's built on listening and designed for engagement.
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Listen Up!
- How to Tune in to Customers and Turn Down the Noise
- Narrateur(s): Rachel Perry
- Durée: 7 h et 34 min
- Date de publication: 2020-11-17
- Langue: Anglais
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Listen Up!: How to Tune In to Customers and Turn Down the Noise reveals how to create a customer experience that's built on listening and designed for engagement....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Auteur(s): Russell Glass, Sean Callahan
- Narrateur(s): A.T. Chandler
- Durée: 6 h et 13 min
- Version intégrale
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Narrateur(s): A.T. Chandler
- Durée: 6 h et 13 min
- Date de publication: 2020-07-27
- Langue: Anglais
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The Big Data-Driven Business makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Magnetic Stories
- Connect with Customers and Engage Employees with Brand Storytelling
- Auteur(s): Gabrielle Dolan
- Narrateur(s): Katherine Littrell
- Durée: 5 h et 17 min
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Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.
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Magnetic Stories
- Connect with Customers and Engage Employees with Brand Storytelling
- Narrateur(s): Katherine Littrell
- Durée: 5 h et 17 min
- Date de publication: 2021-04-13
- Langue: Anglais
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Your brand is the stories people share about you when you're not in the room. In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you can create and share stories that stick....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Auteur(s): Savio Chan, Michael Zakkour
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
- Date de publication: 2020-07-27
- Langue: Anglais
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Auteur(s): Dave Kerpen
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
- Version intégrale
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
- Date de publication: 2021-07-28
- Langue: Anglais
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable....
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Prix courant: 28,72$ ou 1 crédit
Prix réduit: 28,72$ ou 1 crédit
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli
- Durée: 7 h et 31 min
- Version intégrale
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Au global
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Performance
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Histoire
Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Narrateur(s): Joseph A. Michelli
- Durée: 7 h et 31 min
- Date de publication: 2015-12-06
- Langue: Anglais
- Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Ne plus suivre le balado a échoué
Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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