Customer Marketing
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Auteur(s): Donna Weber
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Fantastic listen for any CS leaders!
- Écrit par Amazon Customer le 2024-08-29
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Date de publication: 2021-12-08
- Langue: Anglais
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Auteur(s): Iliyana Stareva
- Narrateur(s): Norah Tocci
- Durée: 4 h et 51 min
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Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Narrateur(s): Norah Tocci
- Durée: 4 h et 51 min
- Date de publication: 2018-05-21
- Langue: Anglais
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Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- Auteur(s): Carrie Melissa Jones, Charles Vogl
- Narrateur(s): Caroline Miller
- Durée: 8 h et 10 min
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
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It's Time to Come Together
- Écrit par Jody Harbour le 2023-03-27
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- Narrateur(s): Caroline Miller
- Durée: 8 h et 10 min
- Date de publication: 2020-05-15
- Langue: Anglais
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An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships....
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Prix courant: 28,23$ ou 1 crédit
Prix réduit: 28,23$ ou 1 crédit
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- Auteur(s): Dan S Kennedy
- Narrateur(s): Tom Gallagher
- Durée: 7 h et 7 min
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- Narrateur(s): Tom Gallagher
- Série: Nightingale-Conant: Marketing
- Durée: 7 h et 7 min
- Date de publication: 2022-12-29
- Langue: Anglais
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Auteur(s): Adam Ferrier, Jen Flemming - contributor
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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a bit pluggy
- Écrit par Crystal le 2021-07-21
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
- Date de publication: 2020-06-09
- Langue: Anglais
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- Auteur(s): Thomas Barta, Patrick Barwise
- Narrateur(s): John Haag
- Durée: 6 h et 37 min
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The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- Narrateur(s): John Haag
- Durée: 6 h et 37 min
- Date de publication: 2021-08-11
- Langue: Anglais
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The 12 Powers of a Marketing Leader is the first research-based leadership book for marketers in the 21st century. This game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Negotiating with Tough Customers
- Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table
- Auteur(s): Steve Reilly
- Narrateur(s): Steven Menasche
- Durée: 5 h et 36 min
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Negotiation is the middle ground between capitulation and stonewalling, a back and forth between two parties trying to reach agreement. If a price or other term is nonnegotiable, there is no give and take, just "take it or leave it". You may think you are negotiating, but if the other side isn't playing, you aren't either. Regardless of the industry, situation, or product, the two most common mistakes negotiators make are: 1. They give ground too easily, and 2. They get nothing in return.
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Negotiating with Tough Customers
- Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table
- Narrateur(s): Steven Menasche
- Durée: 5 h et 36 min
- Date de publication: 2016-06-11
- Langue: Anglais
- Negotiating with Tough Customers provides proven methods for holding your ground against (seemingly) more powerful negotiators....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- Auteur(s): Julie Thomas
- Narrateur(s): Wendy Tremont King
- Durée: 7 h et 55 min
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In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- Narrateur(s): Wendy Tremont King
- Durée: 7 h et 55 min
- Date de publication: 2023-10-31
- Langue: Anglais
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Sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Marketing in the Moment
- The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
- Auteur(s): Michael Tasner
- Narrateur(s): Don Hagen
- Durée: 6 h et 12 min
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Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
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Marketing in the Moment
- The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
- Narrateur(s): Don Hagen
- Durée: 6 h et 12 min
- Date de publication: 2010-07-08
- Langue: Anglais
- With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Savage Restaurant Success
- A Modern-Day Code for Restaurateurs to Thrive in Life and Business
- Auteur(s): Donald Burns
- Narrateur(s): Sean Pratt
- Durée: 11 h et 26 min
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This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!
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Savage Restaurant Success
- A Modern-Day Code for Restaurateurs to Thrive in Life and Business
- Narrateur(s): Sean Pratt
- Durée: 11 h et 26 min
- Date de publication: 2024-02-09
- Langue: Anglais
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This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness.
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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CustomerCentric Selling
- Auteur(s): Michael T. Bosworth, John R. Holland
- Narrateur(s): Chris Ryan
- Durée: 4 h et 21 min
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues.
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CustomerCentric Selling
- Narrateur(s): Chris Ryan
- Durée: 4 h et 21 min
- Date de publication: 2021-08-03
- Langue: Anglais
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills....
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Prix courant: 14,93$ ou 1 crédit
Prix réduit: 14,93$ ou 1 crédit
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Customer CEO
- How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Dana Hickox
- Durée: 6 h et 16 min
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Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt.
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Customer CEO
- How to Profit from the Power of Your Customers
- Narrateur(s): Dana Hickox
- Durée: 6 h et 16 min
- Date de publication: 2013-12-18
- Langue: Anglais
- Most companies still operate as if they control their customers....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Tiny Noticeable Things
- The Secret Weapon to Making a Difference in Business
- Auteur(s): Adrian Webster
- Narrateur(s): Liam Gerrard
- Durée: 3 h et 54 min
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TNTs are tiny noticeable things. They are all the little things that people don't need to do but do. Though small, they create the biggest, longest lasting impressions in people's minds; they show how much you care; they make and break relationships - yet they cost nothing. In Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business, you'll learn how to use the explosive power of TNTs to get where you want to be in business and in everything you do.
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Tiny Noticeable Things
- The Secret Weapon to Making a Difference in Business
- Narrateur(s): Liam Gerrard
- Durée: 3 h et 54 min
- Date de publication: 2021-09-21
- Langue: Anglais
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Discover how you can draw people in and achieve greater success, in just a few minutes each day....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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More Is More
- How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
- Auteur(s): Blake Morgan
- Narrateur(s): Caroline McLaughlin
- Durée: 5 h et 13 min
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Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience.
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More Is More
- How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
- Narrateur(s): Caroline McLaughlin
- Durée: 5 h et 13 min
- Date de publication: 2017-05-30
- Langue: Anglais
- Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Becoming the Change
- Leadership Behavior Strategies for Continuous Improvement in Healthcare
- Auteur(s): John Toussaint, Kim Barnas, Emily Adams - contributor
- Narrateur(s): Kyle Tait
- Durée: 5 h et 37 min
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Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.
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Becoming the Change
- Leadership Behavior Strategies for Continuous Improvement in Healthcare
- Narrateur(s): Kyle Tait
- Durée: 5 h et 37 min
- Date de publication: 2021-07-14
- Langue: Anglais
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Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care....
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Prix courant: 22,26$ ou 1 crédit
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Sales Engagement
- How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
- Auteur(s): Manny Medina, Max Altschuler, Mark Kosoglow
- Narrateur(s): Walter Dixon
- Durée: 5 h et 29 min
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Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
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Sales Engagement
- How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
- Narrateur(s): Walter Dixon
- Durée: 5 h et 29 min
- Date de publication: 2019-05-28
- Langue: Anglais
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Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Professional Waiter
- Arts & Crafts
- Auteur(s): Anastasia E. Suárez
- Narrateur(s): Giselle Halberthal
- Durée: 2 h et 17 min
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It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.
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The Professional Waiter
- Arts & Crafts
- Narrateur(s): Giselle Halberthal
- Durée: 2 h et 17 min
- Date de publication: 2023-08-16
- Langue: Anglais
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It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies....
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Prix courant: 8,71$ ou 1 crédit
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Stop Acting like a Seller and Start Thinking like a Buyer
- Improve Sales Effectiveness by Helping Customers Buy
- Auteur(s): Jerry Acuff, Wally Wood
- Narrateur(s): Matthew Porter
- Durée: 6 h
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People love to buy. They love taking home a great product, and they definitely love getting a great deal. But, unfortunately for anyone in sales, people hate being sold. They hate feeling like they've been convinced to buy something or tricked into a purchase - even if they want the product you're selling. That's why sales is harder than ever, and that's why you have to change the way you operate if you want to sell more and keep your customers coming back.
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Stop Acting like a Seller and Start Thinking like a Buyer
- Improve Sales Effectiveness by Helping Customers Buy
- Narrateur(s): Matthew Porter
- Durée: 6 h
- Date de publication: 2014-10-30
- Langue: Anglais
- This one-of-a-kind sales guide takes a revolutionary perspective on the art of selling: that knowing how to sell isn't enough. You need to learn to think like a buyer in order to sell more effectively....
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Prix courant: 25,00$ ou 1 crédit
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Powerful Phrases for Effective Customer Service
- Over 700 Ready-to-Use Phrases and Scripts That Really Get Results
- Auteur(s): Renee Evenson
- Narrateur(s): Kelly D’Ambrosio
- Durée: 7 h et 58 min
- Version intégrale
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Dealing with customers isn't easy, they aren't always right or even pleasant. Business author Renée Evenson ensures you’ll always have the right words to defuse tense interactions. Practical and insightful, this book ensures you’ll never again be at a loss for what to say to customers. In Powerful Phrases for Effective Customer Service, she covers 30 challenging customer behaviors and 20 common employee-caused negative encounters.
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Powerful Phrases for Effective Customer Service
- Over 700 Ready-to-Use Phrases and Scripts That Really Get Results
- Narrateur(s): Kelly D’Ambrosio
- Durée: 7 h et 58 min
- Date de publication: 2022-08-30
- Langue: Anglais
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Dealing with customers isn't easy, they aren't always right or even pleasant. Business author Renée Evenson ensures you’ll always have the right words to defuse tense interactions.
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Auteur(s): John R. DiJulius III
- Narrateur(s): Joel Richards
- Durée: 5 h et 22 min
- Version intégrale
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Au global
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Performance
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Histoire
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- Narrateur(s): Joel Richards
- Durée: 5 h et 22 min
- Date de publication: 2020-08-29
- Langue: Anglais
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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