Customer Marketing
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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- Auteur(s): Paul Gillin, Eric Schwartzman
- Narrateur(s): John Allen Nelson
- Durée: 8 h et 22 min
- Version intégrale
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Au global
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Performance
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Histoire
This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.
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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- Narrateur(s): John Allen Nelson
- Durée: 8 h et 22 min
- Date de publication: 2020-07-09
- Langue: Anglais
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The first book devoted entirely to B2B social marketing....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Delivering Happiness
- A Path to Profits, Passion, and Purpose
- Auteur(s): Tony Hsieh
- Narrateur(s): Tony Hsieh
- Durée: 8 h et 17 min
- Version intégrale
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Au global
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Performance
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Histoire
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
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Fuel for truly living within your best potential
- Écrit par Robert Frequent Purchaser le 2020-12-26
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Delivering Happiness
- A Path to Profits, Passion, and Purpose
- Narrateur(s): Tony Hsieh
- Durée: 8 h et 17 min
- Date de publication: 2010-06-07
- Langue: Anglais
- Tony Hsieh - CEO of Zappos, the online shoe retailer - explains how he created a unique culture and commitment to service that aims to improve the lives of its employees....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Simple Marketing for Smart People
- The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
- Auteur(s): Billy Broas, Tiago Forte, Ali Abdaal
- Narrateur(s): Billy Broas, Tiago Forte
- Durée: 3 h et 51 min
- Version intégrale
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Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.
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Simple Marketing for Smart People
- The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
- Narrateur(s): Billy Broas, Tiago Forte
- Durée: 3 h et 51 min
- Date de publication: 2024-07-24
- Langue: Anglais
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Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated.
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Stories That Stick
- How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
- Auteur(s): Kindra Hall
- Narrateur(s): Kindra Hall
- Durée: 7 h et 15 min
- Version intégrale
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Au global
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Performance
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Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
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Diamond in the Rough
- Écrit par C. L. Aingworth le 2020-05-12
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Stories That Stick
- How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
- Narrateur(s): Kindra Hall
- Durée: 7 h et 15 min
- Date de publication: 2019-09-24
- Langue: Anglais
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Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Auteur(s): Debbie Levitt
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
- Version intégrale
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Au global
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
- Date de publication: 2023-02-15
- Langue: Anglais
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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The Nordstrom Way to Customer Experience Excellence, 3rd Edition
- Creating a Values-Driven Service Culture
- Auteur(s): Robert Spector, breAnne O. Reeves
- Narrateur(s): Eric Pollins
- Durée: 6 h et 14 min
- Version intégrale
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In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization - in any industry - in every corner of the world.
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Inspirants!!!
- Écrit par JF Boyer le 2019-01-16
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The Nordstrom Way to Customer Experience Excellence, 3rd Edition
- Creating a Values-Driven Service Culture
- Narrateur(s): Eric Pollins
- Durée: 6 h et 14 min
- Date de publication: 2017-11-21
- Langue: Anglais
- The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Flip the Funnel
- How to Use Existing Customers to Gain New Ones
- Auteur(s): Joseph Jaffe
- Narrateur(s): Bruce Mann
- Durée: 10 h et 54 min
- Version intégrale
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If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.
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Flip the Funnel
- How to Use Existing Customers to Gain New Ones
- Narrateur(s): Bruce Mann
- Durée: 10 h et 54 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Why customer retention is the new acquisition....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Emotional Intelligence for Sales Success
- Connect with Customers and Get Results
- Auteur(s): Colleen Stanley
- Narrateur(s): Janet Ivey, Charity Spencer
- Durée: 6 h et 53 min
- Version intégrale
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In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.
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Emotional Intelligence for Sales Success
- Connect with Customers and Get Results
- Narrateur(s): Janet Ivey, Charity Spencer
- Durée: 6 h et 53 min
- Date de publication: 2020-04-21
- Langue: Anglais
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In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Auteur(s): Patrick Lencioni
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
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Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
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WOW
- Écrit par Dee S. le 2022-12-23
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
- Date de publication: 2010-02-23
- Langue: Anglais
- This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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How to Become a Rainmaker
- The Rules for Getting and Keeping Customers and Clients
- Auteur(s): Jeffrey J. Fox
- Narrateur(s): Jeffrey J. Fox
- Durée: 2 h et 8 min
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Ever notice that there are people you work with who just make business happen? Listen to How to Become a Rainmaker to figure out the secret of being a storm front in your company. Let it pour!
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Good Sales Instruction Manual covering Fundamentals
- Écrit par prem kailash le 2019-01-02
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How to Become a Rainmaker
- The Rules for Getting and Keeping Customers and Clients
- Narrateur(s): Jeffrey J. Fox
- Durée: 2 h et 8 min
- Date de publication: 2000-06-06
- Langue: Anglais
- A rainmaker is a person who brings revenue into an organization. That revenue comes from customers, it is the lifeforce of the organization, and without it the organization will die...
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Prix courant: 10,67$ ou 1 crédit
Prix réduit: 10,67$ ou 1 crédit
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Auteur(s): Scott McKain
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
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With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....
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Prix courant: 22,25$ ou 1 crédit
Prix réduit: 22,25$ ou 1 crédit
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The Revenue Acceleration Playbook
- Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
- Auteur(s): Brent Keltner
- Narrateur(s): Brent Keltner
- Durée: 9 h et 29 min
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Performance
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The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.
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Great ideas - heavy with technobabble
- Écrit par Fred Barbe le 2023-04-06
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The Revenue Acceleration Playbook
- Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
- Narrateur(s): Brent Keltner
- Durée: 9 h et 29 min
- Date de publication: 2022-04-05
- Langue: Anglais
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Sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey....
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Prix courant: 28,37$ ou 1 crédit
Prix réduit: 28,37$ ou 1 crédit
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Auteur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrateur(s): Matthew Dixon, Nick Toman, Rick DeLisi
- Durée: 6 h et 37 min
- Date de publication: 2020-03-03
- Langue: Anglais
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....
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Prix courant: 20,40$ ou 1 crédit
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Be Our Guest
- Perfecting the Art of Customer Service
- Auteur(s): The Disney Institute, Theodore Kinni
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
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What a great read.
- Écrit par Greg le 2024-03-05
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Be Our Guest
- Perfecting the Art of Customer Service
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
- Date de publication: 2015-05-05
- Langue: Anglais
- Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service....
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Prix courant: 30,55$ ou 1 crédit
Prix réduit: 30,55$ ou 1 crédit
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The Million-Dollar Financial Advisor
- Powerful Lessons and Proven Strategies from Top Producers
- Auteur(s): David J. Mullen Jr.
- Narrateur(s): Allan Robertson
- Durée: 8 h et 24 min
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Performance
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The best financial advisors are well equipped to succeed regardless of market conditions. Based on interviews with 15 top advisors, each doing several million dollars worth of business every year, The Million-Dollar Financial Advisor distills their universal success principles into 13 distinct lessons. Each is explained step-by-step for immediate application by veteran and new financial professionals alike.
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The Million-Dollar Financial Advisor
- Powerful Lessons and Proven Strategies from Top Producers
- Narrateur(s): Allan Robertson
- Durée: 8 h et 24 min
- Date de publication: 2014-05-02
- Langue: Anglais
- The best financial advisors are well equipped to succeed regardless of market conditions....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Thank You Economy
- Auteur(s): Gary Vaynerchuk
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
- Version intégrale
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The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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Excellent
- Écrit par David Smith le 2022-06-02
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The Thank You Economy
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
- Date de publication: 2011-06-28
- Langue: Anglais
- If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....
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Prix courant: 24,46$ ou 1 crédit
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Auteur(s): David J. Lieberman
- Narrateur(s): Grover Gardner
- Durée: 47 min
- Version intégrale
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We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Narrateur(s): Grover Gardner
- Durée: 47 min
- Date de publication: 2013-12-10
- Langue: Anglais
- We all say things we shouldn't. What is important is how we deal with the gaffe....
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Prix courant: 4,43$ ou 1 crédit
Prix réduit: 4,43$ ou 1 crédit
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Fans First
- Change the Game, Break the Rules & Create an Unforgettable Experience
- Auteur(s): Jesse Cole
- Narrateur(s): Jesse Cole
- Durée: 5 h et 32 min
- Version intégrale
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Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.
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Fans First
- Change the Game, Break the Rules & Create an Unforgettable Experience
- Narrateur(s): Jesse Cole
- Durée: 5 h et 32 min
- Date de publication: 2022-12-23
- Langue: Anglais
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Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty....
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Prix courant: 25,00$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Version intégrale
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Auteur(s): Bob Pearson
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
- Version intégrale
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Au global
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Performance
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Histoire
Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Ideas for leaders to engage directly with customers to shape their brand and marketplace success....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Ne plus suivre le balado a échoué
Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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