Customer Marketing
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Auteur(s): Tara-Nicholle Nelson
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
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The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
- Date de publication: 2017-04-18
- Langue: Anglais
- The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser....
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Prix courant: 27,22$ ou 1 crédit
Prix réduit: 27,22$ ou 1 crédit
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Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- Auteur(s): Jonathan L. S. Byrnes, John S. Wass
- Narrateur(s): Chris Sorensen
- Durée: 10 h et 1 min
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Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive - and win - in this era of digital behemoths. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors.
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Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- Narrateur(s): Chris Sorensen
- Durée: 10 h et 1 min
- Date de publication: 2021-08-17
- Langue: Anglais
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Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Ask
- The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Auteur(s): Ryan Levesque
- Narrateur(s): Tom Parks
- Durée: 6 h et 13 min
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The "mind-reading" system that is revolutionizing online business. Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking.
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More filler than any book I've read... EVER
- Écrit par Amazon Customer le 2019-09-23
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Ask
- The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Narrateur(s): Tom Parks
- Durée: 6 h et 13 min
- Date de publication: 2015-06-26
- Langue: Anglais
- The "mind-reading" system that is revolutionizing online business....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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The Customer Experience Edge
- Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
- Auteur(s): Reza Soudagar, Vinay Iyer, Volker Hildebrand
- Narrateur(s): Bruce Miles
- Durée: 8 h et 44 min
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Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail - the customer. Whether your company serves consumers or other businesses, you can no longer compete on price and quality alone. To gain profits and market share, you have to deliver an experience that makes customers want to come back - and that sets you apart from the competition. You need to seize The Customer Experience Edge.
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The Customer Experience Edge
- Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
- Narrateur(s): Bruce Miles
- Durée: 8 h et 44 min
- Date de publication: 2021-08-10
- Langue: Anglais
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Drawing on over 60 years of experience in shaping customer-centric strategies and technologies for leading companies, three innovators bring you practical and proven ways to create your customer experience programs and overall business strategies....
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Prix courant: 24,72$ ou 1 crédit
Prix réduit: 24,72$ ou 1 crédit
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Auteur(s): Ann Handley, C. C. Chapman
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
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To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
- Date de publication: 2011-08-18
- Langue: Anglais
- To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- Auteur(s): Nick Mehta, Robin Van Lieshout
- Narrateur(s): Stephen R. Thorne
- Durée: 7 h et 59 min
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Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- Narrateur(s): Stephen R. Thorne
- Durée: 7 h et 59 min
- Date de publication: 2023-12-26
- Langue: Anglais
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Nick Mehta and Robin Van Lieshout deliver a playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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More Is More
- How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
- Auteur(s): Blake Morgan
- Narrateur(s): Caroline McLaughlin
- Durée: 5 h et 13 min
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Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience.
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More Is More
- How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
- Narrateur(s): Caroline McLaughlin
- Durée: 5 h et 13 min
- Date de publication: 2017-05-30
- Langue: Anglais
- Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The 7 Laws of Viral Customer Service
- Simple Steps to Increase Profits & Amplify Your Business Now
- Auteur(s): Aaron Daniel Chavez
- Narrateur(s): Russell Archey
- Durée: 53 min
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Are you ready to increase your businesses sales and your customer service reputation? The 7 Laws of Viral Customer Service will, without a doubt, enlighten you as a business owner! Believe it or not, 68 percent of customers begin buying from a different business as a result of poor customer service. That means, if you or your employees show poor customer service, you will, more often than not, never see that customer again! Research also shows that the average business loses 15 percent of its customers each year.
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The 7 Laws of Viral Customer Service
- Simple Steps to Increase Profits & Amplify Your Business Now
- Narrateur(s): Russell Archey
- Durée: 53 min
- Date de publication: 2020-01-08
- Langue: Anglais
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Are you ready to increase your businesses sales and your customer service reputation? The 7 Laws of Viral Customer Service will, without a doubt, enlighten you as a business owner....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Sales 101
- From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell
- Auteur(s): Wendy Connick
- Narrateur(s): Annette Romano
- Durée: 6 h et 45 min
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Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.
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Sales 101
- From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell
- Narrateur(s): Annette Romano
- Durée: 6 h et 45 min
- Date de publication: 2019-09-17
- Langue: Anglais
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Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything....
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Prix courant: 19,99$ ou 1 crédit
Prix réduit: 19,99$ ou 1 crédit
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Auteur(s): James Hurman
- Narrateur(s): James Hurman
- Durée: 2 h
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A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Narrateur(s): James Hurman
- Durée: 2 h
- Date de publication: 2022-09-08
- Langue: Anglais
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Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future....
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Prix courant: 15,14$ ou 1 crédit
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Get Scrappy
- Smarter Digital Marketing for Businesses Big and Small
- Auteur(s): Nick Westergaard
- Narrateur(s): Nick Westergaard, Ann Handley
- Durée: 5 h et 23 min
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It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!
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Get Scrappy
- Smarter Digital Marketing for Businesses Big and Small
- Narrateur(s): Nick Westergaard, Ann Handley
- Durée: 5 h et 23 min
- Date de publication: 2016-04-18
- Langue: Anglais
- It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Auteur(s): Barbara E. Kahn
- Narrateur(s): Lisa Larsen
- Durée: 5 h
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We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Narrateur(s): Lisa Larsen
- Durée: 5 h
- Date de publication: 2018-11-13
- Langue: Anglais
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In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Outstanding!
- 47 Ways to Make Your Organization Exceptional
- Auteur(s): John G. Miller
- Narrateur(s): John G. Miller
- Durée: 3 h et 15 min
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Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations. Informed by his own commitment to the concept of personal accountability and enlivened by compelling true stories from exceptional organizations, in this insightful and accessible audiobook John Miller identifies the principles and behaviors that distinguish such organizations from the pack and provides listeners with ways to integrate them into their own work.
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Outstanding!
- 47 Ways to Make Your Organization Exceptional
- Narrateur(s): John G. Miller
- Durée: 3 h et 15 min
- Date de publication: 2010-01-05
- Langue: Anglais
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Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations....
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Prix courant: 16,32$ ou 1 crédit
Prix réduit: 16,32$ ou 1 crédit
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Digital Marketing QuickStart Guide
- The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing ... Business (QuickStart Guides™ - Business)
- Auteur(s): Benjamin Sweeney
- Narrateur(s): Duke Holm
- Durée: 9 h et 50 min
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Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
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Digital Marketing QuickStart Guide
- The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing ... Business (QuickStart Guides™ - Business)
- Narrateur(s): Duke Holm
- Durée: 9 h et 50 min
- Date de publication: 2022-09-22
- Langue: Anglais
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Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Invisible Touch
- The Four Keys to Modern Marketing
- Auteur(s): Harry Beckwith
- Narrateur(s): Jim Ward
- Durée: 2 h et 47 min
- Version abrégée
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Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible-
The Invisible Touch
- The Four Keys to Modern Marketing
- Narrateur(s): Jim Ward
- Durée: 2 h et 47 min
- Date de publication: 2000-03-09
- Langue: Anglais
- Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies...
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Prix courant: 15,13$ ou 1 crédit
Prix réduit: 15,13$ ou 1 crédit
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Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- Auteur(s): Anthony Milia
- Narrateur(s): Logan Foster
- Durée: 5 h et 11 min
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There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.
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Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- Narrateur(s): Logan Foster
- Durée: 5 h et 11 min
- Date de publication: 2023-03-16
- Langue: Anglais
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There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Auteur(s): Jeff Fromm, Marissa Vidler
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
- Date de publication: 2015-07-31
- Langue: Anglais
- While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. This massive cohort are entering their prime consumer years....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Auteur(s): Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
- Date de publication: 2024-06-03
- Langue: Anglais
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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The Sales Tightrope
- A Research-Based Guide to Not Annoying Customers and Still Being a Top Performer
- Auteur(s): Katie Mullen
- Narrateur(s): Katie Mullen
- Durée: 2 h et 23 min
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Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.
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The Sales Tightrope
- A Research-Based Guide to Not Annoying Customers and Still Being a Top Performer
- Narrateur(s): Katie Mullen
- Durée: 2 h et 23 min
- Date de publication: 2025-03-17
- Langue: Anglais
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Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.
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Prix courant: 8,71$ ou 1 crédit
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Customer CEO
- How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Dana Hickox
- Durée: 6 h et 16 min
- Version intégrale
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Au global
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Performance
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Histoire
Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt.
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Customer CEO
- How to Profit from the Power of Your Customers
- Narrateur(s): Dana Hickox
- Durée: 6 h et 16 min
- Date de publication: 2013-12-18
- Langue: Anglais
- Most companies still operate as if they control their customers....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Ne plus suivre le balado a échoué
Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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