Customer Marketing
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
- Date de publication: 2012-03-01
- Langue: Anglais
- The End of Business As Usual explores the complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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Exceptional Customer Service
- Auteur(s): Fred Pryor Seminars
- Narrateur(s): Mark Neves
- Durée: 4 h et 3 min
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Today's business environment is getting more competitive every day. Customer loyalty is becoming a quaint, old-fashioned notion. Customers shop around. And service that wows the customer is crucial in securing new business and preserving those long-standing associations with valuable clients. The bottom line: Satisfied customers equal success!
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Exceptional Customer Service
- Narrateur(s): Mark Neves
- Durée: 4 h et 3 min
- Date de publication: 2019-10-01
- Langue: Anglais
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Professional customer contact is a learned skill - something everyone in your organization can improve by developing new skills and keeping old ones well practiced. This popular, best-selling program provides the best advice available on how to wow your customers....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Charming Your Way to the Top
- Hollywood's Premier P.R. Executive Shows You How to Get Ahead
- Auteur(s): Michael Levine
- Narrateur(s): Lloyd James
- Durée: 6 h et 34 min
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Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.
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Charming Your Way to the Top
- Hollywood's Premier P.R. Executive Shows You How to Get Ahead
- Narrateur(s): Lloyd James
- Durée: 6 h et 34 min
- Date de publication: 2006-09-11
- Langue: Anglais
- Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation....
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Prix courant: 14,09$ ou 1 crédit
Prix réduit: 14,09$ ou 1 crédit
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The Ultimate Online Customer Service Guide
- How to Connect with Your Customers to Sell More!
- Auteur(s): Marsha Collier
- Narrateur(s): Arika Escalona
- Durée: 6 h et 12 min
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Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday". They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media.
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The Ultimate Online Customer Service Guide
- How to Connect with Your Customers to Sell More!
- Narrateur(s): Arika Escalona
- Durée: 6 h et 12 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Make your online customers happy - and create new ones - with this winning guide....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
- Date de publication: 2014-07-25
- Langue: Anglais
- With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it....
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Prix courant: 26,00$ ou 1 crédit
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Unfiltered Marketing
- 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
- Auteur(s): Stephen Denny, Paul Leinberger, Brian Solis - foreword
- Narrateur(s): Walter Dixon
- Durée: 7 h et 10 min
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As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.
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Unfiltered Marketing
- 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
- Narrateur(s): Walter Dixon
- Durée: 7 h et 10 min
- Date de publication: 2020-11-01
- Langue: Anglais
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You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection....
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Prix courant: 22,26$ ou 1 crédit
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Auteur(s): Jeb Blount
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
- Date de publication: 2022-08-09
- Langue: Anglais
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives....
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Prix courant: 27,83$ ou 1 crédit
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Auteur(s): Craig Wilson
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
- Date de publication: 2019-05-14
- Langue: Anglais
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Craig Wilson outlines game-changing insights for providers who desire fiercely loyal behavior....
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Prix courant: 22,26$ ou 1 crédit
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Auteur(s): Leslie Yerkes, Charles Decker
- Narrateur(s): Barbara Caruso
- Durée: 2 h et 13 min
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Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Narrateur(s): Barbara Caruso
- Durée: 2 h et 13 min
- Date de publication: 2017-12-05
- Langue: Anglais
- Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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Magnetic
- The Art of Attracting Business
- Auteur(s): Joe Calloway
- Narrateur(s): Don Hagen
- Durée: 4 h et 11 min
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Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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...And the Clients Went Wild
- How Savvy Professionals Win All the Business They Want
- Auteur(s): Maribeth Kuzmeski
- Narrateur(s): Walter Dixon
- Durée: 8 h et 6 min
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When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.
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...And the Clients Went Wild
- How Savvy Professionals Win All the Business They Want
- Narrateur(s): Walter Dixon
- Durée: 8 h et 6 min
- Date de publication: 2011-01-12
- Langue: Anglais
- Does your business have super-fans like? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox....
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Prix courant: 31,16$ ou 1 crédit
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Matter
- Move Beyond the Competition, Create More Value, and Become the Obvious Choice
- Auteur(s): Peter Sheahan, Julie Williamson
- Narrateur(s): Peter Sheahan, Walter Dixon
- Durée: 8 h et 24 min
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So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.
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Matter
- Move Beyond the Competition, Create More Value, and Become the Obvious Choice
- Narrateur(s): Peter Sheahan, Walter Dixon
- Durée: 8 h et 24 min
- Date de publication: 2016-05-10
- Langue: Anglais
- Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new....
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Prix courant: 31,16$ ou 1 crédit
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Auteur(s): Richard Owen, Laura L. Brooks
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
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Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Answering the Ultimate Question builds on the link between Net Promoter Scores and business growth and profitability....
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Prix courant: 22,26$ ou 1 crédit
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The Power of Positive Selling
- Auteur(s): Dan Strutzel, Traci Shoblom
- Narrateur(s): Jared Zak
- Durée: 4 h et 22 min
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Good sales relationships don't just happen. They must be nurtured and developed. From ancient trade routes to modern Internet platforms, sales is one of the world's oldest professions. Throughout the ages, there have been as many ways to sell as there are customers who want to buy. But whether you're a novice or seasoned sales person, no matter what your product or service there is one truth that crosses all boundaries in selling. Selling depends on a relationship.
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The Power of Positive Selling
- Narrateur(s): Jared Zak
- Durée: 4 h et 22 min
- Date de publication: 2020-12-29
- Langue: Anglais
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Good sales relationships don't just happen. They must be nurtured and developed. From ancient trade routes to modern Internet platforms, sales is one of the world's oldest professions. Throughout the ages, there have been as many ways to sell as there are customers who want to buy....
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Prix courant: 14,47$ ou 1 crédit
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- Auteur(s): Tim Halloran
- Narrateur(s): Julie McKay
- Durée: 7 h et 13 min
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Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- Narrateur(s): Julie McKay
- Durée: 7 h et 13 min
- Date de publication: 2020-07-27
- Langue: Anglais
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In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer....
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Prix courant: 22,26$ ou 1 crédit
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Auteur(s): Shawn Casemore
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
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Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results. This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
- Date de publication: 2024-08-27
- Langue: Anglais
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This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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Prix courant: 21,92$ ou 1 crédit
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- Auteur(s): Natasha Hritzuk, Kelly Jones
- Narrateur(s): Barbara Dellenback
- Durée: 7 h et 29 min
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Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- Narrateur(s): Barbara Dellenback
- Durée: 7 h et 29 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Simplify your multi-screen marketing by putting consumers at the center of your strategy. The rise of the digital age means that consumers have unprecedented access to information, and they're no longer interested in a "one size fits all screens" experience....
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Prix courant: 22,26$ ou 1 crédit
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Beyond Referrals
- How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
- Auteur(s): Bill Cates
- Narrateur(s): Tracy Kinkead
- Durée: 5 h et 56 min
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While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.
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Excellent read
- Écrit par Hemant le 2020-05-06
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Beyond Referrals
- How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
- Narrateur(s): Tracy Kinkead
- Durée: 5 h et 56 min
- Date de publication: 2015-12-18
- Langue: Anglais
- Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Auteur(s): Sandy Rogers, Lisa Larsen, Leena Rinne, Autres
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more - they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters? Leading Loyalty reveals the principles and practices of everyday service heroes....
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
- Date de publication: 2019-04-16
- Langue: Anglais
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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans....
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Mastering the Virtual Sale
- 7 Strategies to Explode Your Business in the New Economy
- Auteur(s): Kerry Johnson MBA PhD
- Narrateur(s): Jared Zak
- Durée: 7 h et 1 min
- Version intégrale
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Au global
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Performance
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Histoire
The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult.
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Mastering the Virtual Sale
- 7 Strategies to Explode Your Business in the New Economy
- Narrateur(s): Jared Zak
- Durée: 7 h et 1 min
- Date de publication: 2022-01-25
- Langue: Anglais
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The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult....
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Veuillez réessayer plus tardÉchec du suivi du balado
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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