Customer Marketing
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Selling with a Servant Heart
- Ten Lessons to the Path to Joy and Increased Income
- Auteur(s): Jim Doyle
- Narrateur(s): Jim Doyle
- Durée: 5 h et 1 min
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There is a common misconception that being good at sales necessitates aggressive closing or finding ways to effectively bring in clients. Think again! Author and sales trainer Jim Doyle explains how the best sellers have a commitment to their customers that goes way beyond being customer focused. Servant Heart Sellers, as he calls them, are obsessed with making sure the products they sell make a difference for their customers, not just closing the deal. This commitment changes everything about their sales approach.
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Selling with a Servant Heart
- Ten Lessons to the Path to Joy and Increased Income
- Narrateur(s): Jim Doyle
- Durée: 5 h et 1 min
- Date de publication: 2021-11-05
- Langue: Anglais
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There is a common misconception that being good at sales necessitates aggressive closing or finding ways to effectively bring in clients. Think again! Listen to find out more....
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Prix courant: 25,00$ ou 1 crédit
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Communication Rx
- Transforming Healthcare Through Relationship-Centered Communication
- Auteur(s): Calvin L. Chou, Laura Cooley
- Narrateur(s): Neal Vickers
- Durée: 7 h et 52 min
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Research shows that nothing impacts patient experiences more than the quality of communication. The key to better healthcare outcomes is communication. Over the past four decades, the Academy of Communication in Healthcare has worked tirelessly with health systems, teaching communication skills that put relationships - between patients and providers, as well as among providers - at the center of care. Now, for the first time, ACH's proven and effective methodology is detailed in this invaluable step-by-step guide.
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Communication Rx
- Transforming Healthcare Through Relationship-Centered Communication
- Narrateur(s): Neal Vickers
- Durée: 7 h et 52 min
- Date de publication: 2021-08-03
- Langue: Anglais
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Research shows that nothing impacts patient experiences more than the quality of communication. While beneficial, the latest in cutting-edge technology and techniques aren't enough to ensure the best possible care for patients. The key to better healthcare outcomes is communication....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Service That Rocks
- Create Unforgettable Experiences and Turn Customers into Fans
- Auteur(s): Jim Knight
- Narrateur(s): Jim Knight
- Durée: 2 h et 32 min
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Whether you sell products or services, the only way to stand out is by treating your customers like rock’n’roll royalty—every single time they interact with your company. In Service That Rocks, author, speaker and service expert Jim Knight shows you how to begin by hiring people especially suited to your business, then giving them the training and permission they need to make your brand iconic.
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Service That Rocks
- Create Unforgettable Experiences and Turn Customers into Fans
- Narrateur(s): Jim Knight
- Durée: 2 h et 32 min
- Date de publication: 2023-06-14
- Langue: Anglais
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Whether you sell products or services, the only way to stand out is by treating your customers like rock’n’roll royalty—every single time they interact with your company....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Auteur(s): Shep Hyken
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
- Date de publication: 2021-08-13
- Langue: Anglais
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers....
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Prix courant: 14,09$ ou 1 crédit
Prix réduit: 14,09$ ou 1 crédit
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The Widest Net
- Unlock Untapped Markets and Discover New Customers Right in Front of You
- Auteur(s): Pamela Slim
- Narrateur(s): Pamela Slim
- Durée: 6 h et 34 min
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Many businesses create an ideal consumer profile - aiming all their sales and marketing efforts toward this single type of person - and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker, and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. She explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.
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The Widest Net
- Unlock Untapped Markets and Discover New Customers Right in Front of You
- Narrateur(s): Pamela Slim
- Durée: 6 h et 34 min
- Date de publication: 2021-11-11
- Langue: Anglais
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Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Auteur(s): Geoffrey Colon
- Narrateur(s): Geoffrey Colon
- Durée: 6 h et 14 min
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Narrateur(s): Geoffrey Colon
- Durée: 6 h et 14 min
- Date de publication: 2016-07-15
- Langue: Anglais
- A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Auteur(s): Jeff Fromm, Marissa Vidler
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
- Date de publication: 2015-07-31
- Langue: Anglais
- While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. This massive cohort are entering their prime consumer years....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Auteur(s): Kirk Kazanjian
- Narrateur(s): Alan Sklar
- Durée: 6 h et 25 min
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What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Narrateur(s): Alan Sklar
- Durée: 6 h et 25 min
- Date de publication: 2006-12-11
- Langue: Anglais
- Drawing upon strategies that have propelled Enterprise, the number-one car-rental company, to a $9-billion powerhouse, the author reveals how you can outperform and outsmart the competition....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Personalized
- Customer Strategy in the Age of AI
- Auteur(s): Mark Abraham, David C. Edelman
- Narrateur(s): Christopher Douyard
- Durée: 7 h
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Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
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Personalized
- Customer Strategy in the Age of AI
- Narrateur(s): Christopher Douyard
- Durée: 7 h
- Date de publication: 2024-11-05
- Langue: Anglais
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Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
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Prix courant: 21,92$ ou 1 crédit
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Analysis of Brent Adamson & Matthew Dixon's The Challenger Customer
- Includes Key Takeaways & Review
- Auteur(s): Sumoreads
- Narrateur(s): Michael London Anglado
- Durée: 40 min
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This Sumoreads analysis offers supplementary material to The Challenger Customer to help you distill the key takeaways, review the book's content, and offers insight into the writing style and overall themes. Whether you'd like to supplement your understanding, refresh your memory, or simply decide whether or not this book is for you, we're here to help. Absorb everything you need to know in less than 45 minutes.
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Analysis of Brent Adamson & Matthew Dixon's The Challenger Customer
- Includes Key Takeaways & Review
- Narrateur(s): Michael London Anglado
- Durée: 40 min
- Date de publication: 2018-02-26
- Langue: Anglais
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This Sumoreads analysis offers supplementary material to The Challenger Customer to help you distill the key takeaways, review the book's content....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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How to Deal with Difficult Customers
- 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
- Auteur(s): Dave Anderson
- Narrateur(s): Dave Anderson
- Durée: 4 h et 18 min
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The 10 strategies in this book will build your confidence and competence, so that the next time you're struggling with a grumpy, cranky, whiney SOB, you won't have to just stand there wondering, "How can I sell to this jerk?" With the can't-miss strategies you'll find in How to Deal with Difficult Customers, you'll turn that sourpuss into a sweetheart, close the deal in no time, and find yourself eager to take on the next tough customer.
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How to Deal with Difficult Customers
- 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
- Narrateur(s): Dave Anderson
- Durée: 4 h et 18 min
- Date de publication: 2009-12-27
- Langue: Anglais
- The 10 strategies in this book will build your confidence and competence, helping you sell to any grumpy, cranky, whiney SOB....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Auteur(s): Tara-Nicholle Nelson
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
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The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
- Date de publication: 2017-04-18
- Langue: Anglais
- The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser....
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Prix courant: 27,22$ ou 1 crédit
Prix réduit: 27,22$ ou 1 crédit
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Auteur(s): Alec Hanson
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
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Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
- Date de publication: 2020-06-01
- Langue: Anglais
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Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility. With these smart solutions, your traditional sales business will thrive in the new real estate landscape....
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Prix courant: 25,00$ ou 1 crédit
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El cliente sale de viaje [The Client Goes on a Trip]
- Auteur(s): Raquel Serradilla, José M. Sánchez Guitián
- Narrateur(s): Carmen Huete
- Durée: 7 h et 51 min
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Este libro es una reflexión que coloca al cliente en diferentes escenarios e intenta explicar el futuro de sus decisiones para entender las transformaciones que están sufriendo los servicios de atención al cliente y fidelización de las compañías.
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El cliente sale de viaje [The Client Goes on a Trip]
- Narrateur(s): Carmen Huete
- Durée: 7 h et 51 min
- Date de publication: 2024-09-30
- Langue: Espagnol
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Este libro es una reflexión que coloca al cliente en diferentes escenarios e intenta explicar el futuro de sus decisiones para entender las transformaciones que están sufriendo los servicios de atención al cliente y fidelización de las compañías.
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Prix courant: 9,64$ ou 1 crédit
Prix réduit: 9,64$ ou 1 crédit
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Attract & Keep Customers for Life
- 4 Abilities to Build Trust, Communicate Your Value, and Charge What You're Worth (Revised & Expanded)
- Auteur(s): Terry Begue
- Narrateur(s): Aubrey Johnson
- Durée: 4 h et 21 min
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In Attract & Keep Customers for Life, I will walk you through my proven, step-by-step process to develop your brand, build trust with customers and prospective clients, and be looked upon as an expert in your industry.
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Attract & Keep Customers for Life
- 4 Abilities to Build Trust, Communicate Your Value, and Charge What You're Worth (Revised & Expanded)
- Narrateur(s): Aubrey Johnson
- Durée: 4 h et 21 min
- Date de publication: 2022-04-29
- Langue: Anglais
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In Attract & Keep Customers for Life, I will walk you through my proven, step-by-step process to develop your brand, build trust with customers and prospective clients, and be looked upon as an expert in your industry....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Auteur(s): Riccardo Illy
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
- Date de publication: 2022-02-22
- Langue: Anglais
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Three Value Conversations
- How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
- Auteur(s): Erik Peterson, Tim Riesterer, Conrad Smith, Autres
- Narrateur(s): Jim Tedder
- Durée: 7 h et 21 min
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The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. Being remarkable and memorable in your conversations is very important - but it goes beyond great delivery. You must be able to articulate value. The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.
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The Three Value Conversations
- How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
- Narrateur(s): Jim Tedder
- Durée: 7 h et 21 min
- Date de publication: 2021-09-24
- Langue: Anglais
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The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- Auteur(s): Stan Phelps, David Rendall
- Narrateur(s): Stan Phelps, Mike Maddock, David Rendall
- Durée: 5 h et 9 min
- Version intégrale
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Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.
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Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- Narrateur(s): Stan Phelps, Mike Maddock, David Rendall
- Durée: 5 h et 9 min
- Date de publication: 2019-03-14
- Langue: Anglais
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Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them....
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Prix courant: 25,00$ ou 1 crédit
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Super Fans
- How to Create Unwavering Customer Loyalty
- Auteur(s): EMBA, Purdeep Sangha
- Narrateur(s): Chris Abernathy
- Durée: 3 h et 34 min
- Version intégrale
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Au global
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Performance
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You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal Super Fans, who rave about you and your business. You will discover the secrets of creating Super Fans, which is a strategy that is taking average business owners to the top as leaders in their market.
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Super Fans
- How to Create Unwavering Customer Loyalty
- Narrateur(s): Chris Abernathy
- Durée: 3 h et 34 min
- Date de publication: 2017-08-21
- Langue: Anglais
- You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Ask & Deliver
- Discover the Heart of Your Business by Listening to the Voice of Your Customers
- Auteur(s): Mary Ann O'Brien
- Narrateur(s): Allyson Grant
- Durée: 5 h et 10 min
- Version intégrale
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Au global
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Performance
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Histoire
Mary Ann O'Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O'Brien Voice of Customer (O.VoC) survey, has been called The Mother of Modern Marketing. Now she's sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers.
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Ask & Deliver
- Discover the Heart of Your Business by Listening to the Voice of Your Customers
- Narrateur(s): Allyson Grant
- Durée: 5 h et 10 min
- Date de publication: 2024-04-24
- Langue: Anglais
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In the book, O'Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth.
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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