Customer Marketing
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The Widest Net
- Unlock Untapped Markets and Discover New Customers Right in Front of You
- Auteur(s): Pamela Slim
- Narrateur(s): Pamela Slim
- Durée: 6 h et 34 min
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Many businesses create an ideal consumer profile - aiming all their sales and marketing efforts toward this single type of person - and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker, and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. She explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.
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The Widest Net
- Unlock Untapped Markets and Discover New Customers Right in Front of You
- Narrateur(s): Pamela Slim
- Durée: 6 h et 34 min
- Date de publication: 2021-11-11
- Langue: Anglais
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Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view....
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Prix courant: 20,40 $ ou 1 crédit
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Gamification Marketing for Dummies
- Auteur(s): Zarrar Chishti
- Narrateur(s): Gary Tiedemann
- Durée: 9 h et 45 min
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Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
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Gamification Marketing for Dummies
- Narrateur(s): Gary Tiedemann
- Durée: 9 h et 45 min
- Date de publication: 2020-12-22
- Langue: Anglais
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Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results....
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Prix courant: 22,26 $ ou 1 crédit
Prix réduit: 22,26 $ ou 1 crédit
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Go Big or Go Home
- Auteur(s): Diana Kander, Tucker Trotter
- Narrateur(s): Diana Kander, Tucker Trotter
- Durée: 2 h et 28 min
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How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a clients gut feeling and bringing home the win. Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy.
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Go Big or Go Home
- Narrateur(s): Diana Kander, Tucker Trotter
- Durée: 2 h et 28 min
- Date de publication: 2023-10-19
- Langue: Anglais
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Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy. These stories come from individuals and organizations that decided to Go Big or Go Home because their deals were too important to fail....
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Prix courant: 13,00 $ ou 1 crédit
Prix réduit: 13,00 $ ou 1 crédit
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Auteur(s): Eddie Yoon
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
- Date de publication: 2017-05-05
- Langue: Anglais
- Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....
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Prix courant: 14,47 $ ou 1 crédit
Prix réduit: 14,47 $ ou 1 crédit
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Super Fans
- How to Create Unwavering Customer Loyalty
- Auteur(s): EMBA, Purdeep Sangha
- Narrateur(s): Chris Abernathy
- Durée: 3 h et 34 min
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You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal Super Fans, who rave about you and your business. You will discover the secrets of creating Super Fans, which is a strategy that is taking average business owners to the top as leaders in their market.
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Super Fans
- How to Create Unwavering Customer Loyalty
- Narrateur(s): Chris Abernathy
- Durée: 3 h et 34 min
- Date de publication: 2017-08-21
- Langue: Anglais
- You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry....
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Prix courant: 18,74 $ ou 1 crédit
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Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- Auteur(s): Christoph Senn, Mehak Gandhi
- Narrateur(s): Christopher P. Brown
- Durée: 6 h et 18 min
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Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
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Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- Narrateur(s): Christopher P. Brown
- Durée: 6 h et 18 min
- Date de publication: 2024-11-18
- Langue: Anglais
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Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
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Prix courant: 21,92 $ ou 1 crédit
Prix réduit: 21,92 $ ou 1 crédit
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The Sales Tightrope
- A Research-Based Guide to Not Annoying Customers and Still Being a Top Performer
- Auteur(s): Katie Mullen
- Narrateur(s): Katie Mullen
- Durée: 2 h et 23 min
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Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.
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The Sales Tightrope
- A Research-Based Guide to Not Annoying Customers and Still Being a Top Performer
- Narrateur(s): Katie Mullen
- Durée: 2 h et 23 min
- Date de publication: 2025-03-17
- Langue: Anglais
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Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.
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Prix courant: 8,71 $ ou 1 crédit
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- Auteur(s): Reiko Scott, Tony Robbins - foreword, David Meerman Scott
- Narrateur(s): David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Durée: 8 h et 26 min
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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.
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Awful
- Écrit par Stephanie Kyres le 2020-06-05
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- Narrateur(s): David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Durée: 8 h et 26 min
- Date de publication: 2020-01-07
- Langue: Anglais
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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom....
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Prix courant: 20,40 $ ou 1 crédit
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Getting the Most out of Your CRM
- 25 Tips to Increase Adoption, Maximize Value and Increase Profits from Your Customer Relationship Management System
- Auteur(s): WW Chee
- Narrateur(s): Ron Welch
- Durée: 47 min
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With Getting the Most out of Your CRM, we provide you with the top 25 tips that are guaranteed to maximize value and increase profits from your customer relationship management system. In this audiobook, you will discover how these tips and techniques can help your business to become even better.
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Getting the Most out of Your CRM
- 25 Tips to Increase Adoption, Maximize Value and Increase Profits from Your Customer Relationship Management System
- Narrateur(s): Ron Welch
- Durée: 47 min
- Date de publication: 2018-06-12
- Langue: Anglais
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We provide you with the top 25 tips that are guaranteed to maximize value and increase profits from your customer relationship management system. In this audiobook, you will discover how these tips and techniques can help your business to become even better....
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Prix courant: 4,95 $ ou 1 crédit
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Auteur(s): Stephen C. Lundin Ph.D., John Christensen, Harry Paul
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
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Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
- Date de publication: 2004-02-26
- Langue: Anglais
- Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT....
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Prix courant: 19,18 $ ou 1 crédit
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Auteur(s): Bryan Eisenberg, Jeffrey Eisenberg
- Narrateur(s): Van Tracy
- Durée: 8 h et 13 min
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Narrateur(s): Van Tracy
- Durée: 8 h et 13 min
- Date de publication: 2023-01-10
- Langue: Anglais
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models....
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Prix courant: 29,13 $ ou 1 crédit
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Auteur(s): Richard Owen, Laura L. Brooks
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
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Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Answering the Ultimate Question builds on the link between Net Promoter Scores and business growth and profitability....
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Prix courant: 22,26 $ ou 1 crédit
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Amazon FBA Domination Blueprint
- The Ultimate Guide to Building Your Own Passive Income Empire on Amazon, and Selling Private Label Products That Make Your Customers Beg You for More
- Auteur(s): Nick David
- Narrateur(s): Frank DiPiazza
- Durée: 3 h et 3 min
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Amazon FBA is a business model where you find an existing product that is on demand, look for a supplier in China to manufacture the products for you, then ship it to an Amazon warehouse, and you start making money as soon as a customer purchases your product through Amazon's website. If you are really serious about succeeding with the game of selling on Amazon, I suggest you start paying attention and prepare to take massive action so you may now start your journey toward financial freedom!
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Amazon FBA Domination Blueprint
- The Ultimate Guide to Building Your Own Passive Income Empire on Amazon, and Selling Private Label Products That Make Your Customers Beg You for More
- Narrateur(s): Frank DiPiazza
- Durée: 3 h et 3 min
- Date de publication: 2019-02-19
- Langue: Anglais
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Amazon FBA is a business model where you find an existing product that is on demand, look for a supplier in China to manufacture the products for you, then ship it to an Amazon warehouse, and you start making money as soon as a customer purchases your product through Amazon's website....
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Prix courant: 18,74 $ ou 1 crédit
Prix réduit: 18,74 $ ou 1 crédit
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Auteur(s): E. Freya Williams
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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Prix courant: 31,16 $ ou 1 crédit
Prix réduit: 31,16 $ ou 1 crédit
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Happy Customers Bundle: 3 in 1 Bundle
- Customer Success, Never Lose a Customer Again, and Customer Loyalty
- Auteur(s): Aryana Konnor, Kinsley Thorley, William Grason
- Narrateur(s): Marcus Mulenga, Stella June
- Durée: 2 h et 4 min
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Every businessman and entrepreneur worth his salt knows that the most important element for every business is the people. It's not your products or the revenue but the people. An ideal situation would be that all of your customers are 100% happy all the time, but this is impossible. At some point, some of them would be unsatisfied. It is important to understand what to expect from your customers and what your customers expect of you so you can provide great customer service that would leave both parties happy and satisfied.
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Happy Customers Bundle: 3 in 1 Bundle
- Customer Success, Never Lose a Customer Again, and Customer Loyalty
- Narrateur(s): Marcus Mulenga, Stella June
- Série: Happy Customers, Livre 1
- Durée: 2 h et 4 min
- Date de publication: 2021-01-27
- Langue: Anglais
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Every businessman and entrepreneur worth his salt knows that the most important element for every business is the people. It is important to understand what to expect from your customers and what your customers expect of you....
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Prix courant: 13,12 $ ou 1 crédit
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The Outcome Generation
- How a New Generation of Technology Vendors Thrives Through True Customer Success
- Auteur(s): Paul J Henderson
- Narrateur(s): Paul Henderson
- Durée: 4 h et 29 min
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Stand aside, we’re coming through! That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result. These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don’t feel they’ve had success, recurring revenue doesn’t grow, and may even decline. What makes them different? They have absolute clarity about what the customer considers success to be. And they’ve built their business around enabling that success.
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The Outcome Generation
- How a New Generation of Technology Vendors Thrives Through True Customer Success
- Narrateur(s): Paul Henderson
- Durée: 4 h et 29 min
- Date de publication: 2019-08-07
- Langue: Anglais
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Stand aside, we’re coming through! That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result. These vendors all have subscription pricing at the heart of their business....
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Prix courant: 23,18 $ ou 1 crédit
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Proven Methods for Lead Generation & Customer Acquisition in 2020
- Product Marketing | B2C & B2B Lead Generation | Multichannel Marketing | Direct Marketing | Product Management | User Acquisition
- Auteur(s): Dekker Fraser
- Narrateur(s): Richard Egger
- Durée: 1 h et 15 min
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Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques. Learn from a former college marketing instructor with over 10 years' experience working for companies large, medium, and small, who holds an MBA in marketing from Northwestern University.
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Proven Methods for Lead Generation & Customer Acquisition in 2020
- Product Marketing | B2C & B2B Lead Generation | Multichannel Marketing | Direct Marketing | Product Management | User Acquisition
- Narrateur(s): Richard Egger
- Durée: 1 h et 15 min
- Date de publication: 2020-08-13
- Langue: Anglais
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Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques....
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Prix courant: 8,71 $ ou 1 crédit
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Keep It Simple
- Customer Service from Heaven
- Auteur(s): Charles Johnson
- Narrateur(s): Michael Hatak
- Durée: 49 min
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Great customer service is dying. Is life too busy to teach this skill anymore? If it is, you are going to have a difficult time keeping customers. It doesn’t matter if you are in the restaurant business, retail business, salon and spa business, a government contractor, car dealership, or grocery store.
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Keep It Simple
- Customer Service from Heaven
- Narrateur(s): Michael Hatak
- Durée: 49 min
- Date de publication: 2020-08-07
- Langue: Anglais
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Great customer service is dying. Is life too busy to teach this skill anymore? If it is, you are going to have a difficult time keeping customers....
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Prix courant: 4,95 $ ou 1 crédit
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Make Them Smile
- Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth
- Auteur(s): Dr. Sulman Ahmed
- Narrateur(s): Tom Beyer
- Durée: 7 h et 33 min
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For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
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Make Them Smile
- Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth
- Narrateur(s): Tom Beyer
- Durée: 7 h et 33 min
- Date de publication: 2024-05-07
- Langue: Anglais
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For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
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Prix courant: 21,92 $ ou 1 crédit
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Customer Service: The Sandler Way
- 48 Rules for Strategic Customer Care
- Auteur(s): Anne MacKeigan
- Narrateur(s): Sean Pratt
- Durée: 3 h et 56 min
- Version intégrale
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Au global
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Performance
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Histoire
What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service: The Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.
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Customer Service: The Sandler Way
- 48 Rules for Strategic Customer Care
- Narrateur(s): Sean Pratt
- Durée: 3 h et 56 min
- Date de publication: 2018-11-01
- Langue: Anglais
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What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 14,47 $ ou 1 crédit
Prix réduit: 14,47 $ ou 1 crédit
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