Customer Marketing
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Auteur(s): Craig Wilson
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
- Date de publication: 2019-05-14
- Langue: Anglais
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Craig Wilson outlines game-changing insights for providers who desire fiercely loyal behavior....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Auteur(s): Leslie Yerkes, Charles Decker
- Narrateur(s): Barbara Caruso
- Durée: 2 h et 13 min
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Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".
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Beans
- Four Principles for Running a Business in Good Times or Bad
- Narrateur(s): Barbara Caruso
- Durée: 2 h et 13 min
- Date de publication: 2017-12-05
- Langue: Anglais
- Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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Magnetic
- The Art of Attracting Business
- Auteur(s): Joe Calloway
- Narrateur(s): Don Hagen
- Durée: 4 h et 11 min
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Performance
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Histoire
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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...And the Clients Went Wild
- How Savvy Professionals Win All the Business They Want
- Auteur(s): Maribeth Kuzmeski
- Narrateur(s): Walter Dixon
- Durée: 8 h et 6 min
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When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.
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...And the Clients Went Wild
- How Savvy Professionals Win All the Business They Want
- Narrateur(s): Walter Dixon
- Durée: 8 h et 6 min
- Date de publication: 2011-01-12
- Langue: Anglais
- Does your business have super-fans like? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Matter
- Move Beyond the Competition, Create More Value, and Become the Obvious Choice
- Auteur(s): Peter Sheahan, Julie Williamson
- Narrateur(s): Peter Sheahan, Walter Dixon
- Durée: 8 h et 24 min
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So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.
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Matter
- Move Beyond the Competition, Create More Value, and Become the Obvious Choice
- Narrateur(s): Peter Sheahan, Walter Dixon
- Durée: 8 h et 24 min
- Date de publication: 2016-05-10
- Langue: Anglais
- Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Watchdog
- How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy
- Auteur(s): Richard Cordray, Elizabeth Warren - foreword
- Narrateur(s): Rick Adamson
- Durée: 10 h et 16 min
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Histoire
Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies. People are fed up with being run over by big corporations, and few have the resources or expertise to fight back on their own. It is no wonder consumers feel powerless: they are outgunned every step of the way. Since 1970, the financial industry has doubled in size. It is the biggest source of campaign contributions....
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Watchdog
- How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy
- Narrateur(s): Rick Adamson
- Durée: 10 h et 16 min
- Date de publication: 2020-07-28
- Langue: Anglais
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Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Auteur(s): Richard Owen, Laura L. Brooks
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
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Histoire
Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Answering the Ultimate Question builds on the link between Net Promoter Scores and business growth and profitability....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Power of Positive Selling
- Auteur(s): Dan Strutzel, Traci Shoblom
- Narrateur(s): Jared Zak
- Durée: 4 h et 22 min
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Good sales relationships don't just happen. They must be nurtured and developed. From ancient trade routes to modern Internet platforms, sales is one of the world's oldest professions. Throughout the ages, there have been as many ways to sell as there are customers who want to buy. But whether you're a novice or seasoned sales person, no matter what your product or service there is one truth that crosses all boundaries in selling. Selling depends on a relationship.
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The Power of Positive Selling
- Narrateur(s): Jared Zak
- Durée: 4 h et 22 min
- Date de publication: 2020-12-29
- Langue: Anglais
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Good sales relationships don't just happen. They must be nurtured and developed. From ancient trade routes to modern Internet platforms, sales is one of the world's oldest professions. Throughout the ages, there have been as many ways to sell as there are customers who want to buy....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Crafting the Customer Experience For People Not like You
- How to Delight and Engage the Customers Your Competitors Don't Understand
- Auteur(s): Kelly McDonald
- Narrateur(s): Vanessa Hart
- Durée: 5 h et 46 min
- Version intégrale
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A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not like You explains how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
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Crafting the Customer Experience For People Not like You
- How to Delight and Engage the Customers Your Competitors Don't Understand
- Narrateur(s): Vanessa Hart
- Durée: 5 h et 46 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- Auteur(s): Tim Halloran
- Narrateur(s): Julie McKay
- Durée: 7 h et 13 min
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Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- Narrateur(s): Julie McKay
- Durée: 7 h et 13 min
- Date de publication: 2020-07-27
- Langue: Anglais
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In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Escribo porque me gusta ganar dinero
- Auteur(s): Isra Bravo
- Narrateur(s): Isra Bravo
- Durée: 4 h et 4 min
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Histoire
La primera persona que me contrató me dijo que la página de ventas de mi web le había parecido mala y antiestética. Lo que no tuvo en cuenta es que me contrató siete minutos después de leerla. Te cuento rápido algunas de las cosas que aprenderás en este audiolibro: Cómo debes escribir para que incluso las empresas más serias quieran trabajar contigo por encima de cualquier otro candidato.
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Herramientas valiosas
- Écrit par Diego Barragán le 2024-02-20
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Escribo porque me gusta ganar dinero
- Narrateur(s): Isra Bravo
- Durée: 4 h et 4 min
- Date de publication: 2022-05-11
- Langue: Espagnol
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La primera persona que me contrató me dijo que la página de ventas de mi web le había parecido mala y antiestética. Lo que no tuvo en cuenta...
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Prix courant: 23,21$ ou 1 crédit
Prix réduit: 23,21$ ou 1 crédit
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- Auteur(s): Natasha Hritzuk, Kelly Jones
- Narrateur(s): Barbara Dellenback
- Durée: 7 h et 29 min
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Histoire
Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- Narrateur(s): Barbara Dellenback
- Durée: 7 h et 29 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Simplify your multi-screen marketing by putting consumers at the center of your strategy. The rise of the digital age means that consumers have unprecedented access to information, and they're no longer interested in a "one size fits all screens" experience....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Mastering the Virtual Sale
- 7 Strategies to Explode Your Business in the New Economy
- Auteur(s): Kerry Johnson MBA PhD
- Narrateur(s): Jared Zak
- Durée: 7 h et 1 min
- Version intégrale
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Au global
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Performance
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Histoire
The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult.
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Mastering the Virtual Sale
- 7 Strategies to Explode Your Business in the New Economy
- Narrateur(s): Jared Zak
- Durée: 7 h et 1 min
- Date de publication: 2022-01-25
- Langue: Anglais
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The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Hybrid Sales Channel
- How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
- Auteur(s): Rich Blakeman
- Narrateur(s): Gary Regal
- Durée: 4 h et 32 min
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Au global
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Histoire
Today's customers have more buying options than ever before. They don't care if it's direct or indirect. They don't mind if it's not your preferred sales model. And they don't like it when you try to tell them how to buy from you. If you want your customers to keep buying - and your company to keep growing - you need to rethink and retool the way you're selling. You need to go "hybrid". The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have.
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The Hybrid Sales Channel
- How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
- Narrateur(s): Gary Regal
- Durée: 4 h et 32 min
- Date de publication: 2021-07-27
- Langue: Anglais
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If you want your customers to keep buying, you need to rethink and retool the way you're selling. You need to go "hybrid". The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli
- Durée: 7 h et 31 min
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Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Narrateur(s): Joseph A. Michelli
- Durée: 7 h et 31 min
- Date de publication: 2015-12-06
- Langue: Anglais
- Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Marketing 5.0
- Technology for Humanity
- Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Rehash of things I already know
- Écrit par Bruce Warren le 2024-01-28
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Marketing 5.0
- Technology for Humanity
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
- Date de publication: 2021-03-23
- Langue: Anglais
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Prix courant: 14,47$ ou 1 crédit
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Auteur(s): Jon Taffer, Karen Kelly
- Narrateur(s): Luke Daniels
- Durée: 7 h et 14 min
- Version intégrale
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If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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Very insightful and easy to listen to
- Écrit par Andrew Pololos le 2021-03-12
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Narrateur(s): Luke Daniels
- Durée: 7 h et 14 min
- Date de publication: 2013-10-21
- Langue: Anglais
- If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Auteur(s): Jeb Blount
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
- Version intégrale
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
- Date de publication: 2022-08-09
- Langue: Anglais
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Worth Every Penny
- Build a Business That Thrills Your Customers and Still Charge What You're Worth
- Auteur(s): Erin Verbeck, Sarah Petty
- Narrateur(s): Curt Alexander, Tony Dipiazza
- Durée: 4 h et 34 min
- Version intégrale
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Histoire
Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.
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Worth Every Penny
- Build a Business That Thrills Your Customers and Still Charge What You're Worth
- Narrateur(s): Curt Alexander, Tony Dipiazza
- Durée: 4 h et 34 min
- Date de publication: 2021-07-29
- Langue: Anglais
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A revelation for photographers: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Think Like a Marketer
- How a Shift in Mindset Can Change Everything for Your Business
- Auteur(s): Kate Colbert
- Narrateur(s): Vanessa Daniels
- Durée: 6 h et 31 min
- Version intégrale
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Au global
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Performance
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Histoire
The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.
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Think Like a Marketer
- How a Shift in Mindset Can Change Everything for Your Business
- Narrateur(s): Vanessa Daniels
- Durée: 6 h et 31 min
- Date de publication: 2019-09-18
- Langue: Anglais
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For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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