Customer Marketing

A step-by-step customer acquisition guide that will teach you to grow your B2B startup from 0 to 1,000+ customers by discussing when to wing it and when to start building processes, what roles to hire for at which point and which metrics to monitor, finding the right customer acquisition channels for the current stage of your business, and much more!

Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.

Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....

Here’s the deal: At its core, selling isn’t about sleazy tactics, convincing your prospects, or any tips or tricks. True selling has very specific steps and stages, a process. One that leaves your customer feeling happy and helped.

Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.

Noted sales trainer Stephan Schiffman succinctly describes 25 effective sales strategies that will build your customer base and increase your sales. This audio program will boost your communications, planning, knowledge, rainmaking, visibility, and confidence. It's a wonderful tool for new salespeople who must first learn the basics of selling, and for any established salesperson who needs a refresher!

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.

Increase your understanding of psychological diversity and its impact in business. If you're in business and love hanging out with other people as much as you can, it's essential to recognize that not all customers think and feel as you do. Some 25% to 50% of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success.

This comprehensive guide builds listeners' understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods.

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt.

Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.

This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury. This guide looks at awareness of potential behaviour patterns that may lead to aggressiveness; avoidance of situations where the potential for aggressive behaviour exists; interpretation of non-verbal communications signals; control and de-escalation techniques; an outline of techniques for your personal safety.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.

In How to Sell Like a Drug Dealer, step into the intriguing world of underground transactions and discover 21 captivating strategies that will transform your sales approach. Inspired by stories and insights from the shadows, this book offers a fresh perspective on effective selling techniques that can be adapted to the legitimate business world.

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth. This also gives you a repeatable way to gain insight into what matters most to your clients and prospects and cultivate a growth-focused relationship with them.

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.