Customer Marketing
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Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- Auteur(s): Joe Pulizzi
- Narrateur(s): Joe Pulizzi
- Durée: 6 h et 50 min
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A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
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Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- Narrateur(s): Joe Pulizzi
- Durée: 6 h et 50 min
- Date de publication: 2015-09-17
- Langue: Anglais
- The proven entrepreneurial model that breaks all the rules....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Auteur(s): Kevin Davis
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
- Date de publication: 2020-10-02
- Langue: Anglais
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....
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Prix courant: 20,84$ ou 1 crédit
Prix réduit: 20,84$ ou 1 crédit
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Zingerman's Guide to Giving Great Service
- Treating Your Customers Life Royalty
- Auteur(s): Ari Weinzweig
- Narrateur(s): Ari Weinzweig
- Durée: 2 h et 51 min
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Do you really need another audiobook on customer service? There are hundreds you could choose from, and you've probably listened to at least a dozen. Why should you take advice from a deli with a funny name in Ann Arbor, Michigan?
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Zingerman's Guide to Giving Great Service
- Treating Your Customers Life Royalty
- Narrateur(s): Ari Weinzweig
- Durée: 2 h et 51 min
- Date de publication: 2005-02-03
- Langue: Anglais
- Do you really need another audiobook on customer service?....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- Auteur(s): Kirk Kazanjian
- Narrateur(s): Jonathan Yen
- Durée: 8 h et 43 min
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Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings - the parent company of Enterprise, Alamo, and National rental car companies - to discover how attention to stakeholder relationships can be a key factor in success.
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- Narrateur(s): Jonathan Yen
- Durée: 8 h et 43 min
- Date de publication: 2013-05-23
- Langue: Anglais
- Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- Auteur(s): Maribeth Kuzmeski
- Narrateur(s): Scott Peterson
- Durée: 6 h et 56 min
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What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- Narrateur(s): Scott Peterson
- Durée: 6 h et 56 min
- Date de publication: 2009-11-12
- Langue: Anglais
- What makes the world's most successful individuals so good at their jobs? What do they do that others don't....
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Prix courant: 30,05$ ou 1 crédit
Prix réduit: 30,05$ ou 1 crédit
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The Professional Waiter
- Arts & Crafts
- Auteur(s): Anastasia E. Suárez
- Narrateur(s): Giselle Halberthal
- Durée: 2 h et 17 min
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It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.
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The Professional Waiter
- Arts & Crafts
- Narrateur(s): Giselle Halberthal
- Durée: 2 h et 17 min
- Date de publication: 2023-08-16
- Langue: Anglais
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It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Auteur(s): Tim Hughes, Matt Reynolds
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 36 min
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 36 min
- Date de publication: 2019-06-18
- Langue: Anglais
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process....
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Prix courant: 26,00$ ou 1 crédit
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The Power of Why
- Breaking Out in a Competitive Marketplace
- Auteur(s): C. Richard Weylman
- Narrateur(s): Jeff Cummings
- Durée: 4 h et 50 min
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Does your competitor always get the sale, even though your products and service are just as good - if not better? The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.
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The Power of Why
- Breaking Out in a Competitive Marketplace
- Narrateur(s): Jeff Cummings
- Durée: 4 h et 50 min
- Date de publication: 2013-04-23
- Langue: Anglais
- The Power of Why shows listeners how to elevate their business performance regardless of their situation or position....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Converted
- The Data-Driven Way to Win Customers' Hearts
- Auteur(s): Neil Hoyne
- Narrateur(s): Neil Hoyne
- Durée: 3 h et 19 min
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Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.
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Converted
- The Data-Driven Way to Win Customers' Hearts
- Narrateur(s): Neil Hoyne
- Durée: 3 h et 19 min
- Date de publication: 2022-02-22
- Langue: Anglais
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Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Auteur(s): Jeb Blount
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
- Date de publication: 2022-08-09
- Langue: Anglais
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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How to Be a Fierce Competitor
- What Winning Companies and Great Managers Do in Tough Times
- Auteur(s): Jeffrey J. Fox
- Narrateur(s): Jeffrey J. Fox
- Durée: 2 h et 57 min
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How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.
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How to Be a Fierce Competitor
- What Winning Companies and Great Managers Do in Tough Times
- Narrateur(s): Jeffrey J. Fox
- Durée: 2 h et 57 min
- Date de publication: 2010-03-15
- Langue: Anglais
- As best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Ask
- The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Auteur(s): Ryan Levesque
- Narrateur(s): Tom Parks
- Durée: 6 h et 13 min
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The "mind-reading" system that is revolutionizing online business. Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking.
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More filler than any book I've read... EVER
- Écrit par Amazon Customer le 2019-09-23
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Ask
- The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Narrateur(s): Tom Parks
- Durée: 6 h et 13 min
- Date de publication: 2015-06-26
- Langue: Anglais
- The "mind-reading" system that is revolutionizing online business....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Auteur(s): Shawn Casemore
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
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Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results. This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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The Unstoppable Sales Machine
- How to Connect, Convert, and Close New Customers
- Narrateur(s): Lyle Blaker
- Durée: 5 h et 54 min
- Date de publication: 2024-08-27
- Langue: Anglais
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This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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It's the Customer, Stupid!
- 34 Wake-Up Calls to Help You Stay Client-Focused
- Auteur(s): Michael A. Aun
- Narrateur(s): Pete Larkin
- Durée: 5 h et 51 min
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Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, 95 percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more.
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It's the Customer, Stupid!
- 34 Wake-Up Calls to Help You Stay Client-Focused
- Narrateur(s): Pete Larkin
- Durée: 5 h et 51 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Ruthlessly focus on what's convenient for customers, not what's convenient for you....
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- Auteur(s): Bob Gilbreath
- Narrateur(s): Bruce Reizen
- Durée: 9 h et 45 min
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This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- Narrateur(s): Bruce Reizen
- Durée: 9 h et 45 min
- Date de publication: 2009-10-09
- Langue: Anglais
- This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing....
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Prix courant: 26,00$ ou 1 crédit
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Negotiating with Tough Customers
- Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table
- Auteur(s): Steve Reilly
- Narrateur(s): Steven Menasche
- Durée: 5 h et 36 min
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Negotiation is the middle ground between capitulation and stonewalling, a back and forth between two parties trying to reach agreement. If a price or other term is nonnegotiable, there is no give and take, just "take it or leave it". You may think you are negotiating, but if the other side isn't playing, you aren't either. Regardless of the industry, situation, or product, the two most common mistakes negotiators make are: 1. They give ground too easily, and 2. They get nothing in return.
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Negotiating with Tough Customers
- Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table
- Narrateur(s): Steven Menasche
- Durée: 5 h et 36 min
- Date de publication: 2016-06-11
- Langue: Anglais
- Negotiating with Tough Customers provides proven methods for holding your ground against (seemingly) more powerful negotiators....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Crafting the Customer Experience For People Not like You
- How to Delight and Engage the Customers Your Competitors Don't Understand
- Auteur(s): Kelly McDonald
- Narrateur(s): Vanessa Hart
- Durée: 5 h et 46 min
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A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not like You explains how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
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Crafting the Customer Experience For People Not like You
- How to Delight and Engage the Customers Your Competitors Don't Understand
- Narrateur(s): Vanessa Hart
- Durée: 5 h et 46 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Make Them Smile
- Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth
- Auteur(s): Dr. Sulman Ahmed
- Narrateur(s): Tom Beyer
- Durée: 7 h et 33 min
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For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
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Make Them Smile
- Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth
- Narrateur(s): Tom Beyer
- Durée: 7 h et 33 min
- Date de publication: 2024-05-07
- Langue: Anglais
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For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Millennial Rules
- How to Sell, Serve, Surprise & Stand Out in a Digital World
- Auteur(s): T. Scott Gross
- Narrateur(s): Kevin Scollin
- Durée: 4 h et 8 min
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Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making listeners aware of what they’re already doing right, and how to do more of it.
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Millennial Rules
- How to Sell, Serve, Surprise & Stand Out in a Digital World
- Narrateur(s): Kevin Scollin
- Durée: 4 h et 8 min
- Date de publication: 2014-10-07
- Langue: Anglais
- Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for....
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Prix courant: 19,77$ ou 1 crédit
Prix réduit: 19,77$ ou 1 crédit
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
- Version intégrale
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Histoire
It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
- Date de publication: 2012-03-01
- Langue: Anglais
- The End of Business As Usual explores the complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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