Customer Marketing
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Auteur(s): Peter Fader, Bruce Hardie, Michael Ross
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
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How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
- Date de publication: 2023-03-14
- Langue: Anglais
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In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Auteur(s): Dave Kerpen, Carrie Kerpen - foreword, Mallorie Rosenbluth, Autres
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
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A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Instagram for Business for Dummies (2nd Edition)
- Auteur(s): Jenn Herman, Corey Walker, Eric Butow
- Narrateur(s): Chelsea Stephens
- Durée: 8 h et 40 min
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.
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Instagram for Business for Dummies (2nd Edition)
- Narrateur(s): Chelsea Stephens
- Durée: 8 h et 40 min
- Date de publication: 2021-03-16
- Langue: Anglais
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Fish! For Life
- Auteur(s): Stephen C. Lundin, John Christensen, Harry Paul
- Narrateur(s): Kerin McCue, Sara Krieger
- Durée: 2 h et 38 min
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Here's a brilliant parable for everyone who wants to lead a fuller, happier life. Millions of business people have already used the best-selling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping listeners deal with them simply and effectively. By applying the FISH! principles of Play, Make Their Day, Choose Your Attitude, and Be Present, FISH! For Life shows readers how to confront life's issues and to reach their full potential.
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Fish! For Life
- Narrateur(s): Kerin McCue, Sara Krieger
- Durée: 2 h et 38 min
- Date de publication: 2018-03-22
- Langue: Anglais
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Millions of business people have used the best-selling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping listeners deal with them simply and effectively....
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Prix courant: 15,14$ ou 1 crédit
Prix réduit: 15,14$ ou 1 crédit
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- Auteur(s): Julie Thomas
- Narrateur(s): Wendy Tremont King
- Durée: 7 h et 55 min
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In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- Narrateur(s): Wendy Tremont King
- Durée: 7 h et 55 min
- Date de publication: 2023-10-31
- Langue: Anglais
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Sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers....
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Prix courant: 22,26$ ou 1 crédit
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Auteur(s): Melina Palmer
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
- Date de publication: 2024-03-19
- Langue: Anglais
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.
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Prix courant: 22,26$ ou 1 crédit
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Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- Auteur(s): Georgiana Laudi, Claire Suellentrop
- Narrateur(s): Georgiana Laudi, Claire Suellentrop, Adam Clark
- Durée: 2 h et 21 min
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If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
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Fluff
- Écrit par NK le 2023-10-05
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Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- Narrateur(s): Georgiana Laudi, Claire Suellentrop, Adam Clark
- Durée: 2 h et 21 min
- Date de publication: 2023-08-24
- Langue: Anglais
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It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Unsold Mindset
- Redefining What It Means to Sell
- Auteur(s): Colin Coggins, Garrett Brown
- Narrateur(s): Colin Coggins, Garrett Brown
- Durée: 7 h et 13 min
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The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.
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The Unsold Mindset
- Redefining What It Means to Sell
- Narrateur(s): Colin Coggins, Garrett Brown
- Durée: 7 h et 13 min
- Date de publication: 2023-02-21
- Langue: Anglais
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The greatest salespeople on the planet are the opposite of who most people think they are; The Unsold Mindset unpacks their unconventional way of thinking about selling (and life), acknowledging we all sell, and proving you can be great at it, without becoming someone you’re not....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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The Customer Education Playbook
- How Leading Companies Engage, Convert, and Retain Customers
- Auteur(s): Barry Kelly, Daniel Quick
- Narrateur(s): Matt Weisgerber
- Durée: 6 h et 24 min
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In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.
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The Customer Education Playbook
- How Leading Companies Engage, Convert, and Retain Customers
- Narrateur(s): Matt Weisgerber
- Durée: 6 h et 24 min
- Date de publication: 2022-05-10
- Langue: Anglais
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In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them....
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Prix courant: 22,26$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Referral of a Lifetime: Never Make a Cold Call Again!
- Auteur(s): Tim Templeton
- Narrateur(s): Tim Templeton
- Durée: 4 h et 16 min
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Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers.
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The Referral of a Lifetime: Never Make a Cold Call Again!
- Narrateur(s): Tim Templeton
- Durée: 4 h et 16 min
- Date de publication: 2016-06-29
- Langue: Anglais
- The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends....
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Prix courant: 21,16$ ou 1 crédit
Prix réduit: 21,16$ ou 1 crédit
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Follow Up and Close the Sale
- Make Easy (and Effective) Follow-Up Your Winning Habit
- Auteur(s): Jeff Shore
- Narrateur(s): Jeff Shore
- Durée: 4 h et 58 min
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Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift - a common phenomenon in which a prospect simply forgets about the product offering and goes dark - is persistent and rampant. Technology doesn't change behavior on its own. Behavior is changed by adopting better habits. The fact is, 44 percent of salespeople give up after one follow-up attempt. That sad reality presents a genuine opportunity.
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Great content, highly recommend 👌
- Écrit par ACalgary le 2022-11-07
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Follow Up and Close the Sale
- Make Easy (and Effective) Follow-Up Your Winning Habit
- Narrateur(s): Jeff Shore
- Durée: 4 h et 58 min
- Date de publication: 2022-01-04
- Langue: Anglais
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Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Auteur(s): Nick Mehta, Kellie Capote
- Narrateur(s): Teri Schnaubelt
- Durée: 6 h et 58 min
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrateur(s): Teri Schnaubelt
- Durée: 6 h et 58 min
- Date de publication: 2024-07-09
- Langue: Anglais
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life
- Auteur(s): Dennis Snow
- Narrateur(s): Dennis Snow
- Durée: 3 h et 6 min
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At its heart Lessons from the Mouse presents 10 lessons that guide listeners in applying excellence in their own organizations, careers, and lives. Whether being used as a tool for increased organizational effectiveness or a guide for the college grad or new entrepreneur, Lessons from the Mouse offers timeless, straightforward advice.
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Understand what good customer service really is!
- Écrit par Michael Dominguez le 2022-04-10
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Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life
- Narrateur(s): Dennis Snow
- Durée: 3 h et 6 min
- Date de publication: 2018-05-02
- Langue: Anglais
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At its heart Lessons from the Mouse presents 10 lessons that guide listeners in applying excellence in their own organizations, careers, and lives....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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What Customers Hate
- Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business
- Auteur(s): Nicholas Webb
- Narrateur(s): James Foster
- Durée: 6 h et 10 min
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This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.
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What Customers Hate
- Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business
- Narrateur(s): James Foster
- Durée: 6 h et 10 min
- Date de publication: 2022-03-15
- Langue: Anglais
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This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Becoming the Change
- Leadership Behavior Strategies for Continuous Improvement in Healthcare
- Auteur(s): John Toussaint, Kim Barnas, Emily Adams - contributor
- Narrateur(s): Kyle Tait
- Durée: 5 h et 37 min
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Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.
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Becoming the Change
- Leadership Behavior Strategies for Continuous Improvement in Healthcare
- Narrateur(s): Kyle Tait
- Durée: 5 h et 37 min
- Date de publication: 2021-07-14
- Langue: Anglais
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Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care....
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Prix courant: 22,26$ ou 1 crédit
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- Auteur(s): Bob Gilbreath
- Narrateur(s): Bruce Reizen
- Durée: 9 h et 45 min
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This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- Narrateur(s): Bruce Reizen
- Durée: 9 h et 45 min
- Date de publication: 2009-10-09
- Langue: Anglais
- This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Durée: 7 h
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When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Durée: 7 h
- Date de publication: 2025-01-07
- Langue: Anglais
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When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
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Prix courant: 23,94$ ou 1 crédit
Prix réduit: 23,94$ ou 1 crédit
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The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service
- Auteur(s): Hank Hoffmeier
- Narrateur(s): Hank Hoffmeier
- Durée: 3 h et 19 min
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Learn how to build a solid business foundation that you can expand upon to become successful and profitable. Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service. Focusing on correctly implementing these three key elements will build a solid foundation for a thriving and sustainable business.
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The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service
- Narrateur(s): Hank Hoffmeier
- Durée: 3 h et 19 min
- Date de publication: 2018-10-26
- Langue: Anglais
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Learn how to build a solid business foundation that you can expand upon to become successful and profitable. Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service....
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Prix courant: 18,74$ ou 1 crédit
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Auteur(s): Peter Fader
- Narrateur(s): Patrick Lawlor
- Durée: 3 h et 4 min
- Version intégrale
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Au global
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Performance
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Histoire
Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Narrateur(s): Patrick Lawlor
- Durée: 3 h et 4 min
- Date de publication: 2024-07-09
- Langue: Anglais
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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