Customer Marketing
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- Auteur(s): Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrateur(s): LJ Ganser
- Durée: 6 h et 17 min
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- Narrateur(s): LJ Ganser
- Durée: 6 h et 17 min
- Date de publication: 2019-02-19
- Langue: Anglais
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing....
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Prix courant: 25,00$ ou 1 crédit
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Communication Rx
- Transforming Healthcare Through Relationship-Centered Communication
- Auteur(s): Calvin L. Chou, Laura Cooley
- Narrateur(s): Neal Vickers
- Durée: 7 h et 52 min
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Research shows that nothing impacts patient experiences more than the quality of communication. The key to better healthcare outcomes is communication. Over the past four decades, the Academy of Communication in Healthcare has worked tirelessly with health systems, teaching communication skills that put relationships - between patients and providers, as well as among providers - at the center of care. Now, for the first time, ACH's proven and effective methodology is detailed in this invaluable step-by-step guide.
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Communication Rx
- Transforming Healthcare Through Relationship-Centered Communication
- Narrateur(s): Neal Vickers
- Durée: 7 h et 52 min
- Date de publication: 2021-08-03
- Langue: Anglais
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Research shows that nothing impacts patient experiences more than the quality of communication. While beneficial, the latest in cutting-edge technology and techniques aren't enough to ensure the best possible care for patients. The key to better healthcare outcomes is communication....
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Prix courant: 23,76$ ou 1 crédit
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Selling with a Servant Heart
- Ten Lessons to the Path to Joy and Increased Income
- Auteur(s): Jim Doyle
- Narrateur(s): Jim Doyle
- Durée: 5 h et 1 min
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There is a common misconception that being good at sales necessitates aggressive closing or finding ways to effectively bring in clients. Think again! Author and sales trainer Jim Doyle explains how the best sellers have a commitment to their customers that goes way beyond being customer focused. Servant Heart Sellers, as he calls them, are obsessed with making sure the products they sell make a difference for their customers, not just closing the deal. This commitment changes everything about their sales approach.
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Selling with a Servant Heart
- Ten Lessons to the Path to Joy and Increased Income
- Narrateur(s): Jim Doyle
- Durée: 5 h et 1 min
- Date de publication: 2021-11-05
- Langue: Anglais
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There is a common misconception that being good at sales necessitates aggressive closing or finding ways to effectively bring in clients. Think again! Listen to find out more....
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Prix courant: 25,00$ ou 1 crédit
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Now, Build a Great Business
- 7 Ways to Maximize Your Profits in Any Market
- Auteur(s): Brian Tracy, Mark Thompson
- Narrateur(s): Brian Tracy, Mark Thompson
- Durée: 5 h et 36 min
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Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.
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Now, Build a Great Business
- 7 Ways to Maximize Your Profits in Any Market
- Narrateur(s): Brian Tracy, Mark Thompson
- Durée: 5 h et 36 min
- Date de publication: 2011-01-27
- Langue: Anglais
- Don’t be daunted by a challenging economy and fierce competition....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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How to Be a Fierce Competitor
- What Winning Companies and Great Managers Do in Tough Times
- Auteur(s): Jeffrey J. Fox
- Narrateur(s): Jeffrey J. Fox
- Durée: 2 h et 57 min
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How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.
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How to Be a Fierce Competitor
- What Winning Companies and Great Managers Do in Tough Times
- Narrateur(s): Jeffrey J. Fox
- Durée: 2 h et 57 min
- Date de publication: 2010-03-15
- Langue: Anglais
- As best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share....
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Prix courant: 13,00$ ou 1 crédit
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
- Date de publication: 2014-07-25
- Langue: Anglais
- With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Power of Positive Selling
- Auteur(s): Dan Strutzel, Traci Shoblom
- Narrateur(s): Jared Zak
- Durée: 4 h et 22 min
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Good sales relationships don't just happen. They must be nurtured and developed. From ancient trade routes to modern Internet platforms, sales is one of the world's oldest professions. Throughout the ages, there have been as many ways to sell as there are customers who want to buy. But whether you're a novice or seasoned sales person, no matter what your product or service there is one truth that crosses all boundaries in selling. Selling depends on a relationship.
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The Power of Positive Selling
- Narrateur(s): Jared Zak
- Durée: 4 h et 22 min
- Date de publication: 2020-12-29
- Langue: Anglais
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Good sales relationships don't just happen. They must be nurtured and developed. From ancient trade routes to modern Internet platforms, sales is one of the world's oldest professions. Throughout the ages, there have been as many ways to sell as there are customers who want to buy....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 25 min
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One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 25 min
- Date de publication: 2014-04-30
- Langue: Anglais
- One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon....
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Prix courant: 26,00$ ou 1 crédit
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The Undefeated Marketing System
- How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents
- Auteur(s): Phillip Stutts
- Narrateur(s): Jay Aaseng
- Durée: 6 h et 53 min
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What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and start-up companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? Now you can. Best-selling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.
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excellent book
- Écrit par Sharon le 2021-05-31
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The Undefeated Marketing System
- How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents
- Narrateur(s): Jay Aaseng
- Durée: 6 h et 53 min
- Date de publication: 2021-04-20
- Langue: Anglais
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Best-selling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business....
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Prix courant: 25,00$ ou 1 crédit
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- Auteur(s): Leonardo Inghilleri, Micah Solomon
- Narrateur(s): Sean Pratt
- Durée: 5 h et 39 min
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In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- Narrateur(s): Sean Pratt
- Durée: 5 h et 39 min
- Date de publication: 2014-03-14
- Langue: Anglais
- In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty....
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Prix courant: 31,16$ ou 1 crédit
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Lead Right for Your Company's Type
- How to Connect Your Culture with Your Customer Promise
- Auteur(s): William E. Schneider
- Narrateur(s): Tom Parks
- Durée: 7 h et 36 min
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From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail. They are treating the symptoms while ignoring the true problem. Success starts with knowing the kind of business you're really in.
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Lead Right for Your Company's Type
- How to Connect Your Culture with Your Customer Promise
- Narrateur(s): Tom Parks
- Durée: 7 h et 36 min
- Date de publication: 2017-08-29
- Langue: Anglais
- From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail....
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Prix courant: 25,05$ ou 1 crédit
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A Complaint Is a Gift, 3rd Edition
- How to Learn from Critical Feedback and Recover Customer Loyalty
- Auteur(s): Janelle Barlow
- Narrateur(s): Anna Crowe
- Durée: 6 h et 28 min
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The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback—not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.
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A Complaint Is a Gift, 3rd Edition
- How to Learn from Critical Feedback and Recover Customer Loyalty
- Narrateur(s): Anna Crowe
- Durée: 6 h et 28 min
- Date de publication: 2022-10-25
- Langue: Anglais
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The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback—not to mention your best bargain in market research....
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Prix courant: 25,20$ ou 1 crédit
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Auteur(s): Dave Kerpen, Carrie Kerpen - foreword, Mallorie Rosenbluth, Autres
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
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A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business....
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Prix courant: 22,26$ ou 1 crédit
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Effective Communication in Life
- Secrets and Communication Skills to Improve Your Social Life
- Auteur(s): George Ratson
- Narrateur(s): Connor Curlewis
- Durée: 3 h et 12 min
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With a detailed breakdown of the fundamentals of social skills, this comprehensive guide offers a profound insight into the lost art of communication. Being able to communicate clearly with others is an essential skill for building relationships and succeeding in life. Now, this audiobook arms you with the tools you need to become the master of any social situation and supercharge your ability to connect with others.
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Effective Communication in Life
- Secrets and Communication Skills to Improve Your Social Life
- Narrateur(s): Connor Curlewis
- Durée: 3 h et 12 min
- Date de publication: 2020-01-03
- Langue: Anglais
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With a detailed breakdown of the fundamentals of social skills, this comprehensive guide offers a profound insight into the lost art of communication. Being able to communicate clearly with others is an essential skill for building relationships and succeeding in life....
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Prix courant: 18,74$ ou 1 crédit
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Management Lessons from Mayo Clinic
- Inside One of the World's Most Admired Service Organizations
- Auteur(s): Leonard L. Berry, Kent D. Seltman
- Narrateur(s): Gary Regal
- Durée: 11 h et 33 min
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The leader's guide to building a service powerhouse using the approach that made Mayo Clinic the number one health-care system in America.
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Management Lessons from Mayo Clinic
- Inside One of the World's Most Admired Service Organizations
- Narrateur(s): Gary Regal
- Durée: 11 h et 33 min
- Date de publication: 2021-08-07
- Langue: Anglais
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The leader's guide to building a service powerhouse using the approach that made Mayo Clinic the number one health-care system in America....
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Prix courant: 29,70$ ou 1 crédit
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Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- Auteur(s): Stan Phelps, David Rendall
- Narrateur(s): Stan Phelps, Mike Maddock, David Rendall
- Durée: 5 h et 9 min
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Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.
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Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- Narrateur(s): Stan Phelps, Mike Maddock, David Rendall
- Durée: 5 h et 9 min
- Date de publication: 2019-03-14
- Langue: Anglais
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Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them....
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Prix courant: 25,00$ ou 1 crédit
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From 0 to 1,000 Customers & Beyond
- The 4 Steps to Scaling Your B2B Customer Acquisition
- Auteur(s): Steli Efti, Hiten Shah
- Narrateur(s): Steli Efti
- Durée: 48 min
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A step-by-step customer acquisition guide that will teach you to grow your B2B startup from 0 to 1,000+ customers by discussing when to wing it and when to start building processes, what roles to hire for at which point and which metrics to monitor, finding the right customer acquisition channels for the current stage of your business, and much more!
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From 0 to 1,000 Customers & Beyond
- The 4 Steps to Scaling Your B2B Customer Acquisition
- Narrateur(s): Steli Efti
- Durée: 48 min
- Date de publication: 2020-07-15
- Langue: Anglais
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This is a step-by-step customer acquisition guide that will teach you to grow your B2B startup from 0 to 1,000+ customers...
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Prix courant: 4,95$ ou 1 crédit
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Likeonomics
- The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
- Auteur(s): Rohit Bhargava
- Narrateur(s): Christine Marshall
- Durée: 6 h et 35 min
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People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likability, and exactly how big it is will amaze you.
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Likeonomics
- The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
- Narrateur(s): Christine Marshall
- Durée: 6 h et 35 min
- Date de publication: 2020-07-10
- Langue: Anglais
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How to become a trusted resource for consumers in a society of constant manipulation....
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Prix courant: 22,26$ ou 1 crédit
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Zombie Loyalists
- Using Great Service to Create Rabid Fans
- Auteur(s): Peter Shankman
- Narrateur(s): Jason Huggins
- Durée: 6 h et 32 min
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Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.
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Zombie Loyalists
- Using Great Service to Create Rabid Fans
- Narrateur(s): Jason Huggins
- Durée: 6 h et 32 min
- Date de publication: 2015-01-27
- Langue: Anglais
- Looking at exceptional companies, Peter Shankman shows how you can create your own customer army....
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Prix courant: 37,55$ ou 1 crédit
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Auteur(s): Eric Berridge
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
- Version intégrale
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Au global
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Performance
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Histoire
Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
- Date de publication: 2017-06-29
- Langue: Anglais
- Customer Obsessed looks at customer experience with an eye toward business transformation, providing high-level insight into each business element that affects that experience....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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