Customer Marketing
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Simple Marketing for Smart People
- The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
- Auteur(s): Billy Broas, Tiago Forte, Ali Abdaal
- Narrateur(s): Billy Broas, Tiago Forte
- Durée: 3 h et 51 min
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Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.
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Simple Marketing for Smart People
- The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
- Narrateur(s): Billy Broas, Tiago Forte
- Durée: 3 h et 51 min
- Date de publication: 2024-07-24
- Langue: Anglais
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Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated.
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Follow Up and Close the Sale
- Make Easy (and Effective) Follow-Up Your Winning Habit
- Auteur(s): Jeff Shore
- Narrateur(s): Jeff Shore
- Durée: 4 h et 58 min
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Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift - a common phenomenon in which a prospect simply forgets about the product offering and goes dark - is persistent and rampant. Technology doesn't change behavior on its own. Behavior is changed by adopting better habits. The fact is, 44 percent of salespeople give up after one follow-up attempt. That sad reality presents a genuine opportunity.
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Great content, highly recommend 👌
- Écrit par ACalgary le 2022-11-07
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Follow Up and Close the Sale
- Make Easy (and Effective) Follow-Up Your Winning Habit
- Narrateur(s): Jeff Shore
- Durée: 4 h et 58 min
- Date de publication: 2022-01-04
- Langue: Anglais
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Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Auteur(s): David Spinks
- Narrateur(s): Christopher Douyard
- Durée: 6 h et 19 min
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The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Narrateur(s): Christopher Douyard
- Durée: 6 h et 19 min
- Date de publication: 2021-05-18
- Langue: Anglais
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CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Expansion Sale
- Four Must-Win Conversations to Keep and Grow Your Customers
- Auteur(s): Erik Peterson, Tim Riesterer
- Narrateur(s): Susan Marlowe
- Durée: 4 h et 57 min
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.
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The Expansion Sale
- Four Must-Win Conversations to Keep and Grow Your Customers
- Narrateur(s): Susan Marlowe
- Durée: 4 h et 57 min
- Date de publication: 2021-07-20
- Langue: Anglais
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion....
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Prix courant: 16,06$ ou 1 crédit
Prix réduit: 16,06$ ou 1 crédit
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The Language of Trust
- Auteur(s): Michael Maslansky
- Narrateur(s): Michael Maslansky
- Durée: 7 h et 26 min
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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The Language of Trust
- Narrateur(s): Michael Maslansky
- Durée: 7 h et 26 min
- Date de publication: 2010-05-01
- Langue: Anglais
- What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust.....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Auteur(s): Joshua Seiden
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
- Date de publication: 2019-05-23
- Langue: Anglais
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This book is a practical guide to using outcomes to guide the work of your team....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Five Figure Funnels
- How to Sell Marketing Funnel Services to Your Customers for Five Figures in Any Market, No Matter Your Experience
- Auteur(s): Michael Killen
- Narrateur(s): Robert Plank
- Durée: 7 h et 13 min
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This book is for funnel builders, marketing agencies, and anyone else who loves to build marketing funnels and sell them to customers. No more low-budget, low-value customers. Just follow the 6A framework and you’ll attract higher paying customers, define a profitable niche, and sell more marketing funnels. Even if you’ve never sold a funnel for more than four figures (or you have no idea what to include in a five-figure project), this audiobook will lay out the entire process to sell marketing funnels for five figures.
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Good content, terrible narrator
- Écrit par Customer Z le 2024-06-19
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Five Figure Funnels
- How to Sell Marketing Funnel Services to Your Customers for Five Figures in Any Market, No Matter Your Experience
- Narrateur(s): Robert Plank
- Durée: 7 h et 13 min
- Date de publication: 2022-02-14
- Langue: Anglais
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This book is for funnel builders, marketing agencies, and anyone else who loves to build marketing funnels and sell them to customers. No more low-budget, low-value customers. Just follow the 6A framework and you’ll attract higher paying customers and sell more marketing funnels....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Transform Customer Experience
- How to Achieve Customer Success and Create Exceptional CX
- Auteur(s): Isabella Villani
- Narrateur(s): Jonathan Yen
- Durée: 9 h et 4 min
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From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.
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Transform Customer Experience
- How to Achieve Customer Success and Create Exceptional CX
- Narrateur(s): Jonathan Yen
- Durée: 9 h et 4 min
- Date de publication: 2019-04-09
- Langue: Anglais
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Transform Customer Experience offers real-life insights into effective strategies for developing and implementing customer experience (CX) programs in a range of corporate, governmental, and nonprofit environments....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Auteur(s): Donna Weber
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Fantastic listen for any CS leaders!
- Écrit par Amazon Customer le 2024-08-29
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Date de publication: 2021-12-08
- Langue: Anglais
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Auteur(s): Andrew Sobel
- Narrateur(s): Steve Menasche
- Durée: 7 h et 39 min
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Narrateur(s): Steve Menasche
- Durée: 7 h et 39 min
- Date de publication: 2020-05-12
- Langue: Anglais
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research into a practical road map for winning more new clients and growing your existing relationships....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- Auteur(s): Michele Hansen
- Narrateur(s): Michele Hansen
- Durée: 7 h et 9 min
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- Narrateur(s): Michele Hansen
- Durée: 7 h et 9 min
- Date de publication: 2022-04-01
- Langue: Anglais
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes....
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Prix courant: 25,25$ ou 1 crédit
Prix réduit: 25,25$ ou 1 crédit
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- Auteur(s): Jay Baer, Daniel Lemin
- Narrateur(s): Jay Baer, Daniel Lemin, Ted Wright
- Durée: 5 h et 34 min
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Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
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great real life stories and materials!
- Écrit par David Campbell le 2022-01-22
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- Narrateur(s): Jay Baer, Daniel Lemin, Ted Wright
- Durée: 5 h et 34 min
- Date de publication: 2018-10-02
- Langue: Anglais
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Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Auteur(s): Nicholas J. Webb
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Date de publication: 2015-12-27
- Langue: Anglais
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Revenue Acceleration Playbook
- Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
- Auteur(s): Brent Keltner
- Narrateur(s): Brent Keltner
- Durée: 9 h et 29 min
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The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.
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Great ideas - heavy with technobabble
- Écrit par Fred Barbe le 2023-04-06
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The Revenue Acceleration Playbook
- Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
- Narrateur(s): Brent Keltner
- Durée: 9 h et 29 min
- Date de publication: 2022-04-05
- Langue: Anglais
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Sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey....
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Prix courant: 28,37$ ou 1 crédit
Prix réduit: 28,37$ ou 1 crédit
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The Referral Engine
- Teaching Your Business to Market Itself
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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Not a referral engine.
- Écrit par Eugene le 2023-05-30
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
- Date de publication: 2010-05-25
- Langue: Anglais
- This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Marketing 5.0
- Technology for Humanity
- Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Rehash of things I already know
- Écrit par Bruce Warren le 2024-01-28
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Marketing 5.0
- Technology for Humanity
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
- Date de publication: 2021-03-23
- Langue: Anglais
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Unleashing Excellence
- The Complete Guide to Ultimate Customer Service, 2nd Edition
- Auteur(s): Dennis Snow, Teri Yanovitch
- Narrateur(s): Kimberly Farr
- Durée: 7 h et 38 min
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In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance.
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Unleashing Excellence
- The Complete Guide to Ultimate Customer Service, 2nd Edition
- Narrateur(s): Kimberly Farr
- Durée: 7 h et 38 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A step-by-step guide to designing and implementing an amazing customer service culture....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Story Brand (German edition)
- Wie Sie mit starken Geschichten Ihre Kunden überzeugen
- Auteur(s): Donald Miller
- Narrateur(s): Uwe Thoma
- Durée: 6 h et 5 min
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№ 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer guten Geschichte ist unbestreitbar. Geschichten haben die Fähigkeit, uns zu inspirieren, zu motivieren und zu bewegen. Sie können uns in eine andere Welt transportieren und uns dazu bringen, Dinge aus einer neuen Perspektive zu betrachten. Im Marketing können sie die Aufmerksamkeit der Zielgruppe auf sich ziehen und eine emotionale Verbindung aufbauen, die zu langfristiger Kundenbindung führen kann.
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Story Brand (German edition)
- Wie Sie mit starken Geschichten Ihre Kunden überzeugen
- Narrateur(s): Uwe Thoma
- Durée: 6 h et 5 min
- Date de publication: 2023-07-20
- Langue: Allemand
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№ 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer...
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Prix courant: 20,97$ ou 1 crédit
Prix réduit: 20,97$ ou 1 crédit
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The Referral of a Lifetime: Never Make a Cold Call Again!
- Auteur(s): Tim Templeton
- Narrateur(s): Tim Templeton
- Durée: 4 h et 16 min
- Version intégrale
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Au global
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Performance
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Histoire
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers.
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The Referral of a Lifetime: Never Make a Cold Call Again!
- Narrateur(s): Tim Templeton
- Durée: 4 h et 16 min
- Date de publication: 2016-06-29
- Langue: Anglais
- The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends....
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Prix courant: 19,78$ ou 1 crédit
Prix réduit: 19,78$ ou 1 crédit
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- Auteur(s): Julie Thomas
- Narrateur(s): Wendy Tremont King
- Durée: 7 h et 55 min
- Version intégrale
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Au global
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Performance
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Histoire
In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- Narrateur(s): Wendy Tremont King
- Durée: 7 h et 55 min
- Date de publication: 2023-10-31
- Langue: Anglais
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Sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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