Customer Marketing
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Auteur(s): E. Freya Williams
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Auteur(s): Andrew Sobel
- Narrateur(s): Steve Menasche
- Durée: 7 h et 39 min
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.
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It Starts with Clients
- Your 100-Day Plan to Build Lifelong Relationships and Revenue
- Narrateur(s): Steve Menasche
- Durée: 7 h et 39 min
- Date de publication: 2020-05-12
- Langue: Anglais
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Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research into a practical road map for winning more new clients and growing your existing relationships....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Laws of Brand Storytelling
- Win - and Keep - Your Customers’ Hearts and Minds
- Auteur(s): Ekaterina Walter, Jessica Gioglio
- Narrateur(s): Jessica Giogilio, Ekaterina Walter
- Durée: 6 h et 39 min
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Histoire
From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.
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The Laws of Brand Storytelling
- Win - and Keep - Your Customers’ Hearts and Minds
- Narrateur(s): Jessica Giogilio, Ekaterina Walter
- Durée: 6 h et 39 min
- Date de publication: 2021-07-20
- Langue: Anglais
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From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Can Your Customer Service Do This?
- Create an Anticipatory Customer Experience That Builds Loyalty Forever
- Auteur(s): Micah Solomon
- Narrateur(s): Lyle Blaker
- Durée: 4 h et 34 min
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Customer service done right is one of today's most powerful competitive advantages. In Can Your Customer Service Do This?, customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success.
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Can Your Customer Service Do This?
- Create an Anticipatory Customer Experience That Builds Loyalty Forever
- Narrateur(s): Lyle Blaker
- Durée: 4 h et 34 min
- Date de publication: 2023-10-23
- Langue: Anglais
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Customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Auteur(s): David Avrin, Larry Winget - foreword
- Narrateur(s): David Avrin
- Durée: 5 h et 24 min
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Histoire
Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrateur(s): David Avrin
- Durée: 5 h et 24 min
- Date de publication: 2019-04-01
- Langue: Anglais
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Discover the 24 reasons people are leaving you for competitors and how to win them back....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Invisible Touch
- The Four Keys to Modern Marketing
- Auteur(s): Harry Beckwith
- Narrateur(s): Jim Ward
- Durée: 2 h et 47 min
- Version abrégée
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Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible-
The Invisible Touch
- The Four Keys to Modern Marketing
- Narrateur(s): Jim Ward
- Durée: 2 h et 47 min
- Date de publication: 2000-03-09
- Langue: Anglais
- Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies...
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Prix courant: 15,13$ ou 1 crédit
Prix réduit: 15,13$ ou 1 crédit
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- Auteur(s): Jason Jennings, Laurence Haughton
- Narrateur(s): Jason Jennings
- Durée: 6 h et 52 min
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Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- Narrateur(s): Jason Jennings
- Durée: 6 h et 52 min
- Date de publication: 2015-03-17
- Langue: Anglais
- Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- Auteur(s): Micah Solomon
- Narrateur(s): Micah Solomon, Sean Pratt
- Durée: 6 h et 7 min
- Version intégrale
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Histoire
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- Narrateur(s): Micah Solomon, Sean Pratt
- Durée: 6 h et 7 min
- Date de publication: 2013-04-11
- Langue: Anglais
- In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Profit from Facebook Ads with $5 a Day
- How You as a Business Owner Can Build a Following of Loyal Customers and Avoid Ad Rejection, Even If You Are a Beginner
- Auteur(s): Jeff Murray
- Narrateur(s): Benjamin Koschella
- Durée: 3 h et 27 min
- Version intégrale
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Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!
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Profit from Facebook Ads with $5 a Day
- How You as a Business Owner Can Build a Following of Loyal Customers and Avoid Ad Rejection, Even If You Are a Beginner
- Narrateur(s): Benjamin Koschella
- Durée: 3 h et 27 min
- Date de publication: 2022-08-17
- Langue: Anglais
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Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Go Live!
- Turn Virtual Connections into Paying Customers
- Auteur(s): Jeffrey Gitomer, Tara Counterman - foreword
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers.
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Go Live!
- Turn Virtual Connections into Paying Customers
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
- Date de publication: 2020-12-03
- Langue: Anglais
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Auteur(s): Andrea Olson
- Narrateur(s): Rachel Perry
- Durée: 4 h et 53 min
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Narrateur(s): Rachel Perry
- Durée: 4 h et 53 min
- Date de publication: 2022-06-14
- Langue: Anglais
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- Auteur(s): Michele Hansen
- Narrateur(s): Michele Hansen
- Durée: 7 h et 9 min
- Version intégrale
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- Narrateur(s): Michele Hansen
- Durée: 7 h et 9 min
- Date de publication: 2022-04-01
- Langue: Anglais
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes....
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Prix courant: 25,25$ ou 1 crédit
Prix réduit: 25,25$ ou 1 crédit
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The Customer Experience Edge
- Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
- Auteur(s): Reza Soudagar, Vinay Iyer, Volker Hildebrand
- Narrateur(s): Bruce Miles
- Durée: 8 h et 44 min
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Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail - the customer. Whether your company serves consumers or other businesses, you can no longer compete on price and quality alone. To gain profits and market share, you have to deliver an experience that makes customers want to come back - and that sets you apart from the competition. You need to seize The Customer Experience Edge.
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The Customer Experience Edge
- Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
- Narrateur(s): Bruce Miles
- Durée: 8 h et 44 min
- Date de publication: 2021-08-10
- Langue: Anglais
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Drawing on over 60 years of experience in shaping customer-centric strategies and technologies for leading companies, three innovators bring you practical and proven ways to create your customer experience programs and overall business strategies....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Zingerman's Guide to Giving Great Service
- Treating Your Customers Life Royalty
- Auteur(s): Ari Weinzweig
- Narrateur(s): Ari Weinzweig
- Durée: 2 h et 51 min
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Au global
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Histoire
Do you really need another audiobook on customer service? There are hundreds you could choose from, and you've probably listened to at least a dozen. Why should you take advice from a deli with a funny name in Ann Arbor, Michigan?
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Zingerman's Guide to Giving Great Service
- Treating Your Customers Life Royalty
- Narrateur(s): Ari Weinzweig
- Durée: 2 h et 51 min
- Date de publication: 2005-02-03
- Langue: Anglais
- Do you really need another audiobook on customer service?....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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Chat GPT: Is the Future Already Here?
- Auteur(s): Rodrigo Serzedello
- Narrateur(s): Ben Hauck
- Durée: 51 min
- Version intégrale
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Have you heard about this new buzz word: ChatGPT? If you have not, it is one of the most interesting topics in technology and artificial intelligence (AI) in the last decade. Even Microsoft invested about $10 billion dollars in it.
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Chat GPT: Is the Future Already Here?
- Narrateur(s): Ben Hauck
- Durée: 51 min
- Date de publication: 2023-02-17
- Langue: Anglais
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Have you heard about this new buzz word: ChatGPT? If you have not, it is one of the most interesting topics in technology and artificial intelligence (AI) in the last decade. Even Microsoft invested about $10 billion dollars in it....
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Prix courant: 4,78$ ou 1 crédit
Prix réduit: 4,78$ ou 1 crédit
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Auteur(s): Alec Hanson
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
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Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
- Date de publication: 2020-06-01
- Langue: Anglais
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Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility. With these smart solutions, your traditional sales business will thrive in the new real estate landscape....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- Auteur(s): Nick Mehta, Robin Van Lieshout
- Narrateur(s): Stephen R. Thorne
- Durée: 7 h et 59 min
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Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- Narrateur(s): Stephen R. Thorne
- Durée: 7 h et 59 min
- Date de publication: 2023-12-26
- Langue: Anglais
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Nick Mehta and Robin Van Lieshout deliver a playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Lead Right for Your Company's Type
- How to Connect Your Culture with Your Customer Promise
- Auteur(s): William E. Schneider
- Narrateur(s): Tom Parks
- Durée: 7 h et 36 min
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From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail. They are treating the symptoms while ignoring the true problem. Success starts with knowing the kind of business you're really in.
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Lead Right for Your Company's Type
- How to Connect Your Culture with Your Customer Promise
- Narrateur(s): Tom Parks
- Durée: 7 h et 36 min
- Date de publication: 2017-08-29
- Langue: Anglais
- From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail....
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Prix courant: 25,05$ ou 1 crédit
Prix réduit: 25,05$ ou 1 crédit
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- Auteur(s): Kirk Kazanjian
- Narrateur(s): Jonathan Yen
- Durée: 8 h et 43 min
- Version intégrale
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Performance
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Histoire
Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings - the parent company of Enterprise, Alamo, and National rental car companies - to discover how attention to stakeholder relationships can be a key factor in success.
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- Narrateur(s): Jonathan Yen
- Durée: 8 h et 43 min
- Date de publication: 2013-05-23
- Langue: Anglais
- Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships....
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Prix courant: 32,41$ ou 1 crédit
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Auteur(s): Shep Hyken
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
- Version intégrale
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Au global
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Performance
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Histoire
How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
- Date de publication: 2021-08-13
- Langue: Anglais
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers....
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Prix courant: 14,09$ ou 1 crédit
Prix réduit: 14,09$ ou 1 crédit
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