Customer Marketing
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Marketing in the Participation Age
- A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
- Auteur(s): Daina Middleton
- Narrateur(s): Daina Middleton
- Durée: 5 h et 22 min
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Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things - and watch their participation yield greater revenues for your business.
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Marketing in the Participation Age
- A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
- Narrateur(s): Daina Middleton
- Durée: 5 h et 22 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved....
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Prix courant: 17,81$ ou 1 crédit
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Ultimate Guide to Building a Soap Making Business Empire
- Step by Step Soapmaking Process, Methods & Recipes - Business Plan, Marketing, Pricing, Branding, Connecting with Real Customers & Much More
- Auteur(s): Ally Russell
- Narrateur(s): Celia Rivera
- Durée: 4 h et 19 min
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Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers. No worries: My book, Ultimate Guide to Building a Soap Making Business Empire can give you the knowledge and inspiration to start making and selling your own unique line of handmade soaps.
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Ultimate Guide to Building a Soap Making Business Empire
- Step by Step Soapmaking Process, Methods & Recipes - Business Plan, Marketing, Pricing, Branding, Connecting with Real Customers & Much More
- Narrateur(s): Celia Rivera
- Durée: 4 h et 19 min
- Date de publication: 2021-08-12
- Langue: Anglais
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Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Hidden Power of Your Customers
- 4 Keys to Growing Your Business Through Existing Customers
- Auteur(s): Becky Carroll
- Narrateur(s): Vanessa Hart
- Durée: 8 h et 27 min
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A business' current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset and boost your business by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers their least expensive, most easily acquired sales to slip away. Don't let this happen to you!
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The Hidden Power of Your Customers
- 4 Keys to Growing Your Business Through Existing Customers
- Narrateur(s): Vanessa Hart
- Durée: 8 h et 27 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Winning strategies to keep your existing customers coming back....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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The Hidden Leader
- Discover and Develop Greatness Within Your Company
- Auteur(s): Scott K. Edinger, Laurie Sain
- Narrateur(s): Walter Dixon
- Durée: 5 h et 49 min
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Think you can spot the leaders in your company? Don't assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem, the service rep who thinks outside the box and creates unshakeable customer loyalty? These are more than "good employees". - these are "hidden leaders", and they are critical to an organization's long-term success.
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The Hidden Leader
- Discover and Develop Greatness Within Your Company
- Narrateur(s): Walter Dixon
- Durée: 5 h et 49 min
- Date de publication: 2015-05-18
- Langue: Anglais
- Managers today need to make the most of all their resources - and The Hidden Leader shows them how to recognize and cultivate these talented but underutilized employees....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- Auteur(s): Maribeth Kuzmeski
- Narrateur(s): Scott Peterson
- Durée: 6 h et 56 min
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What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- Narrateur(s): Scott Peterson
- Durée: 6 h et 56 min
- Date de publication: 2009-11-12
- Langue: Anglais
- What makes the world's most successful individuals so good at their jobs? What do they do that others don't....
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Prix courant: 30,05$ ou 1 crédit
Prix réduit: 30,05$ ou 1 crédit
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Auteur(s): Stephen Wunker, David Farber, Jessica Wattman
- Narrateur(s): Tim Andres Pabon
- Durée: 4 h et 52 min
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Narrateur(s): Tim Andres Pabon
- Durée: 4 h et 52 min
- Date de publication: 2016-11-07
- Langue: Anglais
- Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Auteur(s): Hillary Carpio, Travis Henry
- Narrateur(s): Teri Schnaubelt
- Durée: 7 h et 2 min
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Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale.
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Narrateur(s): Teri Schnaubelt
- Durée: 7 h et 2 min
- Date de publication: 2023-07-18
- Langue: Anglais
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Unify your teams and go to market like the best in the business....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Would You Do That to Your Mother?
- The "Make Mom Proud" Standard for How to Treat Your Customers
- Auteur(s): Jeanne Bliss
- Narrateur(s): Jeanne Bliss
- Durée: 6 h et 10 min
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How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: "Would you do that to your mother?" Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach helps pinpoint causes of customer unrest and opportunities to deliver joy.
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Would You Do That to Your Mother?
- The "Make Mom Proud" Standard for How to Treat Your Customers
- Narrateur(s): Jeanne Bliss
- Durée: 6 h et 10 min
- Date de publication: 2018-05-08
- Langue: Anglais
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How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need....
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Prix courant: 17,48$ ou 1 crédit
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Mastering Account Management
- 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less
- Auteur(s): Dan Englander
- Narrateur(s): Jim Smith
- Durée: 2 h et 33 min
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You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers). Instead of focusing on time-consuming lead-generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will tell you how to create one for your business.
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Mastering Account Management
- 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less
- Narrateur(s): Jim Smith
- Durée: 2 h et 33 min
- Date de publication: 2015-06-24
- Langue: Anglais
- You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
- The Untapped Force That Can Be Your Most Powerful Advantage
- Auteur(s): Roger Dooley
- Narrateur(s): Michael Anthony
- Durée: 9 h et 51 min
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones - all with the end result of building a company that's the envy of your industry.
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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
- The Untapped Force That Can Be Your Most Powerful Advantage
- Narrateur(s): Michael Anthony
- Durée: 9 h et 51 min
- Date de publication: 2021-08-03
- Langue: Anglais
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure....
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Prix courant: 22,97$ ou 1 crédit
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Sell Without Selling Out
- A Guide to Success on Your Own Terms
- Auteur(s): Andy Paul
- Narrateur(s): Andy Paul
- Durée: 3 h et 3 min
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Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?
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Sell Without Selling Out
- A Guide to Success on Your Own Terms
- Narrateur(s): Andy Paul
- Durée: 3 h et 3 min
- Date de publication: 2022-02-22
- Langue: Anglais
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Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers....
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Prix courant: 17,19$ ou 1 crédit
Prix réduit: 17,19$ ou 1 crédit
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It's the Customer, Stupid!
- 34 Wake-Up Calls to Help You Stay Client-Focused
- Auteur(s): Michael A. Aun
- Narrateur(s): Pete Larkin
- Durée: 5 h et 51 min
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Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, 95 percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more.
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It's the Customer, Stupid!
- 34 Wake-Up Calls to Help You Stay Client-Focused
- Narrateur(s): Pete Larkin
- Durée: 5 h et 51 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Ruthlessly focus on what's convenient for customers, not what's convenient for you....
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Prix courant: 18,39$ ou 1 crédit
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Negotiating with Tough Customers
- Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table
- Auteur(s): Steve Reilly
- Narrateur(s): Steven Menasche
- Durée: 5 h et 36 min
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Negotiation is the middle ground between capitulation and stonewalling, a back and forth between two parties trying to reach agreement. If a price or other term is nonnegotiable, there is no give and take, just "take it or leave it". You may think you are negotiating, but if the other side isn't playing, you aren't either. Regardless of the industry, situation, or product, the two most common mistakes negotiators make are: 1. They give ground too easily, and 2. They get nothing in return.
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Negotiating with Tough Customers
- Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table
- Narrateur(s): Steven Menasche
- Durée: 5 h et 36 min
- Date de publication: 2016-06-11
- Langue: Anglais
- Negotiating with Tough Customers provides proven methods for holding your ground against (seemingly) more powerful negotiators....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Crafting the Customer Experience For People Not like You
- How to Delight and Engage the Customers Your Competitors Don't Understand
- Auteur(s): Kelly McDonald
- Narrateur(s): Vanessa Hart
- Durée: 5 h et 46 min
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A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not like You explains how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
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Crafting the Customer Experience For People Not like You
- How to Delight and Engage the Customers Your Competitors Don't Understand
- Narrateur(s): Vanessa Hart
- Durée: 5 h et 46 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations....
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Prix courant: 17,81$ ou 1 crédit
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Converted
- The Data-Driven Way to Win Customers' Hearts
- Auteur(s): Neil Hoyne
- Narrateur(s): Neil Hoyne
- Durée: 3 h et 19 min
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Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.
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Converted
- The Data-Driven Way to Win Customers' Hearts
- Narrateur(s): Neil Hoyne
- Durée: 3 h et 19 min
- Date de publication: 2022-02-22
- Langue: Anglais
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Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data....
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Prix courant: 17,48$ ou 1 crédit
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Millennial Rules
- How to Sell, Serve, Surprise & Stand Out in a Digital World
- Auteur(s): T. Scott Gross
- Narrateur(s): Kevin Scollin
- Durée: 4 h et 8 min
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Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making listeners aware of what they’re already doing right, and how to do more of it.
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Millennial Rules
- How to Sell, Serve, Surprise & Stand Out in a Digital World
- Narrateur(s): Kevin Scollin
- Durée: 4 h et 8 min
- Date de publication: 2014-10-07
- Langue: Anglais
- Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for....
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Prix courant: 19,77$ ou 1 crédit
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
- Date de publication: 2012-03-01
- Langue: Anglais
- The End of Business As Usual explores the complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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Exceptional Customer Service
- Auteur(s): Fred Pryor Seminars
- Narrateur(s): Mark Neves
- Durée: 4 h et 3 min
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Today's business environment is getting more competitive every day. Customer loyalty is becoming a quaint, old-fashioned notion. Customers shop around. And service that wows the customer is crucial in securing new business and preserving those long-standing associations with valuable clients. The bottom line: Satisfied customers equal success!
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Exceptional Customer Service
- Narrateur(s): Mark Neves
- Durée: 4 h et 3 min
- Date de publication: 2019-10-01
- Langue: Anglais
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Professional customer contact is a learned skill - something everyone in your organization can improve by developing new skills and keeping old ones well practiced. This popular, best-selling program provides the best advice available on how to wow your customers....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Ultimate Online Customer Service Guide
- How to Connect with Your Customers to Sell More!
- Auteur(s): Marsha Collier
- Narrateur(s): Arika Escalona
- Durée: 6 h et 12 min
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Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday". They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media.
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The Ultimate Online Customer Service Guide
- How to Connect with Your Customers to Sell More!
- Narrateur(s): Arika Escalona
- Durée: 6 h et 12 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Make your online customers happy - and create new ones - with this winning guide....
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Unfiltered Marketing
- 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
- Auteur(s): Stephen Denny, Paul Leinberger, Brian Solis - foreword
- Narrateur(s): Walter Dixon
- Durée: 7 h et 10 min
- Version intégrale
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Au global
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Performance
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Histoire
As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.
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Unfiltered Marketing
- 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World
- Narrateur(s): Walter Dixon
- Durée: 7 h et 10 min
- Date de publication: 2020-11-01
- Langue: Anglais
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You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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