Customer Marketing
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Auteur(s): Dave Kerpen, Carrie Kerpen - foreword, Mallorie Rosenbluth, Autres
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
- Version intégrale
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Au global
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A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business....
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Prix courant: 22,26$ ou 1 crédit
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Auteur(s): Dave Kerpen
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
- Version intégrale
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Au global
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Performance
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Histoire
The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
- Date de publication: 2021-07-28
- Langue: Anglais
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable....
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Prix courant: 28,72$ ou 1 crédit
Prix réduit: 28,72$ ou 1 crédit
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
- Version intégrale
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Histoire
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Time spent well
- Écrit par pg le 2022-06-07
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
- Date de publication: 2021-12-31
- Langue: Anglais
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Auteur(s): Donna Weber
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Version intégrale
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Date de publication: 2021-12-08
- Langue: Anglais
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Make Them Smile
- Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth
- Auteur(s): Dr. Sulman Ahmed
- Narrateur(s): Tom Beyer
- Durée: 7 h et 33 min
- Version intégrale
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For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
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Make Them Smile
- Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth
- Narrateur(s): Tom Beyer
- Durée: 7 h et 33 min
- Date de publication: 2024-05-07
- Langue: Anglais
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For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- Auteur(s): Paul Cherry
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 14 min
- Version intégrale
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As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 14 min
- Date de publication: 2017-12-14
- Langue: Anglais
- As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Auteur(s): Renee Evenson
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
- Version intégrale
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Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
- Date de publication: 2017-12-12
- Langue: Anglais
- Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Uncopyable
- How to Create an Unfair Advantage over Your Competition
- Auteur(s): Steve Miller
- Narrateur(s): Jeff Moon
- Durée: 4 h et 32 min
- Version intégrale
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What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt". Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase...a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price.
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Uncopyable
- How to Create an Unfair Advantage over Your Competition
- Narrateur(s): Jeff Moon
- Durée: 4 h et 32 min
- Date de publication: 2020-12-07
- Langue: Anglais
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What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt"....
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Prix courant: 10,05$ ou 1 crédit
Prix réduit: 10,05$ ou 1 crédit
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Outstanding!
- 47 Ways to Make Your Organization Exceptional
- Auteur(s): John G. Miller
- Narrateur(s): John G. Miller
- Durée: 3 h et 15 min
- Version intégrale
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Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations. Informed by his own commitment to the concept of personal accountability and enlivened by compelling true stories from exceptional organizations, in this insightful and accessible audiobook John Miller identifies the principles and behaviors that distinguish such organizations from the pack and provides listeners with ways to integrate them into their own work.
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Outstanding!
- 47 Ways to Make Your Organization Exceptional
- Narrateur(s): John G. Miller
- Durée: 3 h et 15 min
- Date de publication: 2010-01-05
- Langue: Anglais
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Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations....
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Prix courant: 16,32$ ou 1 crédit
Prix réduit: 16,32$ ou 1 crédit
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Follow Up and Close the Sale
- Make Easy (and Effective) Follow-Up Your Winning Habit
- Auteur(s): Jeff Shore
- Narrateur(s): Jeff Shore
- Durée: 4 h et 58 min
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Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift - a common phenomenon in which a prospect simply forgets about the product offering and goes dark - is persistent and rampant. Technology doesn't change behavior on its own. Behavior is changed by adopting better habits. The fact is, 44 percent of salespeople give up after one follow-up attempt. That sad reality presents a genuine opportunity.
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Great content, highly recommend 👌
- Écrit par ACalgary le 2022-11-07
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Follow Up and Close the Sale
- Make Easy (and Effective) Follow-Up Your Winning Habit
- Narrateur(s): Jeff Shore
- Durée: 4 h et 58 min
- Date de publication: 2022-01-04
- Langue: Anglais
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Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Keep Your Customers
- How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
- Auteur(s): Ali Cudby
- Narrateur(s): Kim S. Monti
- Durée: 5 h et 50 min
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Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs five to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep their customers is tied directly to their revenue and profitability.
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Keep Your Customers
- How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
- Narrateur(s): Kim S. Monti
- Durée: 5 h et 50 min
- Date de publication: 2020-07-08
- Langue: Anglais
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Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs five to 25 times more for companies to acquire a new customer versus retaining an existing one....
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Prix courant: 25,00$ ou 1 crédit
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El Plan de Marketing de 1-Página [The 1-Page Marketing Plan]
- Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud [Get New Customers, Make More Money, and Stand Out from the Crowd]
- Auteur(s): Allan Dib
- Narrateur(s): Juan Sebastián Aragón
- Durée: 7 h et 12 min
- Version intégrale
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Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.
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El Plan de Marketing de 1-Página [The 1-Page Marketing Plan]
- Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud [Get New Customers, Make More Money, and Stand Out from the Crowd]
- Narrateur(s): Juan Sebastián Aragón
- Durée: 7 h et 12 min
- Date de publication: 2024-06-28
- Langue: Espagnol
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El emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados.
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Prix courant: 25,00$ ou 1 crédit
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- Auteur(s): Patrick Renvoise, Christophe Morin
- Narrateur(s): Alan Taylor
- Durée: 5 h et 12 min
- Version intégrale
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- Narrateur(s): Alan Taylor
- Durée: 5 h et 12 min
- Date de publication: 2021-11-09
- Langue: Anglais
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Five Figure Funnels
- How to Sell Marketing Funnel Services to Your Customers for Five Figures in Any Market, No Matter Your Experience
- Auteur(s): Michael Killen
- Narrateur(s): Robert Plank
- Durée: 7 h et 13 min
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This book is for funnel builders, marketing agencies, and anyone else who loves to build marketing funnels and sell them to customers. No more low-budget, low-value customers. Just follow the 6A framework and you’ll attract higher paying customers, define a profitable niche, and sell more marketing funnels. Even if you’ve never sold a funnel for more than four figures (or you have no idea what to include in a five-figure project), this audiobook will lay out the entire process to sell marketing funnels for five figures.
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Good content, terrible narrator
- Écrit par Customer Z le 2024-06-19
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Five Figure Funnels
- How to Sell Marketing Funnel Services to Your Customers for Five Figures in Any Market, No Matter Your Experience
- Narrateur(s): Robert Plank
- Durée: 7 h et 13 min
- Date de publication: 2022-02-14
- Langue: Anglais
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This book is for funnel builders, marketing agencies, and anyone else who loves to build marketing funnels and sell them to customers. No more low-budget, low-value customers. Just follow the 6A framework and you’ll attract higher paying customers and sell more marketing funnels....
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Prix courant: 25,00$ ou 1 crédit
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Auteur(s): Nicolaj Siggelkow, Christian Terwiesch
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
- Date de publication: 2020-10-20
- Langue: Anglais
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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Prix courant: 22,26$ ou 1 crédit
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CustomerCentric Selling
- Auteur(s): Michael T. Bosworth, John R. Holland
- Narrateur(s): Chris Ryan
- Durée: 4 h et 21 min
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues.
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CustomerCentric Selling
- Narrateur(s): Chris Ryan
- Durée: 4 h et 21 min
- Date de publication: 2021-08-03
- Langue: Anglais
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills....
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Prix courant: 14,93$ ou 1 crédit
Prix réduit: 14,93$ ou 1 crédit
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Storytelling for Beginners
- The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan
- Auteur(s): Nicole Menrath
- Narrateur(s): Casey Wayman
- Durée: 1 h et 4 min
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You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.
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Storytelling for Beginners
- The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan
- Narrateur(s): Casey Wayman
- Durée: 1 h et 4 min
- Date de publication: 2023-10-23
- Langue: Anglais
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You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will...
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Prix courant: 12,03$ ou 1 crédit
Prix réduit: 12,03$ ou 1 crédit
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The Power of Customer Experience: 5 Elements To Make An Impact
- Auteur(s): Elizabeth Dixon
- Narrateur(s): Elizabeth Dixon
- Durée: 3 h et 59 min
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This book is designed to help growth-minded people like you see the power and potential they have to make an impact by changing the customer experience for their businesses and brands for the better.
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The Power of Customer Experience: 5 Elements To Make An Impact
- Narrateur(s): Elizabeth Dixon
- Durée: 3 h et 59 min
- Date de publication: 2023-05-01
- Langue: Anglais
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This book is designed to help growth-minded people like you see the power and potential they have to make an impact by changing the customer experience for their businesses and brands for the better....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Marketing 5.0
- Technology for Humanity
- Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
- Version intégrale
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Au global
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Performance
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Histoire
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Rehash of things I already know
- Écrit par Bruce Warren le 2024-01-28
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Marketing 5.0
- Technology for Humanity
- Narrateur(s): Steve Menasche
- Durée: 7 h et 8 min
- Date de publication: 2021-03-23
- Langue: Anglais
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- Auteur(s): Jill Konrath
- Narrateur(s): Jill Konrath
- Durée: 6 h et 15 min
- Version intégrale
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Au global
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Performance
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Histoire
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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hard to listen
- Écrit par Alexander Voogd le 2020-12-28
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- Narrateur(s): Jill Konrath
- Durée: 6 h et 15 min
- Date de publication: 2010-12-06
- Langue: Anglais
- Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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