Customer Science

Marketing in the AI Era is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance on how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can implement right away.

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

She's tied to the shop for a crime she didn't do, serving customers their wishes and nightmares, searching for the three missing puzzle pieces as she does so. Though it may take her years, she's determined to win her freedom before she becomes just another unwitting customer.

Experience a paradigm shift from perceiving AI as a complicated, distant concept to embracing it as a game-changing tool for your business. Your journey to innovation, growth, and market domination with AI starts here!

Nibiru, il dodicesimo pianeta del nostro sistema solare, ha un`orbita estremamente ellittica, retrograda e notevolmente più grande di quella di tutti gli altri. Infatti, per compiere un giro completo intorno al Sole impiega circa 3,600 anni. Azakis e Petri, due simpatici abitanti di questo strano pianeta, a bordo della loro astronave Theos, stanno tornando sulla Terra per recuperare un misterioso e preziosissimo carico lasciato nascosto l`ultima volta che sono stati qui.

The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability". Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy.

Whether at work or at home, success is something we strive for in all aspects of our lives. And while there are a number of obvious things you should be doing in order to achieve your goals and reach success, there are also some not-so-obvious ones. Entrepreneur Voices on the Science of Success offers data and research-backed tools and tactics for both business and personal achievement from entrepreneurs and small business owners including Tim Ferris, Brian Tracy, and Reid Hoffman.

Megatrends such as climate change, urbanization, new work practices, and aging populations are starting to impact how we move and how we transport goods, as well as the decisions we make about consumer transportation and logistics. The Flagship Experience discusses how Software-Defined Vehicles and AI will enable automakers, transportation providers, and transportation planners to reimagine the mobility customer experience, and presents a framework for implementing it.

After losing her parents, Ella moves to Windy Hollow to live with her Great Aunt Raven. Her days are kept busy by a series of neighborhood odd jobs assigned to her by the mysterious matriarch. The tasks seem simple: run a register here, stock a shelf there. However, as with everything in Windy Hollow, things are not always as they appear!

Understand the art and science of why people choose you. Your message is your greatest tool to influence others to choose you. The problem is, most people fail because they don’t know how to position and sell themselves. Their message gets lost in the noise. Because our brains are wired to pay attention to certain things, when you build your message on three key (research-backed) strategies, you will bypass the brain’s defenses, stand out from the crowd, and influence decision makers to choose you...every single time. This audiobook tells you how.

We are living in the age of experience. With the proliferation of tools that allow better and more holistic design of customer experience and employee experience, comes an increased ability to measure, analyze, and optimize. This new age of increased integration means that successful CX and EX involves many teams and departments within an organization to become successful.

Discover the transformative power of artificial intelligence in the world of advertising with ‘The AI Edge in Advertising’. This comprehensive guide features 20 actionable prompts designed to help professionals accelerate and personalize customer service, optimizing their workflow and deepening client connections. With over 15 years in the advertising industry, author Stephanie Fischer shares valuable insights and practical strategies to revolutionize the way you engage with clients.