Design Psychology

Most institutions unknowingly train employees, or teach students using an outdated approach that relies on a punishment-reward system that doesn’t work. (Hint: You’re probably using it right now). This faulty approach squanders of potential, creates negative feedback loops, and leaves many with the false assumption that they aren’t “smart”. The good news? We don’t have to make that mistake anymore. Scientists have found that people are chemically and structurally hardwired to enjoy learning. It’s in our DNA.

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

We are trapped by a plethora of expectations that we define for ourselves and others, as well as those that others define for us. They are ingrained in us, and we behave and act every day without realizing the impact they have on all aspects of our lives, including relationships, physical health, finances, and so on, resulting in frustration, sacrifice, anxiety, and even depression.

The Science of Introverts will uncover everything you never knew about yourself and others and will teach you how to take advantage of who you are and capitalize on your unique strengths. It is filled with breakthrough and fascinating studies regarding introversion, extroversion, and personality in general - and the lessons we can take and use to enrich our lives and feel more comfortable in our unique identities.

Maybe you know a little about human design, but have not considered its impact on your role as a leader. You’re drawn to leadership. People recognize you as a leader at work, but there are times you doubt yourself, especially when it comes to your personal life.

This book comprises four books to help you on your path to success.

It started like a fairy tale. He was Prince Charming. At first. The abuse came later, when he thought he owned her. It started with verbal attacks. She had done something wrong, he screamed. She couldn't do anything right, it seemed. Other days, Prince Charming was back. One day he raped her. On two occasions he tried to kill her. She survived. She went on a quest to heal, to understand, to gather the pieces of the puzzle, to make whole.

Con Ágilmente Estanislao Bachrach puso de moda la neurociencia. Con En el limbo - luego de años de investigación - el divulgador científico más lúcido de la década nos presenta una nueva teoría sobre las emociones que barre por completo con los viejos conceptos que aún hoy intentan imponer los ensayos de autores que repiten viejas fórmulas.

¿Te gustaría saber cómo la ropa que llevas puede cambiar tu vida? ¿Quieres aprender a usar la moda como una herramienta para mejorar tu imagen, tu autoestima, tu comunicación y tus relaciones? ¿Te interesa conocer los secretos psicológicos que se esconden detrás de las tendencias, las marcas, los colores y los estilos?

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.

How would you feel, if after all hard work and striving for many precious years, you realize that you wasted your entire life? To avoid such repentence, the ancient yet effective philosophy of stoicism is the way to live the modern life.

Amor, dinero, salud y felicidad. Todos los queremos, pero no todos los tenemos. No se nos puede culpar por todo lo que nos pasa. Pero también hay una parte que es nuestra propia responsabilidad. Al comprender cómo la ley de atracción puede ayudarlo a recibir estas cosas, definitivamente aumentará sus posibilidades de obtener lo que sueña. Este libro lo ayuda a aliviar el estrés, citar afirmaciones que pueden aumentar su confianza en sus objetivos, volverse más atractivo para el sexo opuesto o salir de la rutina cuando se encuentra en el punto más bajo de su vida.