Design Science

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

It’s a subject that stirs up plenty of passion: Why do men’s clothes have so many pockets and women’s so few? In her captivating book, Hannah Carlson, a lecturer in dress history at the Rhode Island School of Design, shows us how we tuck gender politics, security, sexuality, and privilege inside our pockets. Pockets is a perfect gift for the legions of people obsessed with pockets and their absence, and for anyone interested in how our clothes influence the way we navigate the world.

The wonder of flight. The science of evolution. From both, Richard Dawkins weaves a fascinating account of how nature and humans have learned to overcome the pull of gravity and take to the skies. Have you ever dreamt you could fly? Or imagined what it would be like to glide and swoop through the sky like a bird? Do you let your mind soar to unknown, magical spaces?

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

In How Design Makes the World, best-selling author and designer Scott Berkun reveals how designers, from software engineers to city planners, have succeeded and failed us. From the airplane armrest to the Facebook “like” button, and everything in between, Berkun shows how design helps or hinders everyone, and offers a new way to think about the world around you.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

Radically improve the quality of your data visualizations by employing core principles of color, typography, chart types, data storytelling, and more. Everyday Data Visualization is a field guide for design techniques that will improve the charts, reports, and data dashboards you build every day. Everything you learn is tool-agnostic, with universal principles you can apply to any data stack.

You may think you don’t have the time or the money to start a big permaculture project. But permaculture doesn’t need to be overwhelming. You can start as small as you like, and you can move at a pace that suits you. Don’t feel you have to learn everything in one go and rush out to transform a whole wilderness in a year. Just deal in manageable chunks, and you’ll do just fine. Even if all you have done is tend to a few tomato plants on your window ledge, you can become an expert gardener; all it takes is a little time, patience, and practice.

Fashion Killa is a classic tale of a modern renaissance; of an exclusionary industry gate-crashed by innovators; of impresarios—Sean “Diddy” Combs, Dapper Dan, Virgil Abloh—hoisting hip-hop from the streets to the stratosphere; of supernovas—Lil’ Kim, Cardi B, and Kimora Lee Simmons—allying with kingmakers—Anna Wintour, Donatella Versace, Tommy Hilfiger, and Ralph Lauren; of traditionalist fashion houses—Louis Vuitton, Fendi, and Saint Laurent—transformed into temples of rap gods.

Master Artificial Intelligence in no time, even if you're a total beginner or a tech novice with our essential guide — Empower your career and simplify your daily life! Does the world of AI and machine learning seem intimidating, complex, or out of reach? Are you interested in diving into the realm of AI but have no idea where to start? Are you overwhelmed by endless information and complex terminologies that seem to make AI learning more challenging? You're not alone!

Have you ever looked at a skyscraper and wondered how it was built? Do you ever look up at a tall building and wonder how it does not fall down? This story helps you explore the changes that have led to the creation of skyscrapers! You will get to see the different materials that have been developed to allow for better stability. You will get to understand how things like iron, steel, and concrete have revolutionized the way buildings are built and designed. By the end of this story, you will have a new appreciation for the skyscrapers that are all over the world!

Technology rules us as much as laws do. It shapes the legal, social, and ethical environments in which we act. Every time we cross a street, drive a car, or go to the doctor, we submit to the silent power of technology. Yet, much of the time, the influence of technology on our lives goes unchallenged by citizens and our elected representatives. Our embrace of novel technological pathways, Sheila Jasanoff shows, leads to a complex interplay among technology, ethics, and human rights.

Intrepid explorer Sir Richard Francis Burton leads the most remarkable voyage of discovery he has ever undertaken. Hot on his heels are Samuel Clemens, King John of England, and Cyrano de Bergerac. Spurred by the promise of ultimate answers, they chart a course across the vast polar sea—and toward the awesome tower that looms above it. But getting there will be more than half the battle. For death on Riverworld has become chillingly final....

Paris Review contributor Katy Kelleher explores our obsession with gorgeous things, unveiling the fraught histories of makeup, flowers, perfume, silk, and other beautiful objects. In these dazzling and deeply researched essays, Katy Kelleher blends science, history, and memoir to uncover the dark underbellies of our favorite goods.

When Neil Armstrong and Buzz Aldrin stepped onto the lunar surface in July of 1969, they wore spacesuits made by Playtex: 21 layers of fabric, each with a distinct yet interrelated function, custom-sewn for them by seamstresses whose usual work was fashioning bras and girdles. This book is the story of that spacesuit. It is a story of the triumph over the military-industrial complex by the International Latex Corporation, best known by its consumer brand of "Playtex" - a victory of elegant softness over engineered hardness, of adaptation over cybernetics.

Why do some people seem so lucky? Is it truly random fortune or something more scientific? This “captivating” listen (Kirkus Reviews) delves into the science of luck and, through a blend of fascinating research and storytelling, examines the surprising power of embracing serendipity. In Luck by Design: The Science and Serendipity of a Well-Lived Life, Adam Tank unveils the hidden potential of life’s seemingly random circumstances.

"Bird Cloud” is the name Annie Proulx gave to 640 acres of Wyoming wetlands and prairie and 400-foot cliffs plunging down to the North Platte River. On the day she first visited, a cloud in the shape of a bird hung in the evening sky. Proulx also saw pelicans, bald eagles, golden eagles, great blue herons, ravens, scores of bluebirds, harriers, kestrels, elk, deer and a dozen antelope

A book unlike any other, Women in Clothes is essentially a conversation among hundreds of women of all nationalities - famous, anonymous, religious, secular, married, single, young, old - on the subject of clothing, and how the garments we put on every day define and shape our lives. It began with a survey. The editors composed a list of more than 50 questions designed to prompt women to think more deeply about their personal style.

Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.