Design Science

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

The wonder of flight. The science of evolution. From both, Richard Dawkins weaves a fascinating account of how nature and humans have learned to overcome the pull of gravity and take to the skies. Have you ever dreamt you could fly? Or imagined what it would be like to glide and swoop through the sky like a bird? Do you let your mind soar to unknown, magical spaces?

Radically improve the quality of your data visualizations by employing core principles of color, typography, chart types, data storytelling, and more. Everyday Data Visualization is a field guide for design techniques that will improve the charts, reports, and data dashboards you build every day. Everything you learn is tool-agnostic, with universal principles you can apply to any data stack.

Fashion Killa is a classic tale of a modern renaissance; of an exclusionary industry gate-crashed by innovators; of impresarios—Sean “Diddy” Combs, Dapper Dan, Virgil Abloh—hoisting hip-hop from the streets to the stratosphere; of supernovas—Lil’ Kim, Cardi B, and Kimora Lee Simmons—allying with kingmakers—Anna Wintour, Donatella Versace, Tommy Hilfiger, and Ralph Lauren; of traditionalist fashion houses—Louis Vuitton, Fendi, and Saint Laurent—transformed into temples of rap gods.

Throughout his distinguished and unconventional career, engineer-turned-molecular-biologist Douglas Axe has been asking the questions that much of the scientific community would rather silence. Now, he presents his conclusions in this brave and pioneering book. Axe argues that the key to understanding our origin is the "design intuition" - the innate belief held by all humans that tasks we would need knowledge to accomplish can be accomplished only by someone who has that knowledge.

When Neil Armstrong and Buzz Aldrin stepped onto the lunar surface in July of 1969, they wore spacesuits made by Playtex: 21 layers of fabric, each with a distinct yet interrelated function, custom-sewn for them by seamstresses whose usual work was fashioning bras and girdles. This book is the story of that spacesuit. It is a story of the triumph over the military-industrial complex by the International Latex Corporation, best known by its consumer brand of "Playtex" - a victory of elegant softness over engineered hardness, of adaptation over cybernetics.

Why do some people seem so lucky? Is it truly random fortune or something more scientific? This “captivating” listen (Kirkus Reviews) delves into the science of luck and, through a blend of fascinating research and storytelling, examines the surprising power of embracing serendipity. In Luck by Design: The Science and Serendipity of a Well-Lived Life, Adam Tank unveils the hidden potential of life’s seemingly random circumstances.

Whether you’re new to the User Experience field or just want to refresh your UX knowledge, The UX Design Field Book is your go-to quick reference guide for everything about User Experience Design.

It’s a subject that stirs up plenty of passion: Why do men’s clothes have so many pockets and women’s so few? In her captivating book, Hannah Carlson, a lecturer in dress history at the Rhode Island School of Design, shows us how we tuck gender politics, security, sexuality, and privilege inside our pockets. Pockets is a perfect gift for the legions of people obsessed with pockets and their absence, and for anyone interested in how our clothes influence the way we navigate the world.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

The veil to the underworld has been torn. Damned creatures stalk the land, seeking to consume all life. The world teeters on the edge of disaster. The first wizard rises in power, with each day birthing new discoveries that expand his abilities. Will his magic prove sufficient when the fate of the world is at stake?

A book unlike any other, Women in Clothes is essentially a conversation among hundreds of women of all nationalities - famous, anonymous, religious, secular, married, single, young, old - on the subject of clothing, and how the garments we put on every day define and shape our lives. It began with a survey. The editors composed a list of more than 50 questions designed to prompt women to think more deeply about their personal style.

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment.

Paris Review contributor Katy Kelleher explores our obsession with gorgeous things, unveiling the fraught histories of makeup, flowers, perfume, silk, and other beautiful objects. In these dazzling and deeply researched essays, Katy Kelleher blends science, history, and memoir to uncover the dark underbellies of our favorite goods.

When S.H.I.E.L.D. discovers that Cap is harboring an extinction-level pathogen hidden in his cells for decades, Cap's greatest fear is realized: Until the virus can be cured, he'll have to go into deep freeze. But he won't be alone. Years ago, Cap's greatest enemy managed the biggest coup of his career when he implanted his mind into a clone of Steve Rogers' body - virus and all. And Red Skull isn't the sacrificial type. Cap will have to put his archnemesis on ice - without exposing the virus.

"Bird Cloud” is the name Annie Proulx gave to 640 acres of Wyoming wetlands and prairie and 400-foot cliffs plunging down to the North Platte River. On the day she first visited, a cloud in the shape of a bird hung in the evening sky. Proulx also saw pelicans, bald eagles, golden eagles, great blue herons, ravens, scores of bluebirds, harriers, kestrels, elk, deer and a dozen antelope

Technology rules us as much as laws do. It shapes the legal, social, and ethical environments in which we act. Every time we cross a street, drive a car, or go to the doctor, we submit to the silent power of technology. Yet, much of the time, the influence of technology on our lives goes unchallenged by citizens and our elected representatives. Our embrace of novel technological pathways, Sheila Jasanoff shows, leads to a complex interplay among technology, ethics, and human rights.

Intrepid explorer Sir Richard Francis Burton leads the most remarkable voyage of discovery he has ever undertaken. Hot on his heels are Samuel Clemens, King John of England, and Cyrano de Bergerac. Spurred by the promise of ultimate answers, they chart a course across the vast polar sea—and toward the awesome tower that looms above it. But getting there will be more than half the battle. For death on Riverworld has become chillingly final....

David's unique and engaging approach to teaching HTML and CSS principles means that listeners are ready to start designing from the very first chapter without enduring an avalanche of boring jargon or dry technobabble.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.