Design Science

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.

Throughout his distinguished and unconventional career, engineer-turned-molecular-biologist Douglas Axe has been asking the questions that much of the scientific community would rather silence. Now, he presents his conclusions in this brave and pioneering book. Axe argues that the key to understanding our origin is the "design intuition" - the innate belief held by all humans that tasks we would need knowledge to accomplish can be accomplished only by someone who has that knowledge.

When S.H.I.E.L.D. discovers that Cap is harboring an extinction-level pathogen hidden in his cells for decades, Cap's greatest fear is realized: Until the virus can be cured, he'll have to go into deep freeze. But he won't be alone. Years ago, Cap's greatest enemy managed the biggest coup of his career when he implanted his mind into a clone of Steve Rogers' body - virus and all. And Red Skull isn't the sacrificial type. Cap will have to put his archnemesis on ice - without exposing the virus.

Speculative futures—design approaches that help us visualize new and potential worlds—move us beyond what currently exists into what could one day be. Inspired by art, film, fiction, and industrial design, they use speculation to provoke, imagine, and dream into what lies ahead. Written for futurists, urbanists, and artists looking to enact city-wide transformation—and for listeners at the intersection of disruption, design, innovation, and city living—this book offers creative paths toward urban resilience, using design tools that already exist.

The nightmare of the outbreak is finally over, but Cat’s fight has only just begun. Exhausted, wounded, and reeling from revelations that have shaken her to her core, Cat is at a breaking point. Camped in the woods with Cole and Leoben, she’s working day and night, desperate to find a way to stop Lachlan’s plan to reprogram humanity. But she’s failing - Cat can’t even control her newly regrown panel, and try as she might to ignore them, she keeps seeing glitching visions from her past everywhere she turns.

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

Signs are meant to point us toward something: Jesus. Story in the Stars takes an in-depth look at the Bible and all the signs God mapped out through constellations, planets, and even the way the Earth is tilted. We are uniquely designed by God, and he loves us so much that he ensured a way for all inhabitants of the Earth, through all of time, to see the messages of salvation and redemption that he painted in the stars.

This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people - specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism) - and invites listeners to "build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability".

A book unlike any other, Women in Clothes is essentially a conversation among hundreds of women of all nationalities - famous, anonymous, religious, secular, married, single, young, old - on the subject of clothing, and how the garments we put on every day define and shape our lives. It began with a survey. The editors composed a list of more than 50 questions designed to prompt women to think more deeply about their personal style.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

For thousands of years, women have been taught to be “good” instead of powerful. But when we embody the good girl, we hold back their voices and gifts in a world that desperately needs female perspectives. Drawing on countless coaching sessions and conversations with female leaders, Majo identifies five self-sabotaging tendencies (“the five Good Girl Myths”) every woman must overcome to unleash her power and design a more purposeful life.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

This game-changing audiobook gives you a refreshing science-based approach to the classic challenge of motivation in the workplace and is ideal for any leader or manager looking to take their workplace culture in a new direction. The Game Changer includes practical advice for creating highly productive, motivated, and innovative teams.

The world is working exactly as designed. And it’s not working very well. Which means, we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world and what we choose not to bring into the world.

Michael Kearns and Aaron Roth explain how we can better embed human principles into machine code - without halting the advance of data-driven scientific exploration.

Activate your self-awareness and let your intuition be the driving force for success in relationships, work, and all your personal goals—unlock the power of human design! Self-awareness is a pillar of emotional intelligence, and it is vital for success in all the realms of your life—love, money, work, friends, and family. When you know who you are and you rely on your intuition, your life becomes more peaceful, enriching, and inviting.

Intrepid explorer Sir Richard Francis Burton leads the most remarkable voyage of discovery he has ever undertaken. Hot on his heels are Samuel Clemens, King John of England, and Cyrano de Bergerac. Spurred by the promise of ultimate answers, they chart a course across the vast polar sea—and toward the awesome tower that looms above it. But getting there will be more than half the battle. For death on Riverworld has become chillingly final....