Design Science

Sports journalist and veteran shoe tester Brian Metzler takes runners and kicksologists deep inside the $10 billion running shoe industry with a behind-the-curtain look at what makes iconic running shoe brands tick. Kicksology follows a shoe from inspiration to store shelf to show how innovative ideas evolve into industry-wide trends and fads. Metzler tours shoe labs where scientists advance our understanding of shoes and running mechanics as well as the domestic and overseas shoe factories where the world's favorite kicks are assembled.

In this lively and entertaining work, Witold Rybczynski-hailed as "one of the best writers on design working today" by Publishers Weekly-tells the story of the most distinctive cars in history and the artists, engineers, dreamers, and gearheads who created them.

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

Named one of the top books of 2009 by the Times Literary Supplement (London), this controversial and compelling audiobook from Dr. Stephen C. Meyer presents a convincing new case for intelligent design (ID) based on revolutionary discoveries in science and DNA. Along the way Meyer argues that Charles Darwin's theory of evolution as expounded in The Origin of Species did not, in fact, refute ID.

Analyzing the political and banking history of the United Kingdom, the United States, Canada, Mexico, and Brazil through several centuries, Fragile by Design demonstrates that chronic banking crises and scarce credit are not accidents due to unforeseen circumstances. Rather, these fluctuations result from the complex bargains made between politicians, bankers, bank shareholders, depositors, debtors, and taxpayers.

The latest and most bitterly contested battle in the culture war is the controversy over Darwin and intelligent design. But much of what you've heard about it is wrong. Jonathan Wells, a battle-hardened veteran with doctorates in biology and theology, sets the record straight.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

The male is in crisis. Traditional roles once gave men stability and continuity from generation to generation. Today, the world is sending out conflicting signals about what it means to be a man. Many men are questioning who they are and what roles they fulfill in life - as a male, a husband, and a father - leaving them frustrated and causing them to live far below their potential. Best-selling author Dr. Myles Munroe examines cultural attitudes toward men.

Mini Farming describes a holistic approach to small-area farming that will show you how to produce 85 percent of an average family's food on just a quarter acre - and earn $10,000 in cash annually while spending less than half the time that an ordinary job would require.

Intrepid explorer Sir Richard Francis Burton leads the most remarkable voyage of discovery he has ever undertaken. Hot on his heels are Samuel Clemens, King John of England, and Cyrano de Bergerac. Spurred by the promise of ultimate answers, they chart a course across the vast polar sea—and toward the awesome tower that looms above it. But getting there will be more than half the battle. For death on Riverworld has become chillingly final....

In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling - even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, Levi’s, and Rent the Runway, Thomas highlights the companies big and small that are leading the crusade.

Emily had hoped for some peace in the wake of the war. A chance to sit down, relax, and come to terms with everything that happened over the last year. But it was not to be. The post-war world is in chaos, with mundane revolutionary factions clashing with magical supremacists, kings fighting to maintain what remains of their power, magitech changing the world, and shadowy forces preparing themselves to take advantage of the coming conflict… all unaware of a growing threat rising from the long-forgotten past.

When S.H.I.E.L.D. discovers that Cap is harboring an extinction-level pathogen hidden in his cells for decades, Cap's greatest fear is realized: Until the virus can be cured, he'll have to go into deep freeze. But he won't be alone. Years ago, Cap's greatest enemy managed the biggest coup of his career when he implanted his mind into a clone of Steve Rogers' body - virus and all. And Red Skull isn't the sacrificial type. Cap will have to put his archnemesis on ice - without exposing the virus.

Info We Trust celebrates data storytelling, as explained by one of the field's most talented creators. Both engineer and artist, R. J. Andrews draws on disciplines from across the human experience to show how to create new ways of seeing the world. And most importantly, to build powerful data-driven information that is worthy of trust.

How Real Estate Developers Think considers developers from three different perspectives. Brown profiles the careers of individual developers to illustrate the character of the entrepreneur; considers the roles played by innovation, design, marketing, and sales in the production of real estate; and examines the risks and rewards that motivate developers as people.

A book unlike any other, Women in Clothes is essentially a conversation among hundreds of women of all nationalities - famous, anonymous, religious, secular, married, single, young, old - on the subject of clothing, and how the garments we put on every day define and shape our lives. It began with a survey. The editors composed a list of more than 50 questions designed to prompt women to think more deeply about their personal style.

Are you impressed by your apps’ ability to display and work equally well on your desktop, smartphone, laptop, and tablet? As a result, you may have made up your mind to learn how you, too, can create such impressive sites for the web. There’s no question that you - or anybody - can attain such ability given the right training. All you need is a patient and knowledgeable instructor to impart to you these technical skills. But, you don’t have to go through expensive courses and tedious lectures for that.

Quantum computing has the promise to be the next huge thing in technology. How do we know that? Look at how much the big players in tech are investing in the technology. Quantum Computing For Dummies preps you for the amazing changes that are coming with the world of computing built on the phenomena of quantum mechanics. Need to know what is it and how does it work? This easy-to-understand book breaks it down and answers your most pressing questions.

Hollywood stars have always furthered fashion's cause of seducing the masses into buying designers' clothes by acting as living billboards. Now, red carpet celebrities are no longer content to just advertise and are putting their names on labels that reflect the image they - or their stylists - created.

The wonder of flight. The science of evolution. From both, Richard Dawkins weaves a fascinating account of how nature and humans have learned to overcome the pull of gravity and take to the skies. Have you ever dreamt you could fly? Or imagined what it would be like to glide and swoop through the sky like a bird? Do you let your mind soar to unknown, magical spaces?