Design Science

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Design: Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs - for mobile, web, and desktop apps. Mission accomplished!

A book unlike any other, Women in Clothes is essentially a conversation among hundreds of women of all nationalities - famous, anonymous, religious, secular, married, single, young, old - on the subject of clothing, and how the garments we put on every day define and shape our lives. It began with a survey. The editors composed a list of more than 50 questions designed to prompt women to think more deeply about their personal style.

The nightmare of the outbreak is finally over, but Cat’s fight has only just begun. Exhausted, wounded, and reeling from revelations that have shaken her to her core, Cat is at a breaking point. Camped in the woods with Cole and Leoben, she’s working day and night, desperate to find a way to stop Lachlan’s plan to reprogram humanity. But she’s failing - Cat can’t even control her newly regrown panel, and try as she might to ignore them, she keeps seeing glitching visions from her past everywhere she turns.

Have you ever looked at a skyscraper and wondered how it was built? Do you ever look up at a tall building and wonder how it does not fall down? This story helps you explore the changes that have led to the creation of skyscrapers! You will get to see the different materials that have been developed to allow for better stability. You will get to understand how things like iron, steel, and concrete have revolutionized the way buildings are built and designed. By the end of this story, you will have a new appreciation for the skyscrapers that are all over the world!

The wonder of flight. The science of evolution. From both, Richard Dawkins weaves a fascinating account of how nature and humans have learned to overcome the pull of gravity and take to the skies. Have you ever dreamt you could fly? Or imagined what it would be like to glide and swoop through the sky like a bird? Do you let your mind soar to unknown, magical spaces?

When planes crash, bridges collapse, and automobile gas tanks explode, we are quick to blame poor design. But Henry Petroski says we must look beyond design for causes and corrections. Known for his masterly explanations of engineering successes and failures, Petroski here takes his analysis a step further, to consider the larger context in which accidents occur. In To Forgive Design he surveys some of the most infamous failures of our time.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Mini Farming describes a holistic approach to small-area farming that will show you how to produce 85 percent of an average family's food on just a quarter acre - and earn $10,000 in cash annually while spending less than half the time that an ordinary job would require.

Does the universe embody beautiful ideas? Artists as well as scientists throughout human history have pondered this "beautiful question". With Nobel laureate Frank Wilczek as your guide, embark on a voyage of related discoveries, from Plato and Pythagoras up to the present. Wilczek's groundbreaking work in quantum physics was inspired by his intuition to look for a deeper order of beauty in nature.

The world is working exactly as designed. And it’s not working very well. Which means, we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world and what we choose not to bring into the world.

Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Emily had hoped for some peace in the wake of the war. A chance to sit down, relax, and come to terms with everything that happened over the last year. But it was not to be. The post-war world is in chaos, with mundane revolutionary factions clashing with magical supremacists, kings fighting to maintain what remains of their power, magitech changing the world, and shadowy forces preparing themselves to take advantage of the coming conflict… all unaware of a growing threat rising from the long-forgotten past.

"I know what I should do. I just don't know why I don't do it." This phrase captures a universal human experience - we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do - and how we can change. We are living in the age of design - and designers are the new rock stars.

Stitched Up delves into the alluring world of fashion to reveal what is behind the clothes we wear. Moving between Karl Lagerfeld and Karl Marx, the book explores consumerism, class, and advertising to reveal the interests which benefit from exploitation. Tansy E. Hoskins dissects fashion’s vampiric relationship with the planet and with our bodies to uncover what makes it so damaging.

In a tour de force of science and logic, the best-selling author of Darwin's Black Box combines genetics, laboratory results, and mathematics to prove, once and for all, that the universe and life on Earth are designed.

Oxford mathematician and author John Lennox takes a closer look at Hawking's logic regarding what brought the universe into being. In lively, layman's terms, Lennox guides us through the key points in Hawking's arguments - with clear explanations of the latest scientific and philosophical methods and theories - and demonstrates that far from disproving a creator God, they make his existence seem all the more probable.