Economic Management

Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

Building sustainable relationships, both professionally and personally, is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates emotional connections. In the newly revised third edition, renowned growth strategist, innovation consultant, and international speaker David Nour delivers an eye-opening discussion of how to prioritize and maximize your return on strategic relationships to fuel unprecedented professional and personal growth.

Becoming a digital business is not about having a great Web site, setting up separate e-businesses, having next-generation software, or wiring your workforce. It's about using digital technology to become unique...to create and capture profits in new ways. How Digital Is Your Business? can show you how.

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

Change for Good is a new system for making social change through business that reflects Paul’s experience over the last 35 years. One of the core principles of Change for Good is including people with lived experience of social problems in identifying promising solutions and collaborating to bring these solutions to life. This methodology can create impactful and sustainable social change in society in ways that aren’t possible when executives make decisions in their boardrooms that are intended to impact the lives of vulnerable people.

Tomorrow’s Capitalist is a report from the front lines on how corporate CEOs realize they could lose their “operating license” unless they tackle the fundamental issues of our time: climate, diversity, inequality, and workforce opportunity. Responding to their employees and customers who are demanding corporate change, they have taken the lead in establishing some bold new principles promoting “stakeholder” capitalism, ensuring that for the first time in more than a half a century, it’s not just shareholders who have a say in how corporations are run.

In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.

America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, median wages have been flat since the 1970s, and it is common to expect that things will get worse before they get better. Certainly, the multidecade stagnation is not yet over. How will we get out of this mess?

The author of "Getting Organized" now updates "The Organized Executive" to reflect changes in technology—email, the Internet, palm pilots, and a host of other gadgets—as she reveals the best ways to analyze organization needs, optimize performance, combat procrastination, and increase productivity.

There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment.

Decades before the business world discovered the power of authentic staff engagement, Green Mountain Coffee Roasters cofounder Bob Stiller was busy creating a company with a mission to build an engaged workforce focused on innovation. Green Mountain Coffee Roasters went public, moved to selling wholesale exclusively, invested in Keurig, and became one of the few coffee companies to ever reach $1 billion in sales. In Better and Better, Stiller explains how he did it.

A sweeping leadership framework to institute clear and intentional actions throughout your organization so that people of all racial backgrounds are empowered to lead, collaborate, and excel at work.

Pathway to Prosperity is a comprehensive financial literacy program that takes the mystery out of money. Investing, credit, budgeting, risk management, taxes, and economics are explained in a practical, easy-to-understand manner. At the end of the journey, you will have a clear understanding of personal finance that will instill confidence and empower you to make better decisions in your day-to-day life.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

Be honest: Ever lay awake thinking how much more fun married life used to be? If you’re a member of the human race, then the answer is probably “yes” to all of the above. Marriage is a mysterious, often irrational business. Making it work till death do you part—or just till the end of the week—isn’t always easy. And no one ever handed you a user’s manual. Until now.

In Eavesdropping on Millionaires, John and Tiffani Mauldin of Mauldin Economics follow millionaires over twelve years to deliver a one-of-a-kind money management guide based on the investment habits, lessons, and techniques used by a cross-section of affluent people. The authors show you how to achieve significant wealth by demonstrating how real people have already traveled that road.

Drawing from John Maxwell's best sellers, Real Leadership explores timeless principles in Dr. Maxwell's trademark style. In a concise, straightforward manner, Maxwell focuses on essential and time-tested qualities necessary for true leadership: influence, integrity, attitude, vision, problem solving, relationships, team building, and self-discipline. This audio series guides readers through practical steps to develop true leadership in their lives and the lives of others.

An innovative trend combining technology with economics is unraveling behemoth industries - including corporations, banks, farms, media conglomerates, energy systems, governments, and schools - that have long dominated business and society. Size and scale have become a liability. A new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, and "renting" technology platforms to build businesses for hyper-focused markets, enabling them to grow big without the bloat of giant organizations.

We're now entering the winter season of the 80-year four season economic cycle. It's during this season that we'll clear the decks with a devastating crash and debilitating deflation. The economy and markets will shed the excesses created during the preceding fall bubble boom season and prepare the soil for new blossoming in innovation and a spring boom. After the blustering bull market of 2009-2015, we are now preparing for a shakeout more painful than anything we've seen before.