Economic Management

Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

In today's turbulent business climate, business ethics are more important than ever. Surveys of employees show that misconduct is on the rise. Cover stories reporting indictments, prosecutions, and penalties imposed for unethical business conduct appear almost daily. Legislatures pass requirements elevating the levels of punishment and their enforcement against corporations and individuals.

All chief executives want to deliver superior returns for their shareholders; however, only a few have been able to do so on a sustainable basis. Beliefs, Behaviors, and Results profiles how the best Fortune 200 CEOs have been able to outperform their peers and sustain superior shareholder returns by institutionalizing a set of beliefs and behaviors in their organizations.

Désirez-vous ouvrir et gérer vous-même votre compte bancaire aux États-Unis? Si vous êtes un entrepreneur étranger, ce guide pratique est pour vous! Ce troisième guide dans la série Oui Aux Entrepreneurs® va vous permettre de bien comprendre le fonctionnement du système bancaire américain. Il va aussi vous fournir les outils nécessaires pour ouvrir et gérer votre propre compte bancaire aux États-Unis, aussi bien professionnel que personnel. Ensemble, nous allons explorer plusieurs aspects du monde bancaire aux États-Unis.

Imagine a world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the Earth and better livelihoods in the developing world. Now, stop imagining - that world is already emerging.

Two distinguished scholars offer eight steps to help organizations discover and embrace an authentic higher purpose - something that will dramatically improve every aspect of any enterprise, including the bottom line. This iconoclastic audiobook will help any organization discover its authentic purpose and weave it into the fabric of everything it does, leading to unprecedented levels of personal satisfaction, service and product innovation, and economic growth.

As the chief economist at Spotify, Will Page has had the best seat in the house for witnessing - and harnessing - the power of disruptive change. Music has often been the canary in the coal mine for major technological and societal shifts, and if there’s one thing Page learned from the digital revolution, it’s that businesses must be ready to pivot. Drawing practical lessons from a variety of fresh case studies covering Radiohead, Starbucks, and even Groucho Marx, Page examines the eight principles that disruption has thrown into sharp relief as keys to survival in any sector.

Decades before the business world discovered the power of authentic staff engagement, Green Mountain Coffee Roasters cofounder Bob Stiller was busy creating a company with a mission to build an engaged workforce focused on innovation. Green Mountain Coffee Roasters went public, moved to selling wholesale exclusively, invested in Keurig, and became one of the few coffee companies to ever reach $1 billion in sales. In Better and Better, Stiller explains how he did it.

What’s missing in most small businesses and why is it that most fail? In Zen and the Art of Small Business, Michael Gerber, not only answers that question, but provides a deep understanding of the process for transforming any small business into a “sacred space.”

In today's tumultuous business environment, managers want guidance in the form of a timely theme, a unique and memorable metaphor, and outside-the-box thinking. That's precisely what Corporate Canaries delivers. The book features five core chapters revealing five common business hazards, and each lesson is accompanied by a story based on the author's grandfather's work in the coal industry, as well as an applicable "canary warning" for each theme.

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

A sweeping leadership framework to institute clear and intentional actions throughout your organization so that people of all racial backgrounds are empowered to lead, collaborate, and excel at work.

Teaching kids about money isn't easy. So let Scott Pape, the Barefoot Investor, do it for you! Scott takes them on an epic, thrilling money ADVENTURE - with fun projects, inspiring stories from 45 kids, rewards and real-life stickers. It's easily the most unique finance book ever written. Kids will roll up their sleeves, get their hands dirty, and learn the value of a buck the old-fashioned way.

Ever wonder how to become a CEO? Or ever wonder what CEOs do? Or have you ever just wondered why this sounds like a bunch of BS being shot to you when you inquire about the job? For those of you who want the unabashed words from a CEO himself, this is the book for you. Unapologetic. Unashamed. Mr. Will Roundtree puts the bullshit to the side to tell you “....the shit they don’t tell you”.

If you think it’s getting harder to both make a living and make a life, economist and former secretary of labor Robert Reich agrees with you. Americans may be earning more than ever before, but we’re paying a steep price: we’re working longer, seeing our families less, and our communities are fragmenting. With the clarity and insight that are his hallmarks, Reich delineates what success has come to mean in our time. He demonstrates that although we have more choices as consumers, and investors, the choices themselves are undermining the rest of our lives.

The New York Times best-selling author of The Roaring 2000s guides listeners through the biggest economic crisis since the Great Depression. The first and last economic depression that you will experience in your lifetime is just ahead. The years 2009 and 2010 will be the initial end of prosperity in almost every market, ushering in a downturn like most of us have not experienced before.

Arthur Levitt was the Chairman of the Securities and Exchange Commission. For years, he attempted to regulate accounting firms, corporate reporting, and brokerages, but the political cost was so high that he had to resign. Now, as a free agent, he goes to bat for the common investor and tells it like it is. He tells us how investors today are being fed lies and distortions.

Management teams and boards are facing disruption on all sides, from morphing customer preferences to the COVID pandemic to climate change. At the same time they are floundering in strategy confusion with too many concepts and not enough clarity. In this book, strategy expert and regular Harvard Business Review author Graham Kenny releases managers and directors from their strategy haze. His simple and effective framework allows managers to navigate the current maze of ideas and approaches and maximize their competitive advantage.

In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.

A candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley - from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way. Drawing on over 200 in-depth interviews, Valley of Genius takes listeners from the dawn of the personal computer and the Internet, through the heyday of the web, up to the very moment when our current technological reality was invented.