Economic Psychology

New York Times Bestseller “Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling...

"Every day of our lives, we make judgments—and we don’t always do a very good job of it. Thinking 101 is an invaluable resource to anyone who wants to think better. In remarkably clear language, and with engaging and often funny examples, Woo-kyoung Ahn uses cutting-edge research to explain...

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for...

Should money be the primary factor in picking a job? When do I pursue an MBA or a second MBA? Should I switch industries to move ahead? The Right Choice delves deep into the ten frequently faced dilemmas in a person’s career, such as the ones listed above. The author shares his wisdom and...

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

A provocative exploration of how humans are wired to seek short-term success at the expense of long-term survival—an evolutionary “glitch” that explains everything from toxic workplaces to climate change “Essential reading . . . a lively, ultimately hopeful examination of how...

Social psychologist and Stanford professor Brian Lowery presents a provocative, powerful theory of identity, arguing that there is no essential ""self""—our selves are social creations of those with whom we interact —exploring what that means for who we can be and who we allow others to be...

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire...

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side. In...

A fascinating examination of the world of private investigators by a 21st-century private eye. Today's world is complicated: companies are becoming more powerful than nations, the lines between public and corporate institutions grow murkier, and the internet is shredding our privacy. To combat...

""Star Wars is the ultimate mythological tale of our age, a hero's journey that is a tribute to the beauty of human freedom as well as an exploration of its dark complexities. In this gem of a book, the brilliant Cass Sunstein uses the series to explore profound questions about being a parent, a...

Explore the science behind one of television’s greatest series. Star Trek shaped and defined the science-fiction genre for generations of television viewers and writers, and now readers can learn more about the science presented on the show. What’s it like traveling at warp speed? What are...

From the bestselling, National Book Award-nominated author of Genius and Chaos, a bracing new work about the accelerating pace of change in today's world. Most of us suffer some degree of "hurry sickness." a malady that has launched us into the "epoch of the nanosecond," a...

Society embraces regulations that limit physical harm to others, as when smoking restrictions are defended as protecting bystanders from secondhand smoke. But we have been slower to endorse parallel steps that discourage harmful social environments, as when regulators fail to note that the far greater harm caused when someone becomes a smoker is to make others more likely to smoke. In Under the Influence, Robert Frank attributes this regulatory asymmetry to the laudable belief that individuals should accept responsibility for their own behavior.

John Brockman, editor of This Will Make You Smarter, presents his latest thought-provoking audiobook, featuring insights from leading thinkers such as Steven Pinker, Lisa Randall, Matt Ridley, and Daniel C. Dennett. Drawing from the horizons of science, today's leading thinkers reveal the hidden threats nobody is talking about - and expose the false fears everyone else is distracted by. Encompassing neuroscience, economics, philosophy, physics, psychology, biology, and more - here are 150 ideas that will revolutionize your understanding of the world.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this.

The coauthor of In Search of Excellence offers his unique practical insights on business, management, leadership, and success. Peters' valuable commentary and advice spans across such crucial subjects as listening to customers, noting symbols, circulating, motivating others, and striving for...

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

In its 4.5 billion–year history, life on Earth has been almost erased at least half a dozen times: shattered by asteroid impacts, entombed in ice, smothered by methane, and torn apart by unfathomably powerful megavolcanoes. And we know that another global disaster is eventually headed our way...