Economic Theory

For neoclassical economists, Homo economicus, or economic human, represents the ideal employee: an energetic worker bee that is a rational yet competitive decision-maker. Alternatively, one could view the concept as a cold and selfish workaholic endlessly seeking the accumulation of money and advancement - a chilling representation of capitalism. Or perhaps, as Peter Fleming argues, Homo economicus does not actually exist at all. Fleming presents this controversial claim with the same fierce logic that launched his Guardian column into popularity.

The political ideas that fully came together under the name “liberal” in the early 19th century—the ideas we often now refer to as “classical liberalism”—emerged out of major debates and developments from the late 1600s to the late 1700s. These were part of the broad European intellectual movement of that era that came to be known as “the Enlightenment".

You would have to live under a rock not to know who Alan Greenspan is. But that's probably about as much as you know. Leave it to investigative reporter Bob Woodward to uncover the story of Greenspan and the power he wields as head of the Federal Reserve.

Acclaimed economist and BBC broadcaster Linda Yueh profiles the great economic minds who focused on the big questions: growth, innovation, and the nature of markets. Most of them have won the Nobel Prize. All of them have had lasting impact on both the development of the discipline and how public policy has been and continues to be shaped. But Dr. Yueh goes a step further: In accessible and clear prose, she will explain the impact their respective research has on combating today's great economic problems.

The author of the widely praised Age of Greed now gives us a bold indictment of some of our most accepted economic theories - why they’re wrong, the harm they’ve done, and the theories that would vastly improve them.

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.

The tumultuous Flint sit-down strike of 1936-1937 was the birth of the United Auto Workers, which set the standard for wages in every industry. Midnight in Vehicle City tells the gripping story of how workers defeated General Motors, the largest industrial corporation in the world. Their victory ushered in the golden age of the American middle class and created a new kind of America, one in which every worker had a right to a share of the company’s wealth.

Few economists or historians write like McCloskey - her ability to invest the facts of economic history with the urgency of a novel, or of a leading case at law, is unmatched. She summarizes modern economics and modern economic history with verve and lucidity yet sees through to the really big scientific conclusion. Not matter, but ideas. Big books don't come any more ambitious or captivating than Bourgeois Equality.

In The Progress Illusion, Jon D. Erickson charts the rise of the economic worldview and its infiltration into our daily lives as a theory of everything. Drawing on his own experience as a young economist inoculated in the 1980s era of "greed is good," Erickson shows how pseudoscience came to dominate economic thought. He pokes holes in the conventional wisdom of neo-classical economics, illustrating how flawed theories about financial decision-making and maximizing efficiency ignore human psychology and morality.

Economics can explain everything, from why people behave the way they do to how governments and businesses organize themselves. As the blockbuster best-seller Freakonomics demonstrated, economics can explain everything - from why people behave the way they do to how governments and businesses organize themselves. But are the basic assumptions and conclusions in Freakonomics true? Does the free market usually lead to unintended and negative consequences?

This slim primer distills Sharma's decades of experience into 10 rules for identifying nations that are poised to take off or crash. A wake-up call to economists who failed to foresee every recent crisis, including the cataclysm of 2008, 10 Rules is full of pioneering insights on signs of political, economic, and social change. Sharma explains, for example, why autocrats are bad for the economy; robots are a blessing, not a curse; and consumer prices don’t tell you all you need to know about inflation.

Like all of us, though few so visibly, Alan Greenspan was forced by the financial crisis of 2008 to question some fundamental assumptions about risk management and economic forecasting. No one with any meaningful role in economic decision making in the world saw beforehand the storm for what it was. How had our models so utterly failed us? To answer this question, Alan Greenspan embarked on a rigorous and far-reaching multiyear examination of how Homo economicus predicts the economic future, and how it can predict it better.

A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.

In a sweeping narrative, the author of the mega-bestseller A Beautiful Mind takes us on a journey through modern history with the men and women who changed the lives of every single person on the planet. It’s the epic story of the making of modern economics, and of how it rescued mankind from squalor and deprivation by placing its material fate in its own hands rather than in Fate. Nasar’s account begins with Charles Dickens and Henry Mayhew observing and publishing the condition of the poor majority in mid nineteenth-century London, the richest and most glittering place in the world.

As the chief economist at Spotify, Will Page has had the best seat in the house for witnessing - and harnessing - the power of disruptive change. Music has often been the canary in the coal mine for major technological and societal shifts, and if there’s one thing Page learned from the digital revolution, it’s that businesses must be ready to pivot. Drawing practical lessons from a variety of fresh case studies covering Radiohead, Starbucks, and even Groucho Marx, Page examines the eight principles that disruption has thrown into sharp relief as keys to survival in any sector.

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to the way America's economy functions, and critically important to understand for those hoping to further their professional lives - even their personal lives.

A Participatory Economy presents a clear and accessible post-capitalist model for those without extensive training or understanding of economics. Robin Hahnel is a trained economist and a co-founder of the idea of Participatory Economics, an evolving concept that offers a comprehensive blueprint for an alternative to capitalism. Robin Hahnel shows how placing decision making into the hands of producers and consumers can be a way to meet needs responsibly.

"This book is in part a detective story. After 9/11 I knew, if I needed further reinforcement, that we are living in a new world - the world of a global capitalist economy that is vastly more flexible, resilient, open, self-correcting, and fast-changing than it was even a quarter century earlier. It's a world that presents us with enormous new possibilities but also enormous new challenges. The Age of Turbulence is my attempt to understand the nature of this new world." (Alan Greenspan)

Hebert Spencer coined the famous expression “survival of the fittest”. Spencer’s theory inspired Andrew Carnegie and William Graham Sumner's visions of unbridled and unrepentant capitalism of the United States in late 19th century. Carnegie interpreted Spencer's social theory as justifying merciless economic competition. Spencer's reputation was not recovered for many years from the interpretative caricatures of many scholars, thus marginalizing him to the hinterlands of intellectual history. Fortunately, recent scholarship has begun restoring and repairing his legacy.