Economic Theory

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

As the chief economist at Spotify, Will Page has had the best seat in the house for witnessing - and harnessing - the power of disruptive change. Music has often been the canary in the coal mine for major technological and societal shifts, and if there’s one thing Page learned from the digital revolution, it’s that businesses must be ready to pivot. Drawing practical lessons from a variety of fresh case studies covering Radiohead, Starbucks, and even Groucho Marx, Page examines the eight principles that disruption has thrown into sharp relief as keys to survival in any sector.

Ludwig von Mises truly was an intellectual giant among men. He was perhaps the greatest economist of the 20th century and a tireless advocate for political liberalism and laissez-faire. Human Action, his magnum opus, stands among the truly great works of social science. But his work, based on the study of human action, transcends both economics and social theory.

For the past 50 years, the business world has been dominated by the Milton Friedman financial capitalism economic model, which preaches that it is the "sole social responsibility of business to maximize profit for distribution to shareholders". This one-dimensional focus represents a grossly incomplete view of reality - there are many other factors businesses need to pay attention to if they are to thrive and endure.

We are living through a Long Emergency: a near-continuous train of pandemics, heatwaves, droughts, resource wars, and other climate-driven disasters. In Lifehouse, Adam Greenfield asks what might happen if the tactics and networks of care that spring up in response to these times might be brought together in a single, coherent way of life?

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

Frederick Kaufman tackles the complex history of money, beginning with the earliest myths and wrapping up with Wall Street’s byzantine present-day doings. Along the way, he exposes a set of allegorical plots, stock characters, and stereotypical metaphors that have long been linked with money and commercial culture, from Melanesian trading rituals to the dogma of Medieval churchmen faced with global commerce, the rationales of Mercantilism and colonial expansion, and the U.S. dollar’s 1971 unpinning from gold.

In this capstone work, Michèle Lamont unpacks the power of recognition—rendering others as visible and valued—by drawing on nearly forty years of research and new interviews with young adults and cultural icons—from Nikole Hannah-Jones and Cornel West to Michael Schur and Roxane Gay.

'Local is Our Future' by Helena Norberg-Hodge connects the dots between our social, economic, ecological and spiritual crises, revealing how a systemic shift from global to local can address these seemingly disparate problems simultaneously. Distilling the wisdom gleaned from four decades of activism and direct experience in both the global North and South, Helena lucidly deconstructs the old narrative of 'progress' through technological advance and corporate growth, while presenting a concise and compelling case for economic localization.

In his groundbreaking follow-up to the bestselling The Road to Somewhere, David Goodhart divides society into people who work with their Heads (cognitive work), with their Hands (manual work), or with their Hearts (caring work), and considers each group’s changing status and influence. Today, the “best and the brightest” trump the “decent and hardworking.” Qualities like character, compassion, craft, and physical labor command far less respect in our workforce. This imbalance has led to the disaffection and alienation of millions of people.

In the first half of the twentieth century the Keynesian brand of economics, which saw government spending as a necessary spur to economic growth, prevailed. Then in the 1970s, conservatives fought back. Once they got people to believe a few simple ideas instead—that only the free market could produce growth, that taxes and regulation stifle growth—the battle was won.

Branko Milanovic presents a bold new account of the dynamics that drive inequality on a global scale. Drawing on vast data sets and cutting-edge research, he explains the benign and malign forces that make inequality rise and fall within and among nations. He also reveals who has been helped the most by globalization, who has been held back, and what policies might tilt the balance toward economic justice.

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that theyve carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream.

Travis' vision for a Utopian world society is presented with new ideas as to how to run and organize the system. It is a different twist on what many others have tried to propose.

Hebert Spencer coined the famous expression “survival of the fittest”. Spencer’s theory inspired Andrew Carnegie and William Graham Sumner's visions of unbridled and unrepentant capitalism of the United States in late 19th century. Carnegie interpreted Spencer's social theory as justifying merciless economic competition. Spencer's reputation was not recovered for many years from the interpretative caricatures of many scholars, thus marginalizing him to the hinterlands of intellectual history. Fortunately, recent scholarship has begun restoring and repairing his legacy.

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

A Letter Concerning Toleration by John Locke was originally published in Latin in 1689. It was Locke's response to the problem of religion and government; he proposed religious toleration as the answer. For Locke, the only way a Church gains genuine converts is through persuasion, not violence.

"La dette publique est un danger pour les générations futures", "La France n'a pas fait de réformes depuis plus de trente ans", "Notre modèle social est inefficace", "Le Code du travail empêche les entreprises d'embaucher", "Une autre politique économique, c'est finir comme le Venezuela".

Joseph Schumpeter is one of the most accomplished economists of the 20th century. Included among his many contributions is his path-breaking work on entrepreneurship—one of the quintessential characteristics of all market economies.

In The Progress Illusion, Jon D. Erickson charts the rise of the economic worldview and its infiltration into our daily lives as a theory of everything. Drawing on his own experience as a young economist inoculated in the 1980s era of "greed is good," Erickson shows how pseudoscience came to dominate economic thought. He pokes holes in the conventional wisdom of neo-classical economics, illustrating how flawed theories about financial decision-making and maximizing efficiency ignore human psychology and morality.