Economic Theory

How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

An innovative trend combining technology with economics is unraveling behemoth industries - including corporations, banks, farms, media conglomerates, energy systems, governments, and schools - that have long dominated business and society. Size and scale have become a liability. A new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, and "renting" technology platforms to build businesses for hyper-focused markets, enabling them to grow big without the bloat of giant organizations.

For neoclassical economists, Homo economicus, or economic human, represents the ideal employee: an energetic worker bee that is a rational yet competitive decision-maker. Alternatively, one could view the concept as a cold and selfish workaholic endlessly seeking the accumulation of money and advancement - a chilling representation of capitalism. Or perhaps, as Peter Fleming argues, Homo economicus does not actually exist at all. Fleming presents this controversial claim with the same fierce logic that launched his Guardian column into popularity.

You would have to live under a rock not to know who Alan Greenspan is. But that's probably about as much as you know. Leave it to investigative reporter Bob Woodward to uncover the story of Greenspan and the power he wields as head of the Federal Reserve.

Following books by Malcolm Gladwell and Dan Ariely, noted economics professor William L. Silber explores the Hail Mary effect, from its origins in sports to its applications to history, nature, politics, and business.

As the chief economist at Spotify, Will Page has had the best seat in the house for witnessing - and harnessing - the power of disruptive change. Music has often been the canary in the coal mine for major technological and societal shifts, and if there’s one thing Page learned from the digital revolution, it’s that businesses must be ready to pivot. Drawing practical lessons from a variety of fresh case studies covering Radiohead, Starbucks, and even Groucho Marx, Page examines the eight principles that disruption has thrown into sharp relief as keys to survival in any sector.

With the global economy recovering from a steep recession, and with that recovery challenging our long-held ideas about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to the way America's economy functions, and critically important to understand for those hoping to further their professional lives - even their personal lives.

Adam Smith (1723–1790) is widely hailed as the founding father of the discipline now known as economics, and he is widely credited as the founding father of what is now known as capitalism. Smith’s 1776 book, An Inquiry into the Nature and Causes of the Wealth of Nations, is often cited as the beginning of both economics and capitalism, and its influence since its publication ranks it among the most important works of the last millennium.

The verdict is in: Free enterprise has lifted billions of people out of abject poverty all over the world and provided a higher quality of life than has ever been thought possible. But a growing case is forming in public opinion against free markets and for a significantly larger command and control management of the economy.

We thought we knew the story of the twentieth century. For many in the West, after the two world conflicts and the long cold war, the verdict was clear: democratic values had prevailed over dictatorship. But if the twentieth century meant the triumph of liberalism, as many intellectuals proclaimed, why have the era's darker impulses—ethnic nationalism, racist violence, and populist authoritarianism—revived?

The music industry is a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology. Drawing on interviews with leading band members, music executives, managers, promoters, and using the latest data on revenues, royalties, streaming tour dates, and merchandise sales, Rockonomics takes listeners backstage to show how the music industry really works - who makes money and how much, and how the economics of the music industry has undergone a radical transformation during recent decades.

'Local is Our Future' by Helena Norberg-Hodge connects the dots between our social, economic, ecological and spiritual crises, revealing how a systemic shift from global to local can address these seemingly disparate problems simultaneously. Distilling the wisdom gleaned from four decades of activism and direct experience in both the global North and South, Helena lucidly deconstructs the old narrative of 'progress' through technological advance and corporate growth, while presenting a concise and compelling case for economic localization.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.

Thorstein Bunde Veblen (1857-1929) was an economist, sociologist, and critic of capitalism. In The Theory of the Leisure Class (1899), Veblen coined the concepts of “conspicuous consumption” and “conspicuous leisure”. His emphasis on conspicuous consumption greatly influenced economists who engaged in critiques of capitalism and technological determinism. In The Theory of Business Enterprise (1904) Veblen looks at the growing corporate domination of culture and the economy, arguing that business interests do not coincide with that of the community.

The 2008 financial crisis crystallized for people around the country the fact that something was wrong. Americans had already been losing faith in elites who had failed to protect them from crisis after crisis and disaster after disaster. After the collapse, we expected someone to have a solution but were inevitably disappointed. Instead, we got high and rising unemployment, foreclosures spiraling out of control, and, as the protest chant went, "banks got bailed out, we got sold out."

En este libro Máximo E. Jaramillo Molina detalla cómo la narrativa meritocrática resulta funcional para legitimar la extrema acumulación a la par de la pobreza extrema. A lo largo de siete capítulos el autor busca desmontar los distintos mitos que sostienen la narrativa meritocrática en sociedades con desigualdad extrema y creciente, como la mexicana.

Austrian economics is the most powerful explanation of why governments, no matter how well-intentioned, lack the knowledge, wisdom, and ability to direct the lives of multitudes of people better than those people can do for themselves. In this book, economist Richard Ebeling introduces you to the central ideas in Austrian economics, as well as their importance for us today.

Demokratie und Wohlstand, ein längeres Leben, mehr Gleichberechtigung und Bildung: Der Kapitalismus hat viel Positives bewirkt. Zugleich ruiniert er jedoch Klima und Umwelt, sodass die Menschheit nun existenziell gefährdet ist. "Grünes Wachstum" soll die Rettung sein, aber Wirtschaftsexpertin und Bestsellerautorin Ulrike Herrmann hält dagegen: Verständlich und messerscharf erklärt sie in ihrem neuen Hörbuch, warum wir stattdessen "grünes Schrumpfen" brauchen. Die Klimakrise verschärft sich täglich, aber konkret ändert sich fast nichts.

For a while, it seemed impossible to lose money on real estate. But then the bubble burst. The financial sector was paralyzed and the economy contracted. State and federal governments struggled to pay their domestic and foreign creditors. Washington was incapable of decisive action. The country seethed with political and social unrest. In America's First Great Depression, Alasdair Roberts describes how the United States dealt with the economic and political crisis that followed the Panic of 1837.