Engineering Business

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology.

After advising hundreds of contractors for fifteen years, author Chad Prinkey knows it comes down to having the right systems and culture in place across your business. In his book Well Built, Prinkey lays out the roadmap for contractors to make meaningful upgrades in how they operate, strategize, manage teams, win new business, and deliver for customers. You'll learn the step-by-step process contractors can use to join the top 2% and gain durable competitive advantages that increase profits for the long haul.

The NFT marketplace has become so popular that the average NFT now sells for $3,257, according to NonFungible.com. In fact, the most expensive NFT picked up $91.8 million in 2021. But it’s not only the ease of selling attracting artists to NFTs. Or even the total control they have over their earnings.

Ready for a career in computer programming but not sure where to begin? Learn three of the most important programming languages: Java, SQL, and C++. With Programming: Computer Programming for Beginners by Joseph Conner, you'll learn the coding skills you need to build a broad range of apps for PCs and mobile devices. This edition is fully updated with all the current information. You'll start by learning all the basics, so you have a solid foundation for more advanced skills.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Already a BBC documentary miniseries and excerpted in the Guardian, We Bought a Zoo is a profoundly moving portrait of an unforgettable family living in the most extraordinary circumstances. This touching memoir is set to be a major motion picture starring Scarlett Johansson and Matt Damon, in theaters December 23, 2011.

UX Management Methods is a guide for how to lead your UX team to greatness. Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics. If you want to sharpen your user experience leadership skills and build a strong team of talented experts, then you can begin learning UX management methods today.

The market is changing, and more requirements are coming. How do I meet them? What do ESG, TCFD, NZ, CN, ISO mean? How do they help me? How will acting on the climate bring opportunities to my organization? The Planet is facing a climate crisis and the 6th great extinction at the same time. People are facing the biggest transformation since the Internet and smartphones—a Phase Change—in this decade. How can my organization ensure its Profits? This book describes strategies—smart climate moves—to address these challenges.

Do you ever look at the clock and wonder where the day went? You spent all this time at work and didn't come close to getting everything done. Tomorrow try something new. Use the Pomodoro technique to work in focused sprints throughout the day. In Pomodoro Technique Illustrated, Staffan Noteberg shows you how to organize your work to accomplish more in less time. There's no need for expensive software or fancy planners. You can get started with nothing more than a piece of paper, a pencil, and a kitchen timer.

Renowned business author David Magee fuses both the interesting history and philosophy of one of America's most well-known companies in this entertaining aid for business management. While other American businesses are crumbling under low-cost foreign competition, John Deere Company thrives by maintaining such ideas as building the best product, being open to change and innovation, listening rather than leading, and keeping virtuous business practices.

In Agile Leadership Toolkit, longtime agile leader Peter Koning provides a practical and invaluable steering wheel for agile leaders and their teams. Drawing on his extensive experience helping leaders drive more value from agile, Koning offers a comprehensive toolkit for continuously improving your environment.

Have you ever wanted to know what you can do with excel? Did you know that you could use excel to learn more about trend lines? Did you know you could use excel to learn more about your data? Well, if you want the answers to these questions you have come to the right place. Excel is one of the most useful tools developed by Microsoft which can not only be used to store data, but also be used to analyze data. This book will shed some light on how you can use excel, and also share some tips on how you can become an expert.

Even if we live within sight of the sea, it is easy to forget that our world is an ocean world. The open ocean, that vast expanse of international waters, begins just a few miles out and spreads across three-fourths of the globe. It is a place of storms and danger, both natural and manmade. And at a time when every last patch of land is claimed by one government or another, it is a place that remains radically free.

Marcin Zukowski, Thierry Cruanes, and Benoit Dageville had a mission. As Snowflake’s founders, they wanted to make all types of data available to anybody with permission to use it via a simple and inexpensive mechanism. Their collective efforts drove the breakthrough creation of the Data Cloud. Snowflake’s Data Cloud platform ingests available data and transforms it into information. Without the ability to effectively process, data is just a collection of raw facts.

You are going to need more than technical knowledge to succeed as a data scientist. Build a Career in Data Science teaches you what school leaves out, from how to land your first job to the lifecycle of a data science project, and even how to become a manager. Build a Career in Data Science is your guide to landing your first data science job and developing into a valued senior employee.

The future of our world is evolving towards an era where interaction with machines form the foundation of most tasks we perform. In light of this, it is important to gain actionable knowledge in machine learning technologies and skills. These skills will be useful in the near future as you maneuver through different career paths. This audiobook introduces you to vast concepts in machine learning that will be important to your career. You will have learned so much about machine learning and the respective python libraries that you will use when building models all the time.

The twists and turns of the last 15 years of the Qantas story contain all the ingredients of a corporate thriller, with constant shocks to the system, and boardroom dramas and disasters narrowly avoided. During this tumultuous period, as CEO of Australia's iconic airline, Alan Joyce became one of the best-known corporate figures in Australia, and one of the most polarising. Global aviation expert Peter Harbison tells the full and unvarnished story of this fascinating period of the Qantas journey.

The profession of Agile Coaching is, in a word, confusing. Bob Galen has written Extraordinarily Badass Agile Coaching to help alleviate the confusion. The book centers on the Agile Coaching Growth Wheel as the competency and skill maturity model to baseline your agile coaching skills against. Its core goal is to “raise the bar” as to what true excellence looks like and to help you establish a personal development and growth plan. Consider this book that maps to coaching badassery, personal growth, and client service.

The remarkable story of the heroic effort to save and preserve Afghanistan's wildlife - and a culture that derives immense pride and a sense of national identity from its natural landscape.

Did you ever want to start 3D printing but think it might be too difficult to learn? Do you feel that the subject matter is overly technical and possibly out of reach? Or do you believe that it would be just too complicated to even get started? We know the struggle very well and understand how you feel. In this book, we will help you to overcome all of these obstacles and more. Not only do we offer a brief history of how 3D printing came to be, we will help guide all prospective hobbyist on how to get started from scratch.