Engineering Business

Narain Gehani tells the fascinating story of the transition Bell Labs is undergoing as it adapts to new business conditions. Bell Labs researchers, who once were free to focus on innovation, research excellence, and prizes, now have to worry about business relevance. The culture of lifetime employment is gone and the pendulum has swung from basic to applied research.

Na década de 1980, Vicente Falconi, então professor de Engenharia da UFMG, começou a cruzar o Brasil para apresentar a empresários conceitos inspirados na eficiência das companhias japonesas e que eram praticamente desconhecidos no país.

This book explains how to create professional voice-over products using Linux and associated open source software. It's a down-to-earth but detailed description based on personal experience, from an author whose primary personal computer is Linux. He has also used Linux to produce several audiobooks that are on Audible.

Python is easy to learn. You can learn the basics in a day and be productive with it, but there are more-advanced constructs that you will eventually run across if you spend enough time with it. These constructs, while not necessary per se, allow you to be more succinct, to re-use code, and to think about code in a different way. In this audiobook, you will learn how the constructs work and when to use them, receive real-life examples from the standard library, and more. Write Python like the masters.

Software Defined Networking (SDN) is not a revolutionary new technology. Instead, it is better to think of this as being a new way of organizing computer network functionality. SDN allows the network to be virtualized. That's where the real power of SDN comes from, and that's what we'll be exploring in this book.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Grassroots Rising is a passionate call to action for the global body politic, providing practical solutions for how to survive - and thrive - in catastrophic times. Author Ronnie Cummins aims to educate and inspire citizens worldwide to organize and become active participants in preventing ecological collapse. This audiobook offers a blueprint for building and supercharging a grassroots regeneration movement based on consumer activism, farmer innovation, political change, and regenerative finance.

La travesía de Uber es la primera mirada al interior del imperio global de Uber. El periodista veterano Adam Lashinsky, autor del bestseller Inside Apple, rastrea los orígenes de las ambiciones masivas de Kalanick en sus raíces humildes, y explora los inicios oscuros de Uber y el paseo salvaje de su rápido crecimiento y expansión en diferentes industrias. A través de entrevistas exclusivas con Kalanick, el autor nos brinda una mirada única de esta polémica empresa multimillonaria.

Dynasties of the Sea is the first audiobook to examine one of the most powerful forces in global trade and economic development: world shipping and the magnates who drive the industry. Operating from Monaco to Hong Kong, London to Athens, Singapore to Oslo, shipowners and their financiers have changed the world in every way.

As a technologist, entrepreneur, and philanthropist, Raj Vattikuti has the ideal background to outline the steps of creating a Digital Strategy. Ram Charan is one of the world's most influential consultants who brings deep business insight and understanding of digital business.

Artificial intelligence has become an inherent part of our everyday life. This book empowers you with the tools to discover and learn AI systems and languages to understand how they work and benefit today’s world, to let go of the fear that AI will outsmart the human race. This book is a practical guide for all who want to understand how AI is changing the world they live in today. Are you ready to discover the AI secrets that will give you an upper hand on this rapidly developing industry?

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.

Tudo que um profissional precisa saber para produzir, narrar, revisar e até mesmo empreender no mercado de audiolivros. Na parte técnica, os princípios de áudio e acústica, os equipamentos mais adequados, os principais plug-ins e programas de edição, além dos caminhos mais fáceis para editar, mixar e finalizar o produto.

Den fjerde industrielle revolution er mere betydningsfuld og mere omfattende end noget, menneskeheden før har været vidne til. Nye teknologier forener de fysiske, digitale og biologiske verdener og resulterer i kunstig intelligens, 3D-printning, DNA-sekvensering og bærbar teknologi indbygget i tøj eller gadgets. Disse teknologier er først og fremmest designet til at forbedre vores liv, men med dette væld af muligheder kommer også udfordringer og potentielle risikoelementer.

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?

Here is the fascinating story of the making of the high-tech business revolution and the birth of the Digital Age. Journalist Jeffrey Young chronicles six decades of unbridled technological innovation, taking you inside today's business empires and introducing you to the dreamers, the schemers, the entrepreneurs, and the inventors who built them...

Humans have landed men on the moon, programmed cars to drive themselves, and put the knowledge of our entire civilization in your back pocket. But no one - from MIT nerds to Army Corps engineers - has ever built a robot that can lay bricks as well as a mason. Unlike the controlled conditions of a factory line, where robots are now ubiquitous, no two construction sites are alike, and a day’s work involves countless variables - bricks that range in size and quality, temperamental mortar mixes, uneven terrain, fickle weather, and moody foremen.

Kristie Macrakis combines a storyteller's sense of drama with a historian's respect for evidence in this pause-resisting history of intrigue and espionage, love and war, magic and secrecy. From the piazzas of ancient Rome to the spy capitals of the Cold War, Macrakis' global history reveals the drama and importance of invisible ink. From Ovid's advice to use milk for illicit love notes, to al-Qaeda's hidden instructions in pornographic movies, this book presents stories of secret messaging that chart its evolution in sophistication and its impact on history.

Be an instant expert on the quantum universe and Bluff Your Way® in the subject with everyone you know. No science required, just a sense of humour. From 'gluons' to 'gravitons', and from 'certainty' to 'superstrings', here's all you need to know to sound all-knowing.