Engineering Business

This guide explains everything you need to know to finally fully understand machine learning and how you can use it to revolutionize your business and give your marketing plan a boost in the right direction

A lot of books have already been written about Lean Analytics, so why come up with another? That’s because the explosion of information about this topic has resulted to people generating varying and new interpretations. And this tends to confuse individuals who want to learn about it. This book aims to address that problem, and serve as a quick-start guide. We will cover everything you need to know to get started with, and apply Lean Analytics to your business. Lean Analytics is actually not a very complex concept. It will only become complex if you make it so.

From Mayor Michael Bloomberg and former head of the Sierra Club Carl Pope comes a manifesto on how the benefits of taking action on climate change are concrete, immediate, and immense. They explore climate change solutions that will make the world healthier and more prosperous, aiming to begin a new type of conversation on the issue that will spur bolder action by cities, businesses, and citizens—and even, someday, by Washington.

In Nature’s Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.

Bottled water is on the verge of becoming the most popular beverage in the country. But what's the cost of all this water for us and for the environment? In this eye-opening book, Elizabeth Royte does for water what Michael Pollan did for food: She examines the people, machines, economies, and cultural trends that surround it on its journey from distant aquifers to our supermarkets and homes.

Transformations: How New Developments in Science, Technology, Business, and Society Are Changing Your Life features short commentaries on new developments that are changing everyone's life. The book was inspired by a series of articles on these topics, initially published in the Huffington Post, which have been turned into a book with 21 changes and what to expect.

As a technologist, entrepreneur, and philanthropist, Raj Vattikuti has the ideal background to outline the steps of creating a Digital Strategy. Ram Charan is one of the world's most influential consultants who brings deep business insight and understanding of digital business.

Do you want to impact your immediate environment positively but have no idea where to begin? Perhaps you are completely overwhelmed by bad news, millions of deaths, and problems associated with the pandemic across the globe. In The Green Entrepreneurs, 17 Business Ideas and 7 Steps to Start Your Green Business, you will discover how your big idea can become a profitable business, even if you have never run a successful business before.

Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption?

In Creators Take Control, Edward Lee vividly explains how NFTs operate—and how they fundamentally change our understanding of ownership. Using easy-to-understand examples, he unpacks the complex arrangement of NFTs to show the power they offer to creators. Under this mind-bending arrangement, NFT buyers typically own virtual tokens (unique lines of code stored on blockchain), not the art or content associated with the NFT. So why would anyone pay so much money for just a token?

Na década de 1980, Vicente Falconi, então professor de Engenharia da UFMG, começou a cruzar o Brasil para apresentar a empresários conceitos inspirados na eficiência das companhias japonesas e que eram praticamente desconhecidos no país.

With the aim to educate and encourage every listener to adopt disruptive technologies, as well as to understand their impact on the future of businesses, workforce, and societies, The Future of Disruptive Technologies was born.