Engineering Business

If your business is like most, it is already generating a staggering amount of data on a regular basis. Understanding what this data truly means is key to succeeding in the marketplace these days and if you are looking for a way to give yourself an edge then Data Analytics is the book you have been waiting for. Inside you will find the tools you need in order to take full advantage of all of the data that your business is already generating regardless if you are part of a major corporation or if you are a small business that is just starting out.

What if saving the Earth were a game? Not just any game, but the greatest game we’ve ever played. This workbook helps social and environmental change professionals learn how to implement powerful techniques from the fields of game design, behavioral psychology, design, data science, and storytelling, that are not only proven to have impact, but also can make your project fun. In a 10-step framework of exercises, tutorials, and case studies, How to Save the World will teach you the art of changing the world — and it’s often not what you think.

Charles E. Hires and the Drink That Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that fizzes with entrepreneurial spirit.

Despite extensive evidence highlighting the influence of genetics in the business world, this critical connection has been glossed over by corporate leaders and management gurus. Now, for the first time, author Scott Shane explains why genes matter, and how an understanding of their relationship to behavior is of vital importance to employers, employees, and policy makers.

As human beings, we are fascinated by what makes us tick. We know that nature gave us certain biological appetites to ensure our survival, among those the need for water, food, sex, and love, but meeting these alone is not enough to ensure happiness. Scientists, and now managers, are realizing that people have a biological need to experience social rewards like praise, the thrill of innovation, and the satisfaction of acquiring new skills.

The environmental crisis is advancing at an unprecedented pace and scale. It will outpace us if we don’t turn our attention to an even deeper concern regarding the future of humanity: We need to work together to create change. Our current approach to collaboration is outmoded. To transform our world, we must transform the way we lead. We collectively share the power and responsibility for a more just, inclusive, and sustainable future. Leaders who hope to shape that future must develop the ability to embrace relationships as our most impactful, influential tool.

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

The world's preeminent environmental organization began with a layer of soot on the windowsill of a Greenwich Village apartment. Natural Resources Defense Council (NRDC) founder John H. Adams, a pioneer of environmental action, was working as a lawyer for the U.S. Attorney's office when he and fellow lawyers teamed up to form a grassroots environmental advocacy group.

This is not your typical sustainability book. It doesn't waste time throwing the usual suspects under the bus, blaming them for all of our problems, and leaving you feeling angry. Instead, it directly asks you to accept that there will always be people to blame for why things aren't the way you wish...and helps you become a master at dealing with them anyway!

Capire l'oggi per creare il domani. Un percorso di trasformazione su tre livelli: spirituale, culturale e tecnico. L'Uomo si è ormai perso nella sua rincorsa feroce al progresso, tutti gli ambiti delle sue attività danno continui messaggi d'allarme. L'ecosistema terrestre e la vita dell'Uomo stesso non sono mai stati messi a rischio come in questi ultimi decenni di enorme sviluppo industriale ed economico.

Today's tech unicorns develop software differently. They've developed a way of working that lets them scale like an enterprise while working like a startup. These techniques can be learned. This book takes you behind the scenes and shows you how companies like Google, Facebook, and Spotify do it. Leverage their insights, so your teams can work better together, ship higher-quality product faster, innovate more quickly, and compete with the unicorns.

There is a reason why Amazon web services make over $20 billion a year for Amazon. The reason is simple. Cloud computing is an essential service that has made it possible for thousands of businesses around the world to launch secured web solutions rapidly, flexibly, and cost-effectively. Amazon’s AWS has proven to be ahead of the pack, thanks to its reliable infrastructure as a cloud computing solution. This, perhaps, explains why some of the biggest and fastest growing tech companies use AWS.

This audiobook includes three manuscripts: Data Analytics, Agile Project Management, and Machine Learning. If your business is like most, it is already generating a staggering amount of data on a regular basis. Similarly, agile project management has grown in popularity over the past several years. Machine learning is also vital to the world of information technology. Now is the time! Get started on your project management journey today.

In Overcomplicated, complexity scientist Samuel Arbesman offers a fresh, insightful field guide to living with complex technologies that defy human comprehension. As technology grows more complex, Arbesman argues, its behavior mimics the vagaries of the natural world more than it conforms to a mathematical model. If we are to survive and thrive in this new age, we must abandon our need for governing principles and rules and accept the chaos.

In the male-dominated world of engineering, breaking through barriers and claiming your rightful place can seem like an impossible challenge. Yet for Anat Rapoport, this challenge was an opportunity, not just for her, but for women everywhere. In 2015, she stood on the cusp of a significant promotion. With every project milestone achieved, deadline met, and positive feedback garnered, she felt ready. But was her career trajectory truly in her hands, or was it subject to the whims of superiors/ mercy of the higher-ups?

If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century.

In Ninja Innovation, Gary Shapiro, the head of the Consumer Electronics Association, answers the universal question - What leads to success? - revealing how everyone can use the ninja way to create a killer strategy that will help them achieve their own goals. "Ninja Innovation" is his ultimate how-to for envisioning, executing, and maintaining a successful innovation-based strategy like those utilized in the technology world.

Combining the deft social analysis of Where Good Ideas Come From with the optimistic arguments of Everything Bad Is Good for You, New York Times best-selling author Steven Johnson's Future Perfect makes the case that a new model of political change is on the rise, transforming everything from local governments to classrooms, from protest movements to health care. Johnson paints a compelling portrait of this new political worldview.

In Liquid Asset, Barton H. Thompson, Jr. examines the growing position of the private sector in the "business of water." Thompson seeks to understand the private sector's involvement in meeting the water needs of both humans and the environment, looks at the potential risks that growing private involvement poses to the public interest in water, and considers the obstacles that private organizations face in trying to participate in a traditionally governmental sector.

From Mayor Michael Bloomberg and former head of the Sierra Club Carl Pope comes a manifesto on how the benefits of taking action on climate change are concrete, immediate, and immense. They explore climate change solutions that will make the world healthier and more prosperous, aiming to begin a new type of conversation on the issue that will spur bolder action by cities, businesses, and citizens—and even, someday, by Washington.