Engineering Career

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

In Full-Contact Leadership, chiefs Flood and Avillo examine what makes a leader and, more importantly, what makes a leader effective in today’s fire service. This audiobook discusses the various types of leaders, how they communicate, discipline, delegate, motivate, and set expectations for the people they lead. Flood and Avillo also take a hard look at what hinders or blocks effective leadership and what steps to take to foster and instill leadership in your department.

Have you just started using QuickBooks and found it rather scary? Maybe, you heard about this software and wanted to know more about it? Well, whatever the reason, you don’t have to worry anymore. This book will help you learn everything about QuickBooks and how it can assist in maintaining the finances and records of your organization.

UX Management Methods is a guide for how to lead your UX team to greatness. Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics. If you want to sharpen your user experience leadership skills and build a strong team of talented experts, then you can begin learning UX management methods today.

The job of a Chief Technical Officer is broad, ever-changing, and hard to define. Is the CTO an engineer, an architect, a people manager, or an executive? Turns out, in most cases, it’s all of the above—and even the most experienced “techies” often find themselves feeling underprepared for the human and logistical sides of this pivotal role.

Richard Rashke leads us through the myriad of charges and countercharges, theories and facts, and reaches conclusions based solely on the evidence in hand. Originally published in 1981, his audiobook offers a vivid, edgy picture of the tensions that racked this country in the 1970s. However, the volume is not only an important historical document. Complex, fascinating characters populate this compelling insider's view of the nuclear industry.

In Agile Leadership Toolkit, longtime agile leader Peter Koning provides a practical and invaluable steering wheel for agile leaders and their teams. Drawing on his extensive experience helping leaders drive more value from agile, Koning offers a comprehensive toolkit for continuously improving your environment.

Are you a female engineer or a manager of female engineers? Are you working hard but not getting ahead? Do you feel you aren’t getting the recognition you deserve? Are you frustrated that you can’t seem to penetrate the "boys network" at work? Are you searching for a practical career guide that goes beyond social commentary on gender issues in engineering? As a 15-year engineering industry veteran and mom of three, Stephanie Slocum uses a conversational and down-to-earth approach to teach you how to succeed as a female engineer.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

Learn how SRE works, what the required skill sets are, how a software engineer can transit to a SRE role, how LinkedIn uses SRE to facilitate the deployment process, and much more.

Space exploration is as much a story of leadership and teamwork as it is a story of exploration and discovery. Leadership Moments from NASA delves into the organizational culture, leadership styles, and insights of NASA senior executives spanning five decades of human spaceflight, to share the lessons they learned from critical moments where they took on seemingly insurmountable challenges.

Do you ever look at the clock and wonder where the day went? You spent all this time at work and didn't come close to getting everything done. Tomorrow try something new. Use the Pomodoro technique to work in focused sprints throughout the day. In Pomodoro Technique Illustrated, Staffan Noteberg shows you how to organize your work to accomplish more in less time. There's no need for expensive software or fancy planners. You can get started with nothing more than a piece of paper, a pencil, and a kitchen timer.

Mastering Professional Scrum is for anyone who wants to deliver increased value by using Scrum more effectively. Leading Scrum practitioners Stephanie Ockerman and Simon Reindl draw on years of Scrum training and coaching to help you return to first principles and apply Scrum with the professionalism required to achieve its transformative potential. The authors aim to help you focus on proven Scrum approaches for improving quality, getting and using fast feedback, and becoming more adaptable, instead of “going through the motions” and settling for only modest improvements.

Explore today how to use Excel 2013! This audiobook contains proven steps and strategies on how to become a truly effective user of MS Excel 2013. Here’s an inescapable fact: you will need to learn how to use MS Excel, because no matter what job or profession that you do, MS Excel spreadsheets can provide useful benefits for you - from creating household budgets to monitoring the sales targets of your department.

The remarkable story of the heroic effort to save and preserve Afghanistan's wildlife - and a culture that derives immense pride and a sense of national identity from its natural landscape.

As executives build and nurture their organization's strategic agility in today's turbulent, uncertain business environment, the ability to lead strategic change has become more critical than ever. The Strategic Project Leader, Second Edition will help project managers lead with confidence in temporary, ambiguous team structures that execute risk-laden work in an increasingly agile project environment. The book provides practical guidance to help you move from project manager to service-based project leader.

This is an all-purpose toolkit for your programming career. It has been built by Jordan Hudgens over a lifetime of coding and teaching coding. It helps you identify the key questions and stumbling blocks that programmers encounter, and gives you the answers to them! It is a comprehensive guide containing more than 50 insights that you can use to improve your work, and to give advice in your career. The book is split up into three topic areas: Coder Skills, Freelancer Skills, and Career Skills, each containing a wealth of practical advice.

People often debate whether Agile and Lean are the same or different. This audiobook is made to introduce you to the core values and principles of both Agile and Lean methodologies and will hopefully answer some of the common questions about them.

Mastering the CCNA gives you the comprehensive training of a traditional textbook combined with the portability, convenience and speed of audio. Our Mastering the CCNA audiobook is a fast and enjoyable new way to learn anywhere and pass your CCNA exam. The Cisco Certified Network Associate (CCNA) is among the most widely recognized and accepted IT certifications in the world.