Engineering Design

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

Mini Farming describes a holistic approach to small-area farming that will show you how to produce 85 percent of an average family's food on just a quarter acre - and earn $10,000 in cash annually while spending less than half the time that an ordinary job would require.

In this lively and entertaining work, Witold Rybczynski-hailed as "one of the best writers on design working today" by Publishers Weekly-tells the story of the most distinctive cars in history and the artists, engineers, dreamers, and gearheads who created them.

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment.

The wonder of flight. The science of evolution. From both, Richard Dawkins weaves a fascinating account of how nature and humans have learned to overcome the pull of gravity and take to the skies. Have you ever dreamt you could fly? Or imagined what it would be like to glide and swoop through the sky like a bird? Do you let your mind soar to unknown, magical spaces?

Are you impressed by your apps’ ability to display and work equally well on your desktop, smartphone, laptop, and tablet? As a result, you may have made up your mind to learn how you, too, can create such impressive sites for the web. There’s no question that you - or anybody - can attain such ability given the right training. All you need is a patient and knowledgeable instructor to impart to you these technical skills. But, you don’t have to go through expensive courses and tedious lectures for that.

When planes crash, bridges collapse, and automobile gas tanks explode, we are quick to blame poor design. But Henry Petroski says we must look beyond design for causes and corrections. Known for his masterly explanations of engineering successes and failures, Petroski here takes his analysis a step further, to consider the larger context in which accidents occur. In To Forgive Design he surveys some of the most infamous failures of our time.

In a tour de force of science and logic, the best-selling author of Darwin's Black Box combines genetics, laboratory results, and mathematics to prove, once and for all, that the universe and life on Earth are designed.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

RAISE Your Value is the ultimate guide to elevating Architecture and Engineering firms out of the trap of commoditization. Learn how to Uncover Hidden Value, Design a Winning Advantage, and Charge More. As your firm pursues business, your staff must navigate difficult conversations around fees and pricing every day. Pressures from existing and potential new clients to lower fees often force your team to give away profits and avoid asking for change orders to get the work and “be competitive.”

Frank Lloyd Wright has long been known as a rank egotist who held in contempt almost everything aside from his own genius. Harder to detect, but no less real, is a Wright who fully understood, and suffered from, the choices he made. This is the Wright whom Paul Hendrickson reveals in this masterful biography: the Wright who was haunted by his father, about whom he told the greatest lie of his life.

How Real Estate Developers Think considers developers from three different perspectives. Brown profiles the careers of individual developers to illustrate the character of the entrepreneur; considers the roles played by innovation, design, marketing, and sales in the production of real estate; and examines the risks and rewards that motivate developers as people.

Do you wish to become an expert in UX/UI Design even if you've not developed anything yet? According to Linkedin, UX/UI Design is in the top 10 skills that companies need the most in 2020. Why? because being able to create a great user experience is crucial for every business. This guide will help you to improve your ability to create user-friendly products and learning all the secrets of a user interface design that sells. This guide will provide you with a detailed introduction into UX/UI design, but also cover essential definitions, terms, tips and tricks, and more!

In this fascinating and illuminating work, Leonard Mlodinow guides us through the critical eras and events in the development of science, all of which, he demonstrates, were propelled forward by humankind's collective struggle to know. From the birth of reasoning and culture to the formation of the studies of physics, chemistry, biology, and modern-day quantum physics, we come to see that much of our progress can be attributed to simple questions - why? how? - bravely asked.

Oxford mathematician and author John Lennox takes a closer look at Hawking's logic regarding what brought the universe into being. In lively, layman's terms, Lennox guides us through the key points in Hawking's arguments - with clear explanations of the latest scientific and philosophical methods and theories - and demonstrates that far from disproving a creator God, they make his existence seem all the more probable.

From mobile experiences to web experiences, the steps you need to take as a UI/UX designer have been highlighted in this book. First, it introduces you to the world of designing as a whole and what UI/UX seeks to achieve, in regards to the experiences of users. You will understand the core aspect of the design, from start to finish. Additionally, the author provides a practical approach to begin your design journey. For your first design, you will be put through the paces. As you start your journey, the software and tools you'll need will be revealed.

This audiobook is a complete guide to UX design for beginners. It is very suitable for UX project management. You learn the essential methods of each step (strategy, discovery, ideation, iteration). The book develops techniques and concepts to know: research techniques, sorting cards, personas, experience maps, brainstorming, and tests. The book is clear and well-organized.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

David's unique and engaging approach to teaching HTML and CSS principles means that listeners are ready to start designing from the very first chapter without enduring an avalanche of boring jargon or dry technobabble.