Engineering Technology

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

Galileo Galilei was the foremost scientist of his day. Though he never left Italy, his inventions and discoveries were heralded around the world. His telescopes allowed him to reveal the heavens and enforce the astounding argument that the earth moves around the sun. For this belief, he was brought before the Holy Office of the Inquisition, accused of heresy, and forced to spend his last years under house arrest.

Preeminent paleoanthropologist Meave Leakey brings us along on her remarkable journey to reveal the diversity of our early pre-human ancestors and how past climate change drove their evolution. She offers a fresh account of our past, as recent breakthroughs have allowed new analysis of her team’s fossil findings and vastly expanded our understanding of our ancestors. Meave’s own personal story is replete with drama, from thrilling discoveries on the shores of Lake Turkana to run-ins with armed herders and every manner of wildlife, to raising her children....

For centuries, electricity was seen as little more than a curious property of certain substances that sparked when rubbed. Then, in the 1790s, Alessandro Volta began the scientific investigation that ignited an explosion of knowledge and invention. The force that once seemed inconsequential was revealed to be responsible for everything from the structure of the atom to the functioning of our brains. In harnessing its power, we have created a world of wonders—complete with roller coasters and radar, computer networks and psychopharmaceuticals.

Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There, she saw firsthand how deeply intertwined Silicon Valley was with the federal government - and always had been - and how shallow the common understanding of the secrets of the Valley's success actually was.

In August 1968 NASA made a bold decision: In just 16 weeks, the United States would launch humankind's first flight to the moon. Only the year before, three astronauts had burned to death in their spacecraft, and since then the Apollo program had suffered one setback after another. Meanwhile, the Russians were winning the space race, the Cold War was getting hotter by the month, and President Kennedy's promise to put a man on the moon by the end of the decade seemed sure to be broken.

How big is the universe? In the early twentieth century, scientists took sides. One held that the entire universe was contained in the Milky Way galaxy. Their champion was the strong-willed astronomer Harlow Shapley. Another camp believed that the universe was so vast that the Milky Way was just one galaxy among billions—the view that would prevail, proven by the equally headstrong Edwin Hubble.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

In 1939, Richard Feynman, a brilliant graduate of MIT, arrived in John Wheeler's Princeton office to report for duty as his teaching assistant. A lifelong friendship and enormously productive collaboration was born, despite sharp differences in personality. The soft-spoken Wheeler, though conservative in appearance, was a raging nonconformist full of wild ideas about the universe. The boisterous Feynman was a cautious physicist who believed only what could be tested. Yet they were complementary spirits.

From Aristotle to Ada Lovelace: a brief history of the mathematical ideas that have forever changed the world and the everyday people and pioneers behind them. The story of our best invention yet. From our ability to calculate the passing of time to the algorithms that control computers and much else in our lives, numbers are everywhere. They are so indispensable that we forget how fundamental they are to our way of life.

In this one-of-a-kind memoir, Jack Clemons - a former lead engineer in support of NASA - takes listeners behind the scenes and into the inner workings of the Apollo and Space Shuttle programs during their most exciting years. Discover the people, the events, and the risks involved in one of the most important parts of space missions: bringing the astronauts back home to Earth. Clemons joined Project Apollo in 1968, a young engineer inspired by science fiction and electrified by John F. Kennedy's challenge to the nation to put a man on the moon.

On the shores of Lake Tanganyika, Gombe is a community where the principal residents are chimpanzees. Through Jane Goodall's eyes we watch young Figan's rise to power and old Mike's crushing defeat. We learn how one mother rears her children to succeed, and another dooms hers to failure. We witness horrifying murders, touching moments of affection, joyous births, and wrenching deaths. As Goodall compellingly tells the story of this intimately intertwined community, we are shown human emotions stripped to their essence. In the mirror of chimpanzee life, we see ourselves reflected.

Energy is humanity's single most important resource. In fact, as energy expert Michael E. Webber argues in Power Trip, the story of how societies rise can be told largely as the story of how they manage energy sources through time. In 2019, as we face down growing demand for and accumulating environmental impacts from energy, we are at a crossroads and the stakes are high. But history shows us that energy's great value is that it allows societies to reinvent themselves.

Books Do Furnish a Life is divided by theme, including celebrating nature, exploring humanity, and interrogating faith. For the first time, it brings together Richard Dawkins's forewords, afterwords and introductions to the work of some of the leading thinkers of our age - Carl Sagan, Lawrence Krauss, Jacob Bronowski, Lewis Wolpert - with a selection of his reviews to provide an electrifying celebration of science writing, both fiction and non-fiction. It is also a sparkling addition to Dawkins's own remarkable canon of work.

For a physicist, all the world is information. The universe and its workings are the ebb and flow of information. We are all transient patterns of information, passing on the recipe for our basic forms to future generations using a four-letter digital code called DNA. In this engaging and mind-stretching account, Vlatko Vedral considers some of the deepest questions about the universe and considers the implications of interpreting it in terms of information.

NASA’s history is a familiar story, one that typically peaks with Neil Armstrong taking his small step on the Moon in 1969. But America’s space agency wasn’t created in a vacuum. It was assembled from pre-existing parts, drawing together some of the best minds the non-Soviet world had to offer. Breaking the Chains of Gravity tells the story of America’s nascent space program, its scientific advances, its personalities and the rivalries it caused between the various arms of the US military.

The purpose of this audiobook was to explain something beautiful that doesn't exist yet. It explores time travel as precognitive dreaming, dematerialization with secret time machine technology and through consciousness travel, lucid dreaming, and remote viewing. It also examines various reports of time slips, dimensional doorways, claims of time travel, the physics of time travel, and the nature of timelessness and non-linear causality.

Inspired by Albert Einstein's theory of relativity and Bertrand Russell and David Hilbert's pursuit of the fundamental rules of mathematics, some of the most brilliant minds of the generation came together in post-World War I Vienna to present the latest theories in mathematics, science, and philosophy and to build a strong foundation for scientific investigation. Composed of such luminaries as Kurt Gödel and Rudolf Carnap, and stimulated by the works of Ludwig Wittgenstein and Karl Popper, the Vienna Circle left an indelible mark on science.

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley’s world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of “disruption”, Daub locates the Valley’s supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and more.