Engineering Technology

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

Much has been written about Neil Armstrong, America's modern hero and history's most famous space traveler. Yet, shy of fame and never one to steal the spotlight, Armstrong was always reluctant to discuss his personal side of events. Here for the first time is the definitive story of Neil's life of flight he shared for five decades with a trusted friend - Jay Barbree.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

In September 1838, a young Englishman named Charles Darwin hit upon the idea that "natural selection" among competing individuals would lead to wondrous adaptations and species diversity. Twenty-one years passed between that epiphany and publication of On the Origin of Species. The human drama and scientific controversy of that time constitute a fascinating, tangled tale that illuminates this cautious naturalist who sparked an intellectual revolution.

The Lobotomist explores one of the darkest chapters of American medicine: the desperate attempt to treat the hundreds of thousands of psychiatric patients in need of help during the middle decades of the 20th century. Into this crisis stepped Walter Freeman, MD, who saw a solution in lobotomy, a brain operation intended to reduce the severity of psychotic symptoms. Drawing on Freeman's documents and interviews with Freeman's family, Jack El-Hai takes a penetrating look at the life and work of this complex scientific genius.

For centuries, electricity was seen as little more than a curious property of certain substances that sparked when rubbed. Then, in the 1790s, Alessandro Volta began the scientific investigation that ignited an explosion of knowledge and invention. The force that once seemed inconsequential was revealed to be responsible for everything from the structure of the atom to the functioning of our brains. In harnessing its power, we have created a world of wonders—complete with roller coasters and radar, computer networks and psychopharmaceuticals.

"Ants are the most warlike of all animals, with colony pitted against colony.... Their clashes dwarf Waterloo and Gettysburg", writes Edward O. Wilson in his most finely observed work in decades. In a myrmecological tour to such far-flung destinations as Mozambique and New Guinea, the Gulf of Mexico's Dauphin Island and even his parents' overgrown yard back in Alabama, Wilson thrillingly evokes his nine-decade-long scientific obsession with more than 15,000 ant species.

Werner Heisenberg's "uncertainty principle" challenged centuries of scientific understanding, placed him in direct opposition to Albert Einstein, and put Niels Bohr in the middle of one of the most heated debates in scientific history. Heisenberg's theorem stated that there were physical limits to what we could know about sub-atomic particles; this "uncertainty" would have shocking implications.

When leading Princeton physicist Paul Steinhardt began working in the 1980s, scientists thought they knew all the conceivable forms of matter. The Second Kind of Impossible is the story of Steinhardt’s 35-year-long quest to challenge conventional wisdom. It begins with a curious geometric pattern that inspires two theoretical physicists to propose a radically new type of matter - one that raises the possibility of new materials with never-before-seen properties but that violates laws set in stone for centuries.

Microservices Patterns teaches you how to develop and deploy production-quality microservices-based applications. This invaluable set of design patterns builds on decades of distributed system experience, adding new patterns for writing services and composing them into systems that scale and perform reliably under real-world conditions. More than just a patterns catalog, this practical guide offers experience-driven advice to help you design, implement, test, and deploy your microservices-based application.

In 1942, a team at the University of Chicago achieved what no one had before: a nuclear chain reaction. At the forefront of this breakthrough stood Enrico Fermi. Straddling the ages of classical physics and quantum mechanics, equally at ease with theory and experiment, Fermi truly was the last man who knew everything - at least about physics. But he was also a complex figure who was a part of both the Italian Fascist Party and the Manhattan Project, and a less-than-ideal father and husband who nevertheless remained one of history's greatest mentors.

The beauty of ChatGPT is that it does the heavy lifting for you, giving you all the time to focus on your full-time job, while your personal AI employee works round the clock to deliver results. This is the new realm of opportunities, where earning money is less of a grind and more of having your very own AI assistants. The only question is… are you ready to step into this future? This is the tech revolution you’ve been waiting for — leave the headaches of traditional businesses behind and let AI transform how you earn money today.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

When Stephen Hawking died, he was widely recognized as the world's best physicist, and even its smartest person. He was neither. In Hawking Hawking, science journalist Charles Seife explores how Stephen Hawking came to be thought of as humanity's greatest genius. Hawking spent his career grappling with deep questions in physics, but his renown didn't rest on his science. He was a master of self-promotion, hosting parties for time travelers, declaring victory over problems he had not solved, and wooing billionaires.

What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley’s world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of “disruption”, Daub locates the Valley’s supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and more.

On a moonless night in January 1991, a dozen US aircraft appeared in the skies over Baghdad. To the Iraqi air defenses, the planes seemed to come from nowhere. Each aircraft was more than 60 feet in length and with a wingspan of 40 feet, yet its radar footprint was the size of a ball bearing. Here was the first extensive combat application of Stealth technology. And it was devastating.

The purpose of this audiobook was to explain something beautiful that doesn't exist yet. It explores time travel as precognitive dreaming, dematerialization with secret time machine technology and through consciousness travel, lucid dreaming, and remote viewing. It also examines various reports of time slips, dimensional doorways, claims of time travel, the physics of time travel, and the nature of timelessness and non-linear causality.

Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road.

A born naturalist and a fearless traveler, Vladimir Dinets wrote travel guides, conducted field research, and lived a couple of lives before he was accepted into the PhD program in zoology at the University of Miami. He thought crocodiles were a dead-end research topic - survivors from the age of the dinosaurs but not much else - until he witnessed groups of up to seventy alligators performing mating choruses that included infrasound vibrations - a form of communication extremely rare in nature.