Engineering Technology

The Secret Science of Games is an accessible and entertaining guide to the hidden role of science in making games more fun. User experience (UX) research is a vital part of the story of how video games have become a cultural juggernaut, but game developers generally don’t speak publicly about how data shapes game design and game development.

Near the end of the Apollo 15 mission, David Scott and fellow moonwalker James Irwin conducted a secret ceremony unsanctioned by NASA: they placed on the lunar soil a small tin figurine called The Fallen Astronaut, along with a plaque bearing a list of names. By telling the stories of those sixteen astronauts and cosmonauts who died in the quest to reach the moon between 1962 and 1972, this book enriches the saga of humankind's greatest scientific undertaking, Project Apollo, and conveys the human cost of the space race.

This is a landmark in science writing. It resurrects from the vaults of neglect the polymath Jerome Cardano, a Milanese of the 16th century. Who is he? A gambler and blasphemer, inventor and chancer, plagued by demons and anxieties, astrologer to kings, emperors and popes. This stubborn and unworldly man was the son of a lawyer and a brothel keeper but also a gifted physician and the unacknowledged discoverer of the mathematical foundations of quantum physics.

When Stephen Hawking died, he was widely recognized as the world's best physicist, and even its smartest person. He was neither. In Hawking Hawking, science journalist Charles Seife explores how Stephen Hawking came to be thought of as humanity's greatest genius. Hawking spent his career grappling with deep questions in physics, but his renown didn't rest on his science. He was a master of self-promotion, hosting parties for time travelers, declaring victory over problems he had not solved, and wooing billionaires.

Mary Anning was only 12 years old when, in 1811, she discovered the first dinosaur skeleton - of an ichthyosaur - while fossil hunting on the cliffs of Lyme Regis, England. Until Mary's incredible discovery, it was widely believed that animals did not become extinct.

In How the Laser Happened, Nobel laureate Charles Townes provides a highly personal look at some of the leading events in 20th-century physics. This lively memoir, packed with firsthand accounts and historical anecdotes, is an invaluable resource for anyone interested in the history of science and an inspiring example for students considering scientific careers.

Why does a football spiral? How do some athletes jump so high? The answer is science! The Secret Science of Sports helps kids better understand concepts of science, technology, engineering, and math through the sports they love to play and watch.

Prepare for a mind-expanding journey. Discover how intelligence evolved, starting from DNA and RNA genesis, all the way to the rise of machines. Imagine a world where evolutionary principles influence machine learning algorithms, crafting Artificial General Intelligence (AGI). This provocative exploration delves deep into evolution, unlocking parallels between natural selection and the birth of computing intelligence. The narrative charts an exhilarating course from the dawn of life to an AGI-dominated future.

Humans have been farming for thousands of years, and yet agriculture has undergone more fundamental changes in the past 80 years than in the previous several centuries. In 1900, 30 million American farmers tilled the soil or tended livestock; today there are fewer than 4.5 million farmers who feed a population four times larger than it was at the beginning of the century.

My beginner's book is your ticket to one of the coolest and most mysterious subjects out there. This isn't your average physics book. It's a portal to understanding the stuff that makes up... well, everything! Subatomic particles. Do not let their size fool you; they have a massive impact on the world around you—the fundamental part of how everything works and not as complex as you might fear.

From the New York Times best-selling author of Rocket Men and the award-winning biographer of Thomas Paine comes the first complete history of the Atomic Age, a brilliant, magisterial account of the men and women who uncovered the secrets of the nucleus, brought its power to America, and ignited the 20th century.

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino - based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories".

Jonathan Weiner, winner of the Pulitzer Prize for The Beak of the Finch, brings his brilliant reporting skills to the story of Seymour Benzer, the Brooklyn-born maverick scientist whose study of genetics and experiments with fruit fly genes has helped revolutionize or knowledge of the connections between DNA and behavior both animal and human.

Do you have a need for speed? Does power make your heart pound? In Zoom It, you’ll invent a gas-powered boat, a catapult, an electric car, and many other amazing moving contraptions. When it comes to inventing, your imagination has no limits!

From the simple to the intricate and the audacious to the absurd, Adam Kucharski reveals the long and tangled history between betting and science and explains why gambling continues to generate insights into luck and decision making today. Covering exploits and ideas from across the globe, he meets the teams behind hedge funds that capitalize on inaccurate sports betting odds and explains how PhD-level pundits are using methods originally developed for the US nuclear program to predict sports results.

Computer technology has improved exponentially over the last 50 years. But the headroom for bigger and better electronic solutions is running out. Our best hope is to engage the power of quantum physics. “Quantum algorithms” had already been written long before hardware was built. These would enable, for example, a quantum computer to exponentially speed up an information search or crack the mathematical trick behind internet security.

Enrico Fermi is unquestionably among the greats of the world's physicists, the most famous Italian scientist since Galileo. Called "the Pope" by his peers, he was regarded as infallible in his instincts and research. His discoveries changed our world; they led to weapons of mass destruction and conversely to life-saving medical interventions. This unassuming man struggled with issues relevant today, such as the threat of nuclear annihilation and the relationship of science to politics.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

The beauty of ChatGPT is that it does the heavy lifting for you, giving you all the time to focus on your full-time job, while your personal AI employee works round the clock to deliver results. This is the new realm of opportunities, where earning money is less of a grind and more of having your very own AI assistants. The only question is… are you ready to step into this future? This is the tech revolution you’ve been waiting for — leave the headaches of traditional businesses behind and let AI transform how you earn money today.