Engineering Technology

Twice a year in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs from around the world for three months of intense work and instruction. Their brand-new two- or three-person start-ups are given a seemingly impossible challenge: to turn a raw idea into a viable business, fast.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

An irreverent and illuminating journey through a day in the life of the affectionately named Trauma Farm, with numerous side trips into the natural history of farming. Beginning naked in darkness, Brian Brett moves from the tending of livestock, poultry, orchards, gardens, machinery, and fields to the social intricacies of rural communities and, finally, to an encounter with a magnificent deer in the silver moonlight of a magical farm field.

When leading Princeton physicist Paul Steinhardt began working in the 1980s, scientists thought they knew all the conceivable forms of matter. The Second Kind of Impossible is the story of Steinhardt’s 35-year-long quest to challenge conventional wisdom. It begins with a curious geometric pattern that inspires two theoretical physicists to propose a radically new type of matter - one that raises the possibility of new materials with never-before-seen properties but that violates laws set in stone for centuries.

In a penetrating exploration of American hero worship, Hansen addresses the complex legacy of the First Man, as an astronaut and as an individual. In First Man, the personal, technological, epic, and iconic blend to form the portrait of a great but reluctant hero who will forever be known as history's most famous space traveler.

The book is an autobiographical account of five years in the childhood of naturalist Gerald Durrell. The book is divided into three sections, marking the three villas in which the family lived on the island. Apart from Gerald (the youngest) and Larry, the family comprised their widowed mother, the gun-mad Leslie, and diet-obsessed sister Margo together with Roger the dog.

Humanity has reached a critical moment. Our world is unsettled and rapidly changing, and we face existential risks over the next century. Various outcomes - good and bad - are possible. Yet our approach to the future is characterized by short-term thinking, polarizing debates, alarmist rhetoric, and pessimism. In this short, exhilarating book, renowned scientist and best-selling author Martin Rees argues that humanity’s prospects depend on our taking a very different approach to planning for tomorrow.

Since the 1930s, the scale of scientific endeavors has grown exponentially. The birth of Big Science can be traced to Berkeley, California, nearly nine decades ago, when a resourceful young scientist pondered his new invention and declared, "I'm going to be famous!" Ernest Orlando Lawrence's cyclotron would revolutionize nuclear physics, but that was only the beginning of its impact.This is the incredible story of how one invention changed the world and of the man principally responsible for it all. Michael Hiltzik tells the riveting full story here for the first time.

When Neil Armstrong and Buzz Aldrin stepped onto the lunar surface in July of 1969, they wore spacesuits made by Playtex: 21 layers of fabric, each with a distinct yet interrelated function, custom-sewn for them by seamstresses whose usual work was fashioning bras and girdles. This book is the story of that spacesuit. It is a story of the triumph over the military-industrial complex by the International Latex Corporation, best known by its consumer brand of "Playtex" - a victory of elegant softness over engineered hardness, of adaptation over cybernetics.

Spaceflight historian Amy Shira Teitel tells the riveting story of the female pilots who each dreamed of being the first American woman in space. This dual biography of audacious trailblazers Jackie Cochran and Jerrie Cobb presents these fascinating and fearless women in all their glory and grit, using their stories as guides through the shifting social, political, and technical landscape of the time.

North America's biggest cat was once killed for bounty dollars, slaughtered with impunity and driven toward extinction. But today's cat of intrigue, despite our lingering fears and misconceptions, has returned to much of its native range in the western United States and gained respect as a predator integral and necessary to wild ecosystems. This turnaround was triggered by one man: Maurice Hornocker. Cougars on the Cliff recounts the early years of his research when he tracked lions following a dog's nose and footprints in the snow—before telemetry was available.

A large software-intensive project, called FPP, that has been running late since day 1, but now, suddenly, needs to launch on an impossibly early date, or else. You feel their pain, and their joy, as they battle problem after problem until, slowly, torturously, they rediscover the few - but fundamental - principles underlying successful commercial software development.

My beginner's book is your ticket to one of the coolest and most mysterious subjects out there. This isn't your average physics book. It's a portal to understanding the stuff that makes up... well, everything! Subatomic particles. Do not let their size fool you; they have a massive impact on the world around you—the fundamental part of how everything works and not as complex as you might fear.

There has been a lot of ink devoted to discussions of how robots will replace us and take our jobs. But MIT Media Lab researcher and technology policy expert Kate Darling argues just the opposite, and that treating robots with a bit of humanity, more like the way we treat animals, will actually serve us better.

JavaScript Application Design: A Build First Approach introduces JavaScript developers to techniques that will improve the quality of their software as well as their web development workflow. You'll begin by learning how to establish build processes that are appropriate for JavaScript-driven development. Then, you'll walk through best practices for productive day-to-day development, like running tasks when your code changes, deploying applications with a single command, and monitoring the state of your application once it's in production.

From our offices and homes to schools, hospitals, and restaurants, the indoor spaces where we work, learn, play, eat, and heal have an outsized impact on our performance and well-being. They affect our creativity, focus, and problem-solving ability and can make us sick - jeopardizing our future and dragging down profits in the process. Joseph Allen and John Macomber make a compelling case in this urgently needed book for why every business and home owner should make certain relatively low-cost investments a top priority.

You can learn the most popular frameworks, use the best programming languages, and work at the biggest tech companies, but if you cultivate bad habits, it will be hard for you to become a top developer. This book doesn't offer a straight path or pre-defined formula of success. This book is a result of a quest. A quest to uncover what habits can be cultivated to become a better software engineer.

With In a Flight of Starlings, celebrated physicist Giorgio Parisi guides us through his unorthodox yet exhilarating work, starting with investigating the principles of physics by observing the flight of flocks of birds. Studying the movements of these communities, he has realized, proves an illuminating way into understanding complex systems of all kinds—collections of everything from atoms and planets to other animals, such as ourselves. Along the way, he reflects on the lessons he has taken from a life in pursuit of scientific truth.

A true scientific pause-resister that traces a remarkable scientific breakthrough (the isolation of endorphins in the brain) as dedicated scientists race - not only with their fellow scientists - but against time and the profit hungry giant pharmaceutical companies. This audiobook chronicles the fascinating discovery of endorphins, the body's natural painkiller.

As a young boy, the author took part in collecting specimens for his father. Fifty years later, he was asked to join a team from the same institution studying the state of sea life in the Bahamian waters where he grew up, as measured against his father’s benchmark. The first of the sea changes presented in this eloquent book stems from climate change and is the drastic transformation of ocean life due to global warming - but there are more.