Engineering Technology

On July 20, 1969, Neil Armstrong and Buzz Aldrin became the first humans to walk on the Moon, a moment forever ingrained in history. Perhaps the world's greatest technological achievement - and a triumph of American spirit and ingenuity - the Apollo 11 mission, and the entire Apollo program, was a mammoth undertaking involving more than 410,000 men and women dedicated to putting a man on the Moon and winning the Space Race against the Soviets.

The Most Human Human is a provocative, exuberant, and profound exploration of the ways in which computers are reshaping our ideas of what it means to be human. Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can “think.” Named for computer pioneer Alan Turing, the Tur­ing Test convenes a panel of judges who pose questions—ranging anywhere from celebrity gossip to moral conundrums—to hidden contestants in an attempt to discern which is human and which is a computer.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

When Stephen Hawking died, he was widely recognized as the world's best physicist, and even its smartest person. He was neither. In Hawking Hawking, science journalist Charles Seife explores how Stephen Hawking came to be thought of as humanity's greatest genius. Hawking spent his career grappling with deep questions in physics, but his renown didn't rest on his science. He was a master of self-promotion, hosting parties for time travelers, declaring victory over problems he had not solved, and wooing billionaires.

Humans from the earliest civilizations were spellbound by the night sky - craning their necks each night, they used the stars to orient themselves in the large, strange world around them. Stargazing is a pursuit that continues to fascinate us: from Copernicus to Carl Sagan, astronomers throughout history have spent their lives trying to answer the biggest questions in the universe. Now, award-winning astronomer Emily Levesque shares the stories of modern-day stargazers.

What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley’s world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of “disruption”, Daub locates the Valley’s supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and more.

With this beginner’s handbook, you’ll learn how to use ChatGPT efficiently and create maximized results. Create natural, human-like conversations, being aware of its limitations and biases, and prepare for the artificial intelligence future.

There may never be another era of science like the first half of the twentieth century, when many of the most important physicists ever to live—Marie Curie, Max Planck, Wolfgang Pauli, Niels Bohr, Werner Heisenberg, Ernst Schrödinger, Albert Einstein, and others—came together to uncover the quantum world: a concept so outrageous and shocking, so contrary to traditional physics, that its own founders rebelled against it until the equations held up and fundamentally changed our understanding of reality. Tobias Hürter takes us back to this uniquely momentous and harrowing time.

In the final decades of the 19th century, three brilliant and visionary titans of America's Gilded Age - Thomas Edison, Nikola Tesla, and George Westinghouse - battled as each vied to create a vast and powerful electrical empire. In Empires of Light, historian Jill Jonnes portrays this extraordinary trio and their riveting and ruthless world of cutting-edge science, invention, intrigue, money, death, and hard-eyed Wall Street millionaires.

A born naturalist and a fearless traveler, Vladimir Dinets wrote travel guides, conducted field research, and lived a couple of lives before he was accepted into the PhD program in zoology at the University of Miami. He thought crocodiles were a dead-end research topic - survivors from the age of the dinosaurs but not much else - until he witnessed groups of up to seventy alligators performing mating choruses that included infrasound vibrations - a form of communication extremely rare in nature.

The Internet and smartphone are just the latest in a 250-year-long cycle of disruption that has continuously changed the way we live, the way we work, and the way we interact. The coming Augmented Age, however, promises a level of disruption, behavioral shifts, and changes that are unparalleled. While consumers today are camping outside of an Apple store waiting to be one of the first to score a new Apple Watch or iPhone, the next generation of wearables will be able to predict if we're likely to have a heart attack and recommend a course of action.

It was not easy being a woman of ambition in early 20th-century England, much less one who wished to be a scientist. Cecilia Payne-Gaposchkin overcame prodigious obstacles to become a woman of many firsts: the first to receive a PhD in astronomy from Radcliffe College, the first promoted to full professor at Harvard, the first to head a department there. And, in what has been called "the most brilliant PhD thesis ever written in astronomy", she was the first to describe what stars are made of.

In the most authoritative book ever written about Apollo, David Whitehouse reveals the true drama behind the mission, telling the story in the words of those who took part - based around exclusive interviews with the key players. This enthralling book takes us from the early rocket pioneers to the shock America received from the Soviets' launch of the first satellite, Sputnik; from the race to put the first person into space, through President Kennedy's enthusiasm and later doubts, to the astronauts' intense competition to leave the first footprint.

In the 1970s, amid severe cutbacks in physics funding, a small group of underemployed physicists in Berkeley decided to throw off the constraints of academia and explore the wilder side of science. Dubbing themselves the “Fundamental Fysiks Group,” they pursued a freewheeling, speculative approach to physics. Some dabbled with LSD while conducting experiments. They studied quantum theory alongside Eastern mysticism and psychic mind reading, discussing the latest developments while lounging in hot tubs.

In September 1838, a young Englishman named Charles Darwin hit upon the idea that "natural selection" among competing individuals would lead to wondrous adaptations and species diversity. Twenty-one years passed between that epiphany and publication of On the Origin of Species. The human drama and scientific controversy of that time constitute a fascinating, tangled tale that illuminates this cautious naturalist who sparked an intellectual revolution.

Explore the stories of more than 85 of the world's most inspirational and influential scientists with this innovative and bold book of biographies. From mathematicians to meteorologists, geologists to geneticists, each scientist is presented through a combination of stimulating words. Combining elements of biography, history, and analysis, Scientists Who Changed History explains the groundbreaking contributions made by these revolutionary men and women in a clear and informative way.

Twice a year in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs from around the world for three months of intense work and instruction. Their brand-new two- or three-person start-ups are given a seemingly impossible challenge: to turn a raw idea into a viable business, fast.

Enrico Fermi is unquestionably among the greats of the world's physicists, the most famous Italian scientist since Galileo. Called "the Pope" by his peers, he was regarded as infallible in his instincts and research. His discoveries changed our world; they led to weapons of mass destruction and conversely to life-saving medical interventions. This unassuming man struggled with issues relevant today, such as the threat of nuclear annihilation and the relationship of science to politics.

From the pyramids in the north to the temples in the south, ancient artisans left their marks all over Egypt, unique marks that reveal craftsmanship we would be hard pressed to duplicate today. Drawing together the results of more than 30 years of research and nine field study journeys to Egypt, Christopher Dunn presents a stunning stone-by-stone analysis of key Egyptian monuments, including the statue of Ramses II at Luxor and the fallen crowns that lay at its feet.

Have you ever wondered what it would be like to find yourself strapped to a giant rocket that's about to go from zero to 17,500 miles per hour? Or to look back on Earth from outer space and see the surprisingly precise line between day and night? Or to stand in front of the Hubble Space Telescope, wondering if the emergency repair you're about to make will inadvertently ruin humankind's chance to unlock the universe's secrets? Mike Massimino has been there, and in Spaceman he puts you inside the suit.