Engineering Technology

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

Prepare for a mind-expanding journey. Discover how intelligence evolved, starting from DNA and RNA genesis, all the way to the rise of machines. Imagine a world where evolutionary principles influence machine learning algorithms, crafting Artificial General Intelligence (AGI). This provocative exploration delves deep into evolution, unlocking parallels between natural selection and the birth of computing intelligence. The narrative charts an exhilarating course from the dawn of life to an AGI-dominated future.

Explore the world of artificial intelligence with the "ChatGPT Anthology", your comprehensive audio guide to mastering AI from basics to advanced applications. This audiobook series brings complex AI concepts into an accessible and actionable format.

As a kid, Aomawa Shields was always bumping into things, her neck craned up at the sky, dreaming of becoming an astronaut. A year into an astrophysics PhD program, plagued by self-doubt and discouraged by a white male professor who suggested that she—a young Black woman who also loved fashion, makeup, and the arts—didn’t belong, she left astronomy and pursued acting professionally for a decade, before a day job working for NASA’s Spitzer Space Telescope drew her back to the stars.

“How do I make my user stories smaller?” “What is the right size for a user story?” “What is the difference between an Epic and a Story? And where do Tasks and Sub-Tasks fit in?” Allan Kelly found himself answering these questions, and similar ones, again and again so...he sat down to write the answers and this book was born.

Many of us know little about Archimedes other than his "Eureka" exclamation upon discovering that he could immerse an object in a full tub of water and measure the spillage to determine the object's weight. That seemingly simple observation not only proved to King Hieron II of Syracuse that a certain amount of silver had been used in what was supposed to be his solid-gold crown, it established the key principles of buoyancy that govern the flotation of hot-air balloons, ships, and denizens of the sea.

In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart.

An eye-opening investigation into how our ever-expanding urban highways accelerated inequality and fractured communities—and a call for a more just, sustainable path forward.

Jonathan Weiner, winner of the Pulitzer Prize for The Beak of the Finch, brings his brilliant reporting skills to the story of Seymour Benzer, the Brooklyn-born maverick scientist whose study of genetics and experiments with fruit fly genes has helped revolutionize or knowledge of the connections between DNA and behavior both animal and human.

With exclusive access to Elon, his family, and his friends, this book traces Elon's journey from a kid in South Africa to a young man in the United States, his dramatic technical inventions, and his world-changing companies. Elon has sparked new levels of innovation in the world, and this book gives young listeners a detailed but fast-paced look at his story.

In this partially autobiographical work, best-selling author Lewis Thomas offers insights on subjects as wide-ranging as gender differences, how it feels to be a patient, human vs. computer intelligence, the future of cancer research, and the longevity of the planet—interspersing all with charming anecdotes about his family, his colleagues and himself.

In his first memoir, Richard Dawkins shares a rare view into his early life, his intellectual awakening at Oxford, and his path to writing The Selfish Gene. This is an intimate memoir of the childhood and intellectual development of the evolutionary biologist and world-famous atheist and how he came to write what is widely held to be one of the most important books of the 20th century.

Perhaps the greatest physicist of the second half of the 20th century, Richard Feynman changed the way we think about quantum mechanics, the most perplexing of all physical theories. Here Lawrence M. Krauss, himself a theoretical physicist and best-selling author, offers a unique scientific biography: a rollicking narrative coupled with clear and novel expositions of science at the limits.

Starting with hands, abacus, and slide rule, humans have always reached for tools to simplify math. Pocket-sized calculators ushered in modern mathematics, helped build the atomic bomb, took us to the bottom of the ocean, and accompanied us to the moon. The pocket calculator changed our world, until it was supplanted by more modern devices that, in a cruel twist of irony, it helped to create. Keith Houston transports listeners from the nascent economies of the ancient world to World War II, and into the technological arms race that led to the first affordable electronic pocket calculators.

Kids who enjoy looking up at space and dreaming of exploring the solar system will love this lively, fact-filled tour of our galaxy, with engaging information.

Discover the science behind the most popular sci-fi franchise of all time. Capturing the imagination and hearts of crowds worldwide, Star Wars is a fantastic feat of science fiction and fantasy. We marvel at the variety of creatures and technology and the mystery behind the force. But how much of the Star Wars world is rooted in reality? Could we see some of the extraordinary inventions materialize in our world?

Renowned space historian John Logsdon traces the greatest moments in human spaceflight by weaving together essential, fascinating documents from NASA's history with his expert narrative guidance. Beginning with rocket genius Wernher von Braun's vision for voyaging to Mars and closing with Elon Musk's contemporary plan to get there, this volume traces major events like the founding of NASA, the first American astronauts in space, the Apollo moon landings, the Challenger disaster, the daring Hubble Telescope repairs, and more.

Part odyssey, part pilgrimage, this epic personal narrative follows the author’s exploration of coasts, islands, reefs, and the sea’s abyssal depths. Scientist and fisherman Carl Safina takes readers on a global journey of discovery, probing for truth about the world’s changing seas, deftly weaving adventure, science, and political analysis.

Go in Action is for any intermediate-level developer who has experience with other programming languages and wants a jump-start in learning Go or a more thorough understanding of the language and its internals. This book provides an intensive, comprehensive, and idiomatic view of Go. It focuses on the specification and implementation of the language, including topics like language syntax, Go's type system, concurrency, channels, and testing.

From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.