English Essentials

Emanuel Rosen pinpoints the products and services that benefit the most from buzz—a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services—and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers.

People often confuse communication for talking or making conversation, and this is the root cause of why many of these same people are so unsuccessful when it comes to how to communicate better. Communication in relationships, at its core, is about connecting and using your verbal, written, and physical skills to fulfill your partner’s needs.

Although parenting approaches change, attitudes about only children remain stuck in the past. The negative stereotypes - lonely, selfish, bossy, spoiled, socially maladjusted - make parents think their child will be at a disadvantage when compared to those who grow up with siblings. The Case for the Only Child debunks the myths, taking into account the many changes the nuclear family has experienced in the face of two-family incomes, women who have children later, and the economic reality of raising children in our modern world.

Here are the most exciting and essential parts of two historic, epic poems: the "Iliad" and the "Odyssey". The ancient words of Homer find a new home in today's world - spoken aloud, just as Homer intended. Translated by Stanley Lombardo.

If you're a highly sensitive person (HSP), you're in good company. HSPs make up some 20 percent of the population, individuals like you who both enjoy and wrestle with a finely tuned nervous system. You often sense things that others ignore such as strong smells, bright lights, and the crush of crowds. Even the presence of strangers in your immediate vicinity can cause you considerable distraction.

Engaging closely with the violence, oppression, and injustice that she witnessed in her lifetime, Muriel Rukeyser was one of the seminal poets of the mid-twentieth century. Closely informed by issues relating to equality, social justice, feminism, and Judaism, her impassioned poetry was often seen as a mode of social protest, but it was also heralded for its deep emotional impact. The Essential Muriel Rukeyser represents the curation of Rukeyser’s most enduring and urgent work, gathered in one volume that spans the many decades of her life and career.

Sex is hot, isn't it? Do you notice how sexually suggestive erotic images greet you at every corner? These "steamy" images give a one-sided, unbalanced view of sex. For deeply satisfying sex, the real secret is to reduce the heat, to cool down, and to be relaxed and mindful.

It's no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today's increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery - until now. Built to Innovate delivers a proven system for building relentless innovation into your company's DNA.

In our fast-paced, success-obsessed culture, we're constantly tempted to chase after things that don't matter. We've been conditioned to value possessions over people, status over relationships, and ourselves over God. But the reality is this: God created love to be the centerpiece of our lives. In The Seven Laws of Love, Dave Willis makes the case for a love revival and proves that in returning to a life of love, we have no greater model than the one who is love himself.

From the acclaimed author of The Pencil and To Engineer Is Human, The Essential Engineer is an eye-opening exploration of the ways in which science and engineering must work together to address our world's most pressing issues, from dealing with climate change and the prevention of natural disasters to the development of efficient automobiles and the search for renewable energy sources.

This book serves as a guide. It dives into the process of raising a venture capital fund, the how-tos, the unique language of the limited partner (LP) world, secrets of how LPs think about fund diligence and alignment, the best practices in fundraising, what works, and how you can best prepare for success.

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, When Buyers Say No details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.

Despite what others may say about the off-grid style of living, it’s not strange and it’s not a “phase” you will eventually get over. Everyone has different passions and definitions of what the perfect life would be, so not all people will understand. Regardless of what family or friends say, don’t let them deter you. If it’s something you truly desire, then there’s no other option than to go for it!

The job of a Chief Technical Officer is broad, ever-changing, and hard to define. Is the CTO an engineer, an architect, a people manager, or an executive? Turns out, in most cases, it’s all of the above—and even the most experienced “techies” often find themselves feeling underprepared for the human and logistical sides of this pivotal role.

Most people who are considering off grid living, are those who are wanting to escape the stress and busyness of city life, and enjoy the peace and tranquility of country living. Owning your own property, and providing for your needs with self-sufficiency projects sounds wonderful and fun, but what are the most important self-sufficiency/survival projects, and how do you accomplish them? That is where this book will help.

A revised and expanded edition of the classic relationship book that has helped thousands of couples shape a shared vision for their lives together.

Packed with practical tips, easy-to-understand content, powerful exercises, and enlightening paradigms, this book covers a wide range of life skills that will help your child succeed both now and in the future. Whether they're struggling with school or facing challenges at home, this book has everything your child needs to thrive.

No grammar tests. No memory drills. No chance of failure. Welcome to Learn with Paul Noble – a unique, tried and tested language learning method that has been used by almost a million people to speak fluently and confidently in no time at all. Take a simple, relaxed approach to learning a language that has been proven to succeed every time. Unlike more traditional language learning courses, Paul Noble’s unique method has no grammar tests, no memory drills and no chance of failure.

Essential CSSLP has been written with a single goal in mind - to present the CSSLP exam material in a way that is easy to absorb without leaving any content behind. Plenty of examples are included to drive the points home so that when it comes time to take the exam, you will be ready! This exam guide covers content for all eight domains, but instead of listing information in a dry, dull format, Essential CSSLP takes you through the content in a way that mirrors how we engineers work in the real world.

Adam Smith (1723–1790) is widely hailed as the founding father of the discipline now known as economics, and he is widely credited as the founding father of what is now known as capitalism. Smith’s 1776 book, An Inquiry into the Nature and Causes of the Wealth of Nations, is often cited as the beginning of both economics and capitalism, and its influence since its publication ranks it among the most important works of the last millennium.