English Fundamentals

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Considered by many to be Hannah Arendt's greatest work, published as she neared the end of her life, The Life of the Mind investigates thought itself, as it exists in contemplative life. In a shift from her previous writings, most of which focus on the world outside the mind, this work was planned as three volumes that would explore the activities of the mind considered by Arendt to be fundamental. What emerged is a rich, challenging analysis of human mental activity, considered in terms of thinking, willing, and judging.

Fundamental Analysis For Dummies is a valuable guide for investors who want to know the future. Okay, it's not a crystal ball, but fundamental analysis will help you gain insight into a company's staying power, as you evaluate revenue, expenses, assets, liabilities, competitors, management, interest rates, and other key business details.

Discover the Secrets of Cybersecurity Governance, Risk, and Compliance with Cybersecurity Fundamentals: Governance, Risk & Compliance by Bruce Brown, CISSP, CGRC. In the ever-evolving world of cybersecurity, understanding the intricacies of Governance, Risk, and Compliance (GRC) is not just beneficial—it's essential. Despite being one of the most crucial areas in cybersecurity, GRC is often overlooked, leaving many professionals unprepared for the challenges ahead. This book changes that narrative.

Have you ever wondered if there are worlds beyond the one we see? Are you curious about the secrets of the universe and the nature of reality? Dive into the fascinating world of quantum physics and discover how it can transform your understanding of life and the cosmos.

As the 20th century drew to a close, the Austrian psychologist Alfred Adler (1870-1937) was perhaps the least known of the prominent figures of his time - in particular Sigmund Freud and Carl Gustav Jung - and yet he continues to be a figure of influence in the 21st century. His school of ‘individual psychology’ involved a holistic approach to the study of the individual, with a key focus on the way each person viewed the world, especially regarding their concerns of inferiority.

What is consciousness? How do physical processes in the brain give rise to the self-aware mind and to feelings as profoundly varied as love or hate, aesthetic pleasure or spiritual yearning? These questions today are among the most hotly debated issues among scientists and philosophers. Philosopher David J. Chalmers offers a cogent analysis of this heated debate as he unveils a major new theory of consciousness, one that rejects the prevailing reductionist trend of science, while offering provocative insights into the relationship between mind and brain.

- Do you want to use ChatGPT… but think it is too hard? - Need to boost your productivity with the help of AI? - Want to become a ChatGPT Pro in less than 7 days? If you answered yes to any of these questions, then keep reading... Bestselling author and experienced AI teacher David M. Patel is going to show you step-by-step in 15 easy lessons (and included free ChatGPT Video Course) how to learn, master and excel in ChatGPT... even if you have never used ChatGPT in your life!

You are no doubt a busy student with a lot of things going on! It can be challenging to find the time to study and review your nursing textbook! That is why the author Joyce Mithcell, with the help of an expert author team, developed the Fundamentals of Nursing Care Study Guide! This edition is a complete review edition. It covers all aspects of nursing from basic concepts to essential skills. It comes in text and audio format, so that you can listen to or read it anytime.

This mind-expanding dive into the mystery of consciousness is an illuminating meditation on the self, free will, and felt experience.

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

From the bestselling authors of The Leadership Challenge and over a dozen award-winning leadership books comes a new book that examines a question of fundamental importance: How do people learn to become leaders? Learning Leadership is a comprehensive guide to unleashing the inner leader in us all and to building a solid foundation for a lifetime of leadership growth and mastery. The book offers a concrete framework to help individuals of all levels, functions, and backgrounds take charge of their own leadership development and become the best leaders they can be.

This book is intended for the clinical researcher who is interested in designing a clinical trial and developing a protocol. It is also of value to researchers and practitioners who must critically evaluate the literature of published clinical trials and assess the merits of each trial and the implications for the care and treatment of patients. The authors use numerous examples of published clinical trials to illustrate the fundamentals.

The Buddhist saint Nāgārjuna, who lived in South India in approximately the second century CE, is undoubtedly the most important, influential, and widely studied Mahāyāna Buddhist philosopher. His greatest philosophical work, the Mūlamadhyamikakārikā - read and studied by philosophers in all major Buddhist schools of Tibet, China, Japan, and Korea - is one of the most influential works in the history of Indian philosophy. Now, in The Fundamental Wisdom of the Middle Way, Jay L. Garfield provides a clear translation of Nāgārjuna's seminal work.

You are no doubt a busy student with a lot of things going on! It can be challenging to find the time to study and review your nursing textbook! That is why the author Joyce Michtell, with the help of an expert author team, developed the Fundamentals of Nursing Care Study Guide! This edition is a practice questions edition. It has over 250 practice test questions with detailed answers and rationales! It covers all aspects of nursing from basic concepts to essential skills.

Marksmanship Fundamentals is an audiobook written by an active-service Tier 1 operator and covers the fundamentals of long-range marksmanship. The book was primarily written for beginner and intermediate-level shooters; however, even experienced shooters may benefit from the book.

When you become a Chef for the first time, you may be put in a position where you know how to cook, but not how to lead and manage. This audiobook will teach you everything you need to know to become a Chef Leader in the kitchen.

Approaching our spiritual development as one would any experimental science, Bahram Elahi, MD, describes the nature of the human soul, or self, through a series of original diagrams and functional analogies to medicine, psychology, and physics. In so doing, he introduces a new medicine of the soul that not only establishes how to nourish and develop the soul through the practice of correct divine and ethical principles, but also how to diagnose and treat its various ailments.

The bar is set high for inventory control professionals - and well-ordered stock rooms and records are just the beginning. Beyond core tasks such as locating items, you've got to project future business needs, hold down costs, and fix supply chain problems. You need strategic and financial knowledge and the skills to manage many moving parts. Essentials of Inventory Management is the answer audiobook on which practitioners and students rely. It breaks down the job into easy concepts and concrete steps.