English Research

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

Here are the devastating revelations that triggered a crisis within the Catholic Church. Here is the truth about the scores of abusive priests who preyed upon innocent children and the cabal of senior church officials who covered up their crimes. Here is the trail of "hush money" that the Catholic Church secretly paid to buy victims' silence - deeds that left millions of the faithful in the US and around the world shocked, angry, and confused.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

If you want to write a children's book, then download How to Write a Children's Book by a person with real life experience and knowledge of this topic. If you have ever wanted to write a true children's classic, then you must dive into a child's mind to see what makes them tick. Within this guide, all your questions will be expertly answered in a way that is simple and easy to understand.

One of the world’s foremost writing teachers invites listeners on a joyful journey into the reading and origins of haiku.

Things are scary right now. We’re all being swept along by a tidal wave of history, and it’s easy to feel helpless. But we’re not helpless: We have minds, and imaginations, and the ability to visualize other worlds and valiant struggles. And writing can be an act of resistance that reminds us that other futures and other ways of living are possible. Full of memoir, personal anecdote, and insight about how to flourish during the present emergency, Never Say You Can’t Survive is the perfect manual for creativity in unprecedented times.

Distinguished author Phillip Lopate, editor of the celebrated anthology The Art of the Personal Essay, is universally acclaimed as “one of our best personal essayists” ( Dallas Morning News). Here, combining more than 40 years of lessons from his storied career as a writer and professor, he brings us this highly anticipated nuts-and-bolts guide to writing literary nonfiction. A phenomenal master class shaped by Lopate’s informative, accessible tone, and immense gift for storytelling.

Whether you’re a born storyteller or need a little assistance from spellcheck and the thesaurus, Lauren Bingham is here to help you make it the “write time” to make your author’s dreams a reality. How to Write a Book: A Book for Anyone Who Has Never Written a Book (But Wants To) is filled with insight into what makes writers tick and how to bring the passion out on paper.

Caring or careless? In this powerful and moving essay, Micheline Lee tells the story of the National Disability Insurance Scheme, a transformative social change that ran into problems. For some users it has been “the only lifeboat in the ocean,” but for others it has meant still more exclusion. Lee explains what happened, showing that the NDIS, for all its good intentions, has not understood people with disabilities well enough. While government thought the market could do its job, a caring society cannot be outsourced.

Memoir writing isn't just for celebrities and politicians. For anyone prone to self-reflection and ready to give shape to your memories and experiences, Memoir Writing For Dummies is your definitive guide. This book offers a concrete roadmap for writing a captivating memoir. Get advice on exploring your past, mapping out your story, and perfecting your plot, setting, character, and dialogue. You'll also find information on recruiting the help of AI and digital media for a more dynamic storytelling experience.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

A compassionate and captivating examination of evolving attitudes toward mental illness throughout history and the fight to end the stigma. For centuries, scientists and society cast moral judgments on anyone deemed mentally ill, confining many to asylums. In Nobody’s Normal, anthropologist Roy Richard Grinker chronicles the progress and setbacks in the struggle against mental-illness stigma - from the 18th century, through America’s major wars, and into today’s high-tech economy.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

For decades, Sherry Turkle has shown how we remake ourselves in the mirror of our machines. Here, she illuminates our present search for authentic connection in a time of uncharted challenges. Growing up in postwar Brooklyn, Turkle searched for clues to her identity in a house filled with mysteries. She mastered the codes that governed her mother's secretive life. She learned never to ask about her absent scientist father—and never to use his name, her name. Before empathy became a way to find connection, it was her strategy for survival.

"Martha Gellhorn was so fearless in a male way, and yet utterly capable of making men melt," writes New Yorker literary editor Bill Buford. As a journalist, Gellhorn covered every military conflict from the Spanish Civil War to Vietnam and Nicaragua. She also bewitched Eleanor Roosevelt's secret love and enraptured Ernest Hemingway with her courage as they dodged shell fire together.

Learn How You Can Start Making Money By Publishing Books Today. Even if you're a complete novice, even if you're not a tech guru, and yes, even if you're an 80-year-old grandma. This book is your easy guide to learn how to write better and faster than ever by harnessing the power of ChatGPT.

Along with Virgil, Horace (Quintus Horatius Flaccus) was the greatest poet produced by Rome, and in many ways his work has had arguably an even greater impact. His brilliant expression and astonishing acumen continue to amaze readers today, either in their original Latin or in innumerable worldwide translations. Shakespeare's debt to Horace is incalculable, and it is difficult to read his Sonnets today without immediately being reminded of the famous Odes.