English Research

The sentence is the common ground where every writer walks. A poet writes in sentences, but so does the unsung author who came up with Items trapped in doors cause delays. A good sentence can be written (and read) by anyone if we simply give it the gift of our time, and it is as close as most of us will get to making something truly beautiful. Enter acclaimed author Professor Joe Moran. Using minimal technical terms, First You Write a Sentence is his unpedantic but authoritative explanation of how the most ordinary words can be turned into verbal constellations of extraordinary grace.

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way.

Through the fascinating account of their quest, Mark Pilkington reveals the long history of UFOria and its parallels in little-known tales from the murky worlds of espionage, psychological warfare, and advanced military technology. Along the way he discovers that the truth about flying saucers is stranger and more complex than either the ufologists or debunkers would have us believe.

No more excuses. "Let the lawn get shaggy and the paint peel from the walls," best-selling novelist Walter Mosley advises. Anyone can write a novel now, and in this essential book of tips, practical advice, and wisdom, Walter Mosley promises that the writer-in-waiting can finish it in one year. Mosley tells how to: create a daily writing regimen to fit any writer's needs - and how to stick to it, determine the narrative voice that's right for every writer's style, and get past those first challenging sentences and into the heart of a story.

Many students struggle to grasp essential reading and writing skills. They trip over words and get lost in a sea of text, struggling to find their way. These literacy challenges ripple through all subjects–from dealing with math problems to engaging in history discussions. And let's not even talk about the hit to a child's confidence. Enough is enough. It's time to bring effective literacy education to the forefront. This comprehensive resource is filled with actionable, proven strategies to turn your classroom into a hub of literacy learning.

Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.

Distinguished author Phillip Lopate, editor of the celebrated anthology The Art of the Personal Essay, is universally acclaimed as “one of our best personal essayists” ( Dallas Morning News). Here, combining more than 40 years of lessons from his storied career as a writer and professor, he brings us this highly anticipated nuts-and-bolts guide to writing literary nonfiction. A phenomenal master class shaped by Lopate’s informative, accessible tone, and immense gift for storytelling.

These brief channeled messages from the Holy Spirit are collected into A Book of Days from the channeling archives of Carla L. Rueckert, the conscious channel for Q'uo and the trance channel for Ra of The Law of One series. Thoughts for each day welcome the [listener] into the world of Miss Rueckert's mystical Christianity. In addition to the inspirational readings, there is an appendix in which the author/channel talks about her approach to channeling and how she came to collect these jewel-like thoughts.

Every aspect of screenwriting is covered with an authority and credibility never seen in any book to come before. Told with honesty, humor, and vulnerability from the real-world perspective of a working, professional screenwriter, Kill the Dog reveals the secrets of what it takes to have a successful career as a Hollywood screenwriter.

Tap into the power of effective user research—demonstrate your ability to utilize user-effective techniques and obtain meaningful results, land the UX job of your dreams! Are you currently aspiring to become a UX designer or preparing for a career change? Are you already working as a designer but lacking in research experience and therefore missing out on more successful project outcomes? Perhaps you are a product manager who is keen to solve your users’ pressing problems… or a startup founder wishing to ensure the success of your product.

The Anti-Racist Writing Workshop is a call to create healthy, sustainable, and empowering classroom communities. Award-winning educator Felicia Rose Chavez exposes the invisible politics of power and privilege that have silenced writers of color for far too long. It's more urgent than ever that we consciously work against traditions of dominance in the classroom, but what specific actions can we take to achieve authentically inclusive communities? The Anti-Racist Writing Workshop is a clear, compelling guidebook on a necessary step forward.

Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Meander, Spiral, Explode is a singular and brilliant elucidation of literary strategies that also brings high spirits and wit to its original conclusions. It is a liberating manifesto that says, Let's leave the outdated modes behind and, in thinking of new modes, bring feeling back to experimentation. It will appeal to serious readers and writers alike.

A summary of 25 years of philosophical study resulting from an investigation into the UFO phenomenon. This study began with investigation into the metaphysical aspects of the paranormal phenomenon. The progression from physical sightings to metaphysical implications is carefully traced in Secrets of the UFO and serves as an introduction to the Law of One series.

For over a century, The New York Times has been an iconic institution in American journalism, one whose history is intertwined with the events that it chronicles—a newspaper read by millions of people every day to stay informed about events that have taken place across the globe. In The Times, Adam Nagourney, who’s worked at The New York Times since 1996, examines four decades of the newspaper’s history, from the final years of Arthur “Punch” Sulzberger’s reign as publisher to the election of Donald Trump in November 2016.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.