English Research

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

With seven unpublished novels wasting away on his hard drive, Tony Vanderwarker is astonished when John Grisham offers to take him under his wing and teach him the secrets of thriller writing. The beginning and the end are easy,” Grisham tells him. It’s the three hundred pages in the middle that’s the hard part.” To ensure his plot doesn’t run out of gas, Grisham puts Tony though his outline process. Tony does one, and then Grisham asks for another and another and another.

Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.

This key to the world's esoteric traditions unlocks some of the most fascinating and closely held secrets of myth, religion, and philosophy. Unrivaled in its beauty and completeness, it distills ancient and modern teachings of nearly 600 experts. Compelling themes range from the riddle of the Sphinx and the tenets of Pythagorean astronomy to the symbolism of the pentagram, the significance of the Ark of the Covenant, and the design of the American flag.

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.

Written with the intent of creating an entry-level report concerning the core principles of the Law of One and Confederation philosophy in general, this book takes the listener through a discussion of Law of One principles such as unity, free will, love, light, and polarity. It then works with the Confederation version of the concept that each person has an energy body with seven chakras. It discusses this concept and its implications for the seeker, chakra by chakra. It turns the player into a Player!

Early in the history of English, glamour and grammar were the same word, linked to enchantment and magical spells. Now grammar brings to mind language bullies and bored-out-of-their-skulls students. Roy Peter Clark, one of America’s most influential writing teachers, wants to change that by putting the glamour back into grammar.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

Transform your life or the life of someone you love with Life Force - the newest breakthroughs in health technology to help maximize your energy and strength, prevent disease, and extend your health span - from Tony Robbins, author of the number one New York Times best seller Money: Master the Game.

Lawrence Block is a best-selling author of popular mystery fiction. With over 30 of his works in print, he is as prolific as he is skilled. This collection of essays and articlesfrom his Writer’s Digest columns has been in print for over 20 years. Here he provides invaluable advice to the aspiring writer and the established author. Featuring a witty and honest narration from the author himself, Block presents an illuminating look into the world of the professional writer.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

From the two-time Pulitzer Prize-winning author of The Power Broker and the Years of Lyndon Johnson series: an unprecedented gathering of vivid, candid, deeply revealing recollections about his experiences researching and writing his acclaimed books.

From 1990 to 1995 Dr. Rick Strassman conducted U.S. Government-approved and funded clinical research at the University of New Mexico in which he injected 60 volunteers with DMT, one of the most powerful psychedelics known. His detailed account of those sessions is an extraordinarily riveting inquiry into the nature of the human mind and the therapeutic potential of psychedelics. DMT, a plant-derived chemical found in the psychedelic Amazon brew, ayahuasca, is also manufactured by the human brain. In Strassman's volunteers, it consistently produced near-death and mystical experiences.

The Elements of Style has long been a valued and beloved resource for all writers. Hailed for its directness and clever insight, this unorthodox textbook was born from a professor's love for the written word and perfected years later by one of his students: famed author E. B. White. Ever since its first publication in 1959, writers have turned to this book for its wise and accessible advice.

The musician and hip-hop legend - hailed as “the greatest MC of all time” and compared to Thelonious Monk - reimagines the writing handbook in this memoir and guide that incorporates the soulful genius, confidence, and creativity of a master artist.