English Research

Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Sara Daniel, a star European correspondent and one of the few women reporters covering Iraq, dares to venture where few have gone, in this gripping and fascinating memoir. In June of 2002, war looms and Saddam Hussein still has a brutal grip on a nation in disarray. Sara Daniel travels the length and breadth of Iraq, following the fast-evolving events and interviewing people from all walks of life and all religious and political affiliations: from the Kurds in the north to the rising new politicians in Baghdad and beyond....

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Acclaimed author of The Adults Alison Espach’s short story "In-Depth Market Research Interviews with Dead People" is an at-once hilarious and heart-breaking portrait of a dead woman’s marriage and the Volvo that stood in the middle of it all.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

A day-by-day guide to help aspiring writers through the process of getting the first draft of a novel or memoir onto the page, The 90-Day Novel was workshopped at LA Writers' Lab over the course of 10 years and has helped thousands of writers complete their work.

Over a decade ago, when Writing Down the Bones first appeared, Natalie Goldberg started a revolution in the way we practice writing. Now, for the first time, Goldberg reads her classic work, while offering new commentary about the creative, spiritual, and practical dimensions of writing. This collector's edition also includes an exclusive interview with the author.

A Wanderer’s Handbook is a reference manual for spiritual outsiders: people who feel they may be ETs or who feel they are isolated in their spiritual journey. It explores the alienation that sets such seekers apart, the varieties of the pain of living, the healing of the incarnation, the discovery of the life’s mission, and how to live a devotional life in a busy world.

Is everything connected? Can we sense what's happening to loved ones thousands of miles away? Why are we sometimes certain of a caller's identity the instant the phone rings? Do intuitive hunches contain information about future events? Is it possible to perceive without the use of the ordinary senses? Many people believe that such "psychic phenomena" are rare talents or divine gifts. Others don't believe they exist at all. But the latest scientific research shows that these phenomena are both real and widespread.

In this essay, Orwell describes his personal journey to becoming a writer and offers some important motives for writing. Moving from his experience of writing his first completed poems to trying his hand at short stories, to finding fame as a fully fledged writer, Orwell discusses the importance of writing, his continuous technique and sets out some important motives for becoming a writer yourself.

Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.

Why do we want to write and what stops us? How do we fight the worry that no-one will care what we have to say? What can we do to overcome the obstacles in our way? Sunday Times bestselling author Cathy Rentzenbrink shows you how to tackle all this and more in Write It All Down, a guide to putting your life on the page.

In this groundbreaking study of after-death communication experiences, authors Bill and Judy Guggenheim focus on the 12 major types of ADCs people report, the loving messages they receive, and the effects on the lives of those who have been contacted. They present persuasive evidence that ADCs are authentic contacts by deceased loved ones and discuss a few of the many far-reaching social and spiritual implications of their findings. During their 7 years of research, Bill and Judy Guggenheim interviewed 2,000 people from all over America

Whether or not one has lived an exceptional or dramatic life, we inherently understand that writing memoir—whether it’s a book, blog, or just a letter to a child - is the single greatest portal to self-examination. Stop treading water in writing exercises or hiding behind “writer’s block” and learn how to write with intent. Marion Roach Smith’s disarmingly frank but wildly fun tactics offer you simple and effective guidelines that work. Your legacy beings now.

Practical and instructive, Egri provides a framework for writers to analyze and enhance their work. Numerous examples from classical and contemporary literature illustrate his principles, making the book a theoretical guide and hands-on manual for improving storytelling skills. "The Art of Dramatic Writing" has left a lasting impact, influencing generations of writers and remaining a staple in creative writing programs. Its enduring relevance lies in its timeless principles, applicable across genres and mediums.

F--k the F--kity F--kin' F--ker. Fans of Katherine Dunn won't be surprised that this was her father's favorite sentence, or that, as a young girl, she heard it as a kind of profane poem, a secret song. For many of us, the language of Geek Love carries a similar staying power, born of Dunn's agile use of language and her strange, beautiful diction. And as a true exegete of the expletive, she remained undividedly devoted to obscenity - both as scholar and practitioner.

Pontzer's groundbreaking studies with hunter-gatherer tribes show how exercise doesn't increase our metabolism. Instead, we burn calories within a very narrow range: nearly 3,000 calories per day, no matter our activity level. This was a brilliant evolutionary strategy to survive in times of famine. Now it seems to doom us to obesity. The good news is we can lose weight, but we need to cut calories. Refuting such weight-loss hype as paleo, keto, anti-gluten, anti-grain, and even vegan, Pontzer discusses how all diets succeed or fail: For shedding pounds, a calorie is a calorie.

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.