English Research

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

No aspiring author should be without this invaluable guide to the book publishing process. Publish Your Book: Proven Strategies and Resources for the Enterprising Author is a professional guide to publishing success for the new and struggling author. With insider tips, up-to-date marketing strategies, timelines, and other resources, this book offers a comprehensive tour of the world of book publishing to help authors successfully navigate the industry.

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

Rodgers vividly recreates Mencken's era: the glittering tapestry of turn-of-the-century America, the roaring twenties, depressed thirties, and the home front during World War II. But the heart of the book is Mencken.

The Sun and the Moon tells the delightful and surprisingly true story of how a series of articles in the Sun newspaper in 1835 convinced the citizens of New York that the moon was inhabited. Purporting to reveal discoveries of a famous British astronomer, the series described such moon life as unicorns, beavers that walked upright, and four-foot-tall flying man-bats. It quickly became the most widely circulated newspaper story of the era.

Delve into the labyrinth of Jorge Luis Borges’s thoughts on the theory and practice of literature, and learn from one of the most influential writers of the twentieth century not only what a writer does but also what a writer is. For the first time ever, here is a volume that brings together Borges’s wide-ranging reflections on writers, on the canon, on the craft of fiction and poetry, and on translation—an ars poetica of one of the twentieth century’s greatest writers.

Learn How You Can Start Making Money By Publishing Books Today. Even if you're a complete novice, even if you're not a tech guru, and yes, even if you're an 80-year-old grandma. This book is your easy guide to learn how to write better and faster than ever by harnessing the power of ChatGPT.

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.

Over time, literary agent Elizabeth Kracht noticed that many submissions had similar problems, so she began to make a list of the pitfalls. She knew that even excellent projects could be rejected based on these surmountable issues because those on the receiving end of proposals most often don’t have the time to walk writers through needed adjustments. The checklist Kracht has created helps writers make their manuscripts good to go. It offers short, easy-to-implement bites of advice, illustrated by inspiring - and cautionary - real-world examples.

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

Millions of words of scholarship have been expended on the world's most famous author and his work. And yet a critical part of the puzzle, Shakespeare's library, is a mystery. For four centuries people have searched for it: in mansions, palaces, and libraries; in riverbeds, sheep pens, and partridge coops; and in the corridors of the mind. Yet no trace of the Bard's manuscripts, books, or letters has ever been found.

In an increasingly secular, fragmented, and distracted culture, nothing brings Americans together quite like sports. On Sundays in September, more families worship at the altar of the NFL than at any church. This appeal, which cuts across all demographic and ideological lines, makes sports perhaps the last unifying mass ritual of our era, with huge numbers of people all focused on the same thing at the same moment. That timeless, live quality makes sports very powerful, and very lucrative. And the media spectacle around them is only getting bigger, brighter, and noisier.

F--k the F--kity F--kin' F--ker. Fans of Katherine Dunn won't be surprised that this was her father's favorite sentence, or that, as a young girl, she heard it as a kind of profane poem, a secret song. For many of us, the language of Geek Love carries a similar staying power, born of Dunn's agile use of language and her strange, beautiful diction. And as a true exegete of the expletive, she remained undividedly devoted to obscenity - both as scholar and practitioner.

The opening decades of the 20th century witnessed a profound transformation in the history of modern sound media, with workers in US film, radio, and record industries developing pioneering production methods and performance styles. Focusing on broadcasting's initial expansion during the 1920s, Making Radio explores the forms of creative labor pursued for the medium in the period prior to the better-known network era, assessing their role in shaping radio's identity and identifying affinities with parallel practices pursued for conversion-era film and phonography.

This user-friendly audiobook is filled with guidelines to help you write performance objectives, reviews, appraisals, and other performance documentation. The audiobook's tips and tools help you find language that's clear, descriptive, objective, and acceptable in today's workplace. Examples, questions, and activities will help you learn on your own, with your team, or with others in your organization.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

In Bearing Witness, John Carpenter explores how across the world, those who experienced the war tried to make sense of it both during and in its immediate aftermath. The digestion of a cataclysmic event can take generations. But in this fascinating audiobook, Carpenter brings together all those who did their best to communicate what they saw in the moment so that it could never be lost.