English Research

Moving from her childhood in Oakland and growing up with her Chinese parents through her success as a novelist, Amy Tan delves into her creative interests in music, the paralysis of beginning a new project, journal writing, and travelling. Where the Past Begins chronicles the making of a writer. With characteristic humor and poignant observation, Tan weaves a nontraditional introspective narrative that is as complex and vibrant as this beloved American novelist's fiction.

A practical and inspiring guide to transformational personal storytelling, The Story You Need to Tell is the product of Sandra Marinella’s pioneering work with veterans and cancer patients, her years of teaching writing, and her research into its profound healing properties. Riveting true stories illustrate Marinella’s methods for understanding, telling, and editing personal stories in ways that foster resilience and renewal. She also shares her own experience of using journaling and expressive writing to navigate challenges including breast cancer and postpartum depression.

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

Explains the theory behind therapeutic parenting - ideal if you are looking to develop a deeper understanding of how it works and to improve your skills. This is the go-to guide for practitioners, parents and carers who want to expand their understanding and skills for therapeutic parenting - a deeply nurturing parenting style particularly effective for children who have experienced trauma or adversity.

We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.

There are only, in my humble opinion, two kinds of readers: readers who love your books and readers who don’t know they love your books yet. But how do you reach those readers in the second category, no matter what kind of writer you are? The answer to that question is...universal fantasy. Universal fantasy is why my sales tripled when I “accidentally” wrote three books that landed in the Amazon Top 100. Universal fantasy is why some authors get gobs of gushing reviews and some authors who write “way better” get crickets.

Pax, the audacious street rat turned mage, leads his eclectic crew into the heart of the Northern Purge—a wilderness expedition teeming with monsters and political adversaries. They develop their forbidden elemental powers in a race to gain power before their adversaries can destroy them. A frantic search unearths the ancient light mage headquarters, a trove full of treasures and fraught with dangers.

With growing academic responsibilities, family commitments, and inboxes, scholars are struggling to fulfill their writing goals. A finished book - or even steady journal articles - may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments. She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

The beginning is the most important part of your book. The first chapter—probably even the first page—is what makes agents and editors accept or reject a manuscript, and it's what makes readers decide to buy a book or pick another. But writing a compelling opening is hard because there are so many things a great beginning needs to do and so many mistakes to avoid.

As anchor for the BBC's key political news programme, Newsnight, Emily Maitlis has interviewed some of the most powerful and controversial figures on the political scene. She plans each interview meticulously, knowing what she wants to ask and where she wants it to go, but as one of the most experienced journalists in her field she knows that no interview will ever go to plan....

Creative flow has blessed me with 39 novels that have collectively sold over 5 million copies, in sixteen languages, in under eight years, earning me over $10 million and over fifty spots on The New York Times, Wall Street Journal, USA Today, and foreign bestselling lists. All of my dreams came true because I learned to write amazing fiction. I wrote this book for the old me—the girl who had big dreams, but no real idea how to write the books she’d need to make those big dreams come true. I wanted to make it easier for her to get to where I am now by sharing what I learned along the way.

With increased compression, every word, every sentence matters more. A writer must learn how to form narratives around caesuras and crevices instead of strings of connections, to move a story through the symbolic weight of images, to master the power of suggestion. With elegant prose, deep readings of other writers, and scaffolded writing exercises, The Art of Brevity takes the listener on a lyrical exploration of compact storytelling, guiding listeners to heighten their awareness of not only what appears on the page but also what doesn't.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

Is your LinkedIn profile working for you? Is it getting you the results you need to find employment, market your business or promote your products or services? A poorly written LinkedIn profile turns away business, scares off employers, and loses you money. However, by taking the time to write and organize your LinkedIn profile so that it communicates your message and your unique personal brand, you will increase your income, find lucrative jobs and get quality leads on a day-to-day basis.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

A master class of 27 lessons, drawn from 27 diverse narratives, for novelists, storytellers, filmmakers, graphic designers, and more. Author Daniel Joshua Rubin unlocks the secrets of what makes a story work, and then shows how to understand and use these principles in your own writing. The result is “an invaluable resource” (Publishers Weekly, starred review), offering priceless advice like escalate risk, with an example from Pulp Fiction.

When producer Ira Rosen walked into the 60 Minutes offices in June 1980, he knew he was about to enter television history. His career catapulted him to the heights of TV journalism, breaking some of the most important stories in TV news. But behind the scenes was a war room of clashing producers, anchors, and the most formidable 60 Minutes figure: legendary correspondent Mike Wallace.

The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.